La era de las medias verdadesMiguel Alonso – Director de Proyectos Estratégicos

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LA POSVERDAD

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3.000 publicaciones / 10 mm de votantes

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¿Desconfiados?

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SIMBIOSIS

7 6

11/10min 7/10min 0/10min 1 X

Mi día en impactos…

4

3

157 39PUBLICIDAD CONVENCIONAL CONTENIDOS PUBLICITARIOS

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62% de los consumidores NOasocian marcas con contenidos de calidad

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Organizations will need to shift their emphasis from “touch points” to “trust points” when carving out market differentiation.

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Misión

“Build the best product, cause no unnecessary harm, use business to inspire and implement solutions to

the environmental crisis.”

Common Threads Initiative

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2011 2017

2014 2016 PatagoniaProvisions

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Besides dramatically increasing sales and creating an even more loyal customer

base, Patagonia now controls the conversation instead of being subject to

it.

THANK YOU