KNAUF  KG

Akshay  Dabar

Presented  by:

http://akshaydabar.com/

•  Company Overview (History) •  Vision & Mission (Objectives) •  Organization Structure, (Ownership) •  Products, Divisions •  Market Analysis (5 Forces, KSF, SWOT) •  4Ps of marketing •  Company’s Positioning •  Financials •  Business Development •  Conclusion

 Outline

 Company  Overview

Group member companies include Germany's Knauf Marmorit (plasters), Russia's Knauf GUS (gypsum, plaster, and related products), and Knauf Insulation in the US.

Knauf Gips KG, Iphofen

 History:

1932

1949

1958

1970

1978

1980

2008

TODAY

 Vision/Mission/Objective

Vision “Global Player With A Sense Of Togetherness

Setting up the industry Benchmarks”

Mission “To maintain it’s market leadership for safe,

Healthy and comfortable design of living spaces”

Objectives

“Minimizing Environmental Impact” “Sustainability”

Organization  Structure

Industrial  staff  =  46% Administrative  =  54%

Female  employees  =  19% Male  employees  =  81%    

Full  time  employees  =  94% Part  time  employees  =  6%  

     Age  structure: <  20  years              2% 21  –  30  years  14% 31  –  40  years  22% 41  –  50  years  31% 51  –  60  years  25% 61  –  65  years    5% >  65  years              1%

 Length  of  service:   <  5  years                30% 6  –  10  years      18% 11  –  20  years  25% 21  –  30  years  20% 31  –  40  years    5% >  41  years              2%

With  over 26,000    

Employees

Or Administrative

Product Managers

Chairman

Vice Chairman

4Ps/Product/Divisions

Product  range Insulation

Plaster  and  façade  systems Floor  system Drywall  system

ü  Machine-­‐‑applied  plaster ü  Hand  application  

plasters ü  Thin  and  special  plaster ü  External  Thermal  

Insulation  Composite  System

ü  System  accessories    

ü  Self  leveling  floor  screed  

ü  Dry  floor  units ü  System  accessories    

ü  Gypsum  boards ü  Gypsum  fiberboards ü  Cement-­‐‑bonded  

boards ü  Profile  and  system  

accessories    

Knauf  Divisions  &  Partners  

Manufacturer of complete ceiling systems(specialized)

Produces innovative design solutions for gypsum fiber and drywall boards

Manufacturer of perlite, interior insulation, cement-based building boards.

Produce insulation materials such as glass wool, stone wool, wood wool boards, EPS, XPS, as well as the Hera design wood wool based acoustic ceiling systems

Specialist for gypsum fiber products Manufacture high density gypsum fiber, dry walling material which are used for floors, walls and ceilings

Producer of building materials and construction systems

Producer of specialty building materials for bound pavement construction of road and transportation infrastructures.

Develop, produce and sell the latest machine systems in module construction technique for conveying, mixing, pumping and efficient application of plasters, mortars and floor screeds

Manufacturer of metal Systems in drywall

DryFast / Biological/ Seismic / Acoustic

“Restroom” Airport Terminal

Fast and Dry  

Glaxo Smith Kline Biologicals (Germany)  

Germ Resistant

Seismic Acoustic

Thermoboards

Cooling walls with copper pipe systems

Energy Efficient

Self leveling floor screens in combination with underfloor cooling systems

Cooling  ceilings  with  capillary tube  mats  

Footprint (Germany)

Knauf Gips KG, Iphofen

Global  Footprint

Why

Market  Analysis  (Porter  5  forces  )

Competitive  Rivalry

SUPPLIER  POWER

Threat  of New  

ENTRY

BUYER   POWER

Threats  of  Substitution

High

Low

Low

High

High

Key  Success  Factors:  

•  Versatile, light, and durable •  Quick and easy to install •  Minimal components (turn key capability) •  Environmental friendly products •  Industry Leadership •  Good brand image / reputation •  Very high experience •  High speed installation •  Highest quality Products •  Pioneer in R&D

SWOT  Analysis  

                           Strengths                        Threats   •  Logistics  expertise •  Know-­‐‑how  from  Germany •  Feedback  flow  during  production •  Complementary  products •  Product  Quality •  International  demand

•  Small  scale  competition •  Limited  Resources •  Product  substitutes •  Political  and  economical  stability •  Family  business  (internal)

                           Weaknesses                                  Opportunities   •  Lack  of  a  dealer  network •  Dealer’s  locations •  Gypsum  production  capacity •  Marketing  and  advertising

•  Global  market  growth  and  market  potential  

•  Investment  plans  in  emerging  market •  Market  development  in  middle  east  countries  

KNAUF Status

Industry    –  Building  Materials Headquarters    –    Iphofen,  Germany Products  &  Services    –     Ceiling  Systems,  Perlite,  interior  insulation,  cement-­‐‑based  building  boards,  Senior  Solutions  at  Home,  Insulation  materials  of  stone  wool,  glass  wool  and  wood  wool,  Gypsum  fiber  technology  for  floor,  wall  and  ceiling,  Machinery  and  plant  engineering,  Mortar  systems  for  pavements  in  civil  engineering,  Metal  systems  in  drywall,  Dry  mortar  for  new  construction  and  renovation Net  sales  –  €7.03  billion  in  2015

Vice  chairman:  Baldwin  Knauf

Chairman:  Nikolaus  Knauf  

Place Product(services) •  Knauf’s  Iphofen,  Germany  -­‐‑  headquarters   •  Representatives  are  available  in  every  city  and  

town. •  Knauf’s  dealers •  Customer  can  easily  approach  by  their  online  

website  and  toll-­‐‑free  no.  with  high  quality  consulting  services.

•  Architects,  Construction  physicists,  drywall,  stucco  masters  and  many  more  will  help  customers  with  high-­‐‑quality  consulting  services  in  the  areas  of  timber  construction,  drywall,  plaster,  floor  systems  and  architecture  continue  immediately.  

 Promotion Price   •  By  advertising  agencies   •  Knauf  able  to  bring  each  project  in  on  budget  

and  on  time.

4P’s of marketing

Competitors

Industry – General Building Materials Headquarters – Toledo, Ohio Products & Services – Insulating Systems, Composite Solutions, Roofing and Asphalt Net sales – $5.3 billion Bankrupted in 2000 but emerged again in 2006

Industry – Construction Material Headquarters – Lancaster, Pennsylvania, USA Products & Services – Flooring, Ceilings Manufacturing Location - Munster (in Germany) Net sales – $2.86 billion

Industry – Building Materials Headquarters – Dublin, Ireland Products & Services – Cement, Aggregates, Ready mixed Concrete, Asphalt/bitumen & Agricultural and/or Chemical Lime Net sales – €18 billion

Portfolio:      GR(%)

RMS(billions)

1 2

3

4 5

6

7

8

14 16

17 18

.1    .2    .3    .4    .5    .6    .7    .8    .9    1.0    1.1    1.2    1.3    1.4    1.5    1.6  

 Revenue          RMS                GR  (Billions)          (Billions)              (%) 1.  CRH            $18.9                    1                              21%

2.  Knauf        $7.03                .37                            18% 3.  OC                  $5.3                    .28                            17% 4.  AWI              $2.86                .14                            16% 5.  JM                    $2.5                    .13                            14%

KNAUF

AWI

CRH

JM ?

Cash  Cow

OC

21

19 20

Poor  dogs

Note:  This  portfolio  is  in  between  competitors  however,  it  is  usually  used  for  different  products  and  different  business  units  within  the  same  company.    

Financials:

Turnover 2015: 7,03 B. Euros • Employees: + 26.000 Worldwide • Factories: 150 in more than 60 countries • Gypsum Quarries: 60 worldwide

Family Owned Company

http://akshaydabar.com/

Company Values

We see our colleagues, our business partners and our stakeholders as part of a big family where traditional principles of integrity and humanity still count.

We work to create an environment of mutual trust.

We are committed to our work, our colleagues and our community.

Through an entrepreneurial style and a willingness to take risks, we have successfully grown from a small family company into a family-owned, globally active organization.

Menschlichkeit (Humanity) Partnership

Entrepreneurship Commitment

Thank You!!

http://akshaydabar.com/