Logotipos
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Transcript of Logotipos
![Page 1: Logotipos](https://reader031.fdocuments.es/reader031/viewer/2022013003/557b3730d8b42a6d698b49c5/html5/thumbnails/1.jpg)
LOGOTIPOS
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• Un logotipo es una representación gráfica de una empresa o producto. Por lo general, es la primera cosa que una persona ve. La importancia de un logotipo es monumental. Es la tarea del logotipo comunicar el estado de ánimo, el tipo de negocio, la finalidad de este…
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NIKE: Diosa griega de la victoria
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Carrefour= cruce, intersección
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Bayerische Motoren Werke
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UN LOGOTIPO TIENE QUE SER…
-Reconocible
-Relacionado con la empresa, tienda, comercio… (Coherente)
- Es mejor sencillo, no tiene porque aparecer todo a lo que se dedica dicho comercio (cuanto más sencillo sea mejor se recordará)
- Preferiblemente que no tengan dobles sentidos…
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Identidad corporativa
es la manifestación física de la marca
Incluir el logotipo en los diferentes soportes relacionados con la empresa
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