Linkedin Masterclass Presentation 21.05.2010
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Using Linkedin To Generate Sales and Drive Business Dotun Adeoye – Sales Dept Edward Marno – The Web Marketeers
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Transcript of Linkedin Masterclass Presentation 21.05.2010
Using Linkedin To Generate Sales and Drive Business
Dotun Adeoye – Sales DeptEdward Marno – The Web Marketeers
Edward MarnoThe Web Marketeers102 Grove ParkLondonSE5 8LE
020 7193 3971
www.thewebmarketeers.co.uk
Contact Details
Dotun AdeoyeThe Sales Dept
Unit 36, 88 – 90 Hatton Garden
LondonEC1N 8PN
0845 269 3523
www.salesdept.co.uk
Using Linkedin to Generate Sales
• Why do you need to be on linkedin?• Starting out properly• Useful Applications• Building Alliances & Masterminds• Sales Strategies• The benefits of using linkedin• Strategies for profitability• Q & A
It depends how you look at it “The real voyage of
discovery consists, not in
seeking new landscapes, but in having new eyes.”
Marcel Proust
Why do you need to be on linkedin?
• Started May 5, 2003 ; now has 69 million members , in 200 countries, 7 continents and available in English,French, Spanish and German
• Linkedin member lands job at yahoo• Irish startup raises $230k from linkedin investors• Accountant generates 75% of new business from
linkedin• Sales Dept generates an average of 5 genuine
enquiries every week from linkedin.• Many more opportunities for you and me
The benefits of using Linkedin• Business / professional Profile• Become an authority• Raise funds /investment for your business or
innovation• Consistent new business• Strategic alliance• Career moves /progression• Increasing your Google presence• Multiple sales channel possibility
Starting out Properly• Build a professionall profile• Professional picture essential• Past positions essential• Recommendations are crucial• Use all the resources – Advanced search, Q & A,
Groups, Following strategy• Ask stimulating questions within groups & Q & A
section• Ask for help from existing members
Linkedin Profile Page
Useful Applications• Wordpress• Events• Box-nex files• Google Presentations• Tweets• Blog Link• Company Buzz• Linkedin Polls
Useful Applications
Useful Applications
Linkedin DirectAds
Linkedin Profile Page
Linkedin Direct Ads
• Highly targetable
• Put your ads in front of the decision makers that you need to speak to.
• Very low minimum investment
• Easy to monitor, track and control
Bidding Models
• CPC - Cost Per Click– Pay only when someone clicks on your advert
• CPM - Cost Per Mille/ Impression– Pay per 1000 adverts shown
How to run an effective Linkedin DirectAds Campaign
• Identify your specific target audience(s)– Industry, size of company, seniority etc
• Write multiple ads to appeal to individual target audiences– Variations on headline, call to action, links
• Set a realistic budget and ad bids• Monitor & adjust your campaign regularly
– Monitor conversions– Adjust ad bids, campaign budget, ad text– Push high performers, cull poor achievers
Targeting Screen
Building Alliances & Masterminds
• Groups• Advanced Search• Open Networkers• Introductions• Questions and Answers
Sales Strategy
• Company search• Following Companies• Company Pages• People Search• Keyword Search• Answers• Introduction
Strategies for linkedin Profitability• Have a strategy• Make your profile professional• Start groups and make the group interractive• Join groups relevant to your strategy• Link your tweets to linkedin• Link your blogs to linkedin• Update your profile regularly• Insert a video from youtube or professionally made video• Contribute to discussions in various groups.• Measure your success. Get expert advise if it’s not working
The Future of Linkedin...• Greater uptake of corporate profiles• Enhanced connectivity with the rest of the online world– Website integration– Ability to share interesting information with connections– Outlook 2010 integration– Used for a greater variety of business communications
• DirectAds use will grow exponentially
Edward MarnoThe Web Marketeers102 Grove ParkLondonSE5 8LE
020 7193 3971
www.thewebmarketeers.co.uk
Contact Details
Dotun AdeoyeThe Sales Dept
Unit 36, 88 – 90 Hatton Garden
LondonEC1N 8PN
0845 269 3523
www.salesdept.co.uk
