Jk Tyre Presentatn

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Transcript of Jk Tyre Presentatn

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 JK TYRES

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Introduction JK Tyre and Industries is a mega corporate entity 

that is emblematic of excellence, diversificationand pioneering new technologies.

Mr Harishankar Singhania is the President of JKTyre organization and Chairman of JK tyres andIndustries Ltd. Mr Raghupati Singhania is the ViceChairman and Managing Director of JK tyre andIndustries Ltd.

The JK Group is founded over 100 years ago, is aneminent industrial group in India.

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CONTINUE This reaffirms JK’s leadership in market- Four-wheeler

segment .

The Advertising Standards Council of India (ASCI)has upheld JK industries Ltd being India’s no. 1manufacturer in four-wheeler tyre segment.

They have launched country’s first eco friendly 

coloured tyres as well as steel-belted tractors. The JK Group is founded over 100 years ago, is an

eminent industrial group in India.

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Vehicles using JK tyres Truck

LCV 

Passenger

Farm

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Competitors of JK • Good Year

• Birla

Ceat•  Apollo

• Bridgestone India

• MRF

• Falcon Tyres and others

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In a survey conducted by Indian council for marketresearch (ICMR) and 4p’s magazine in 2010, it hasbeen ranked India’s 100 valuable brands. 

BRAND IMAGE

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MARKET SHARE

32

25

17

17

5 1

market share

 JK Tyres

 Apollo Tyres

MRF

CEAT

Birla

GoodYear

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FINANCIALS OF JK TYRES

Total income: Rs 37197.9 million

(Year ending March 2010)

Net profit: Rs 1634.7 million(Year ending of March 2010)

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PRODUCT VARIETY

• Depends upon the number of segments and Tyres of customers.

Commercial Purpose Vehicles: They include heavy loaded vehicles such as trucks. The Tyres includesdifferent brands such as jack Track, Jet Miles, Jet Drips,Track King etc.

Passenger Vehicles includes cars: The Tyres includesdifferent brands such as Ultima, Ultima Xp, Vectra,etc.

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DISTRIBUTION CHANNELManufacturing unit

Company Warehouse

Carry and Forward agents

Dealer

End Customers

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DETAIL ABOUT DISTRIBUTION

CHANNEL

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MANUFACTURING UNITS 

Five manufacturing unit in India:

Mysore: Commercial Tyres

Gwalior: Car RadialsRajasthan: Wide range including commercial tyres

Mysore manufacturing unit

 VTP-1

 VTP-2

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WAREHOUSES Nine Warehouses in Karnataka

Four Offices in Bangalore

One Warehouse in Mysore, one in Hubli, one inMangalore, one in Shim ova and one in Bellary.

 Warehouses in Bangalore located at Sudama Nagar,Neelam Nagar, and JC road.

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CARRY AND FORWARD AGENTS

 JK Tyres employs carry and forward agents in many states but they are not present in Bangalore:

Current status in BangaloreCriteria for becoming carry and forward agent

The commission given to these agents

 Are these agents happy about the company 

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DEALERThe dealer we met here in Bangalore is: Mr. Mahesh Asrani, Avnash tyres, JC road Bangalore.

The following information given by him:The criteria for becoming a dealer

Billing and collection

Difference between a big dealers and a small dealer

 Are dealers happy about the company 

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CHANNEL STRUCTURE

Selective Channel-JK Tyres

Exclusive Dealers in Bangalore- Avnash Tyres, Sai

Tyers in JC road. Composite Dealers in Bangalore-Super Tyres, Manish

Tyres, and Raja Tyres etc.

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SERVICE OFFERED TO THE

CUSTOMERSService of JK Tyres is very important to customers.There are various facilities to the customer by providing credit facilities to commercial vehiclesowners. They are also providing discount at 5% tothose customer who purchase on cash. They are alsochecking the defective goods in warranty period by company service people.

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CONCLUSION JK Tyres are having self manufacturing units process.

Their distribution network is good.

Carry and Forward agents and Distributors and happy  with their incentives and commissions.

Customers can get easily product and

Service are quickly produce by company.

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REFERENCEShttp://www.jktyre.com/International_Operation/Intern

ational_Sales_Footprint.aspx 

http://www.jktyre.com/AboutJKTyre/Event_Detail.aspx?

ID=20 http://autonews.indiacar.com/news/n2419.htm 

http://info.shine.com/company/JK-Tyre-Industries-Limited/802.aspx 

Dealer Name: Mahesh Asrani, Avnash Tyre, JC Road,Bangalore.

Dealer Name: Unity Building, JC Road, Bangalore.

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For commercial vehicles dealers get more incentivesusually 7-15%. For commercial vehicles if their sales areless then dealers are given extra 2-3% incentives topush up the sales.

For Passenger vehicles 10% is the highest incentivegiven to dealers, 7%is the medium and 5% is thelowest. If there is a sale of 1crores in 3months then thedealers are given gold coin of 100grams or a foreigntrip.

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