Lavacow presentation

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www.lavacow.com

Transcript of Lavacow presentation

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www.lavacow.com

The Romanian art auction market 1947- 1989: Communist rule no art market

Cultural heritage law: the state had pre-emption right in any art transaction.

1990: Alis, the first Romanian auction house, is established

2002: Monavissa

2005 - 2007: Pogany

2008: Goldart, Quadro

Small businesses, owned and administrated by a few people.

2008: Artmark is launched

The Artmark Winter Auction proves a success:

total sales exceed 570.000

Girl in Pink by Romanian painter Nicolae Tonitza sold for 120.000

The Romanian art auction market booms

*Source: The 2013 Report on the Romanian Art Market

Art auction market share in 2015

Effective market mechanisms

Powerful marketing/PR strategy visibility

Artmark the game changer

Art management courses (The Artmark Institute for Art Management)

The Art Collectors Guide

Art Society Cultural Centre: exhibitions curated by experts

The Romanian Art Market Index: transparency

II. Filled gaps in the art market

Art Safari Bucharest:

the most important art exhibition in Romania

first edition, 2014: over 15 000 visitors

2016: 25 000 visitors

connecting the art market and the network of Romanian museums

international exhibitors from Germany, Italy, Austria, Switzerland

visited in 2016 by representatives of Tate Modern, the Beelden aan Zee Museum, the Bavarian Parliament Culture Committee

Artmark Historical Estate: historical and artistic properties

Art Games: tailor-made applications for art auctions

LAVACOWpart of the Artmark Group

launched in 2014 at the first edition of Art Safari Bucharest

created in response to the growing popularity of online art sales

entirely in English

user friendly, can be accessed from anywhere in the world

the only initiative of this kind in Central and Eastern Europe The LAVACOW website

Focus on contemporary art

Flourishing contemporary art scene

2001First private art gallery: deINTERESE Gallery, Bucharest Other galleries in Bucharest: Hart, Anaid, Nicodim, Ivan, 418 Contemporary Art Gallery, Elite Art Gallery, Zorzini, Mobius, Suprainfinit

2009The Paintbrush Factory, Cluj Plan B, Baril, Sabot, Nano

The LAVACOW selection

Accommodates international customers:

Romanian and East European contemporary artists, as well as emerging artists from Western Europe, USA, South America

Multiples by renowned international artists, including Gerhard Richter, Barbara Kruger, Joseph Beuys, Robert Indiana, Andy Warhol, Man Ray, Pablo Picasso, Salvador Dal, Ren Magritte, Max Ernst

Connecting the Romanian and the international art markets

The Revolutionary Auction Room

The bonus recommendation system:

Bonus in the amount of 1% deducted from the Buyers Premium for every person recommended, when he/she bids for the first time

Membership levels

Artsmart: at registration12% Buyers Premium

Collector: total hammer price value of minimum 50.00010% Buyers Premium

VIP: total hammer price value of 100.0008% Buyers PremiumThe perks of buying from LAVACOW

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Notable salesApril 2015

Adrian Ghenie, Self-portrait with Laurels (2000-2001)

Estimated at 6.000 9.000Sold for 22.000

The first work by Adrian Ghenie ever auctioned in Romania

Oil on paper, 35 x 40 cm

March 2016

Bronze Hand by Paul Neagu (1970-1971)

Pre-sale estimate: 2.000 - 4.000Sold for 15.000

The Tate Collection: two companion works, Empty Hand and Full Hand Bronze, wood, iron and plexiglass33 x 22.5 x 3.5 cm

May 2016

Ion uculescu, Childhood (1956)

Pre-sale estimate: 35.000 - 45.000Sold for 60.000

Oil on canvas laid on cardboard, 54.5 x 46 cm H1 2016: Positive Earnings