Magazine PlanningTarget Audience:

- My target audience for my magazine would be 18-25 year old males who have an interest in modern day Rock music and alternative Rock music. The majority of my target audience would also either aspire to be musicians themselves or already are interested in singing or playing an instrument. The ideal would be young bands who are reading the magazine.

- My target audience would also be placed in the group of ‘Aspire’ as their passion in music leads them to want to either work in music or their main hobby is music.

The reason for my target audience choice is because the magazine will have similarities between magazines such as KERRANG! and Rock Sound magazine, these magazines target audience is mostly young males which is why I based my magazine on this.

As well as this, my magazines strongest feature will be that their target audience will be so involved in music because the magazine aims to not only provide their readers with latest Rock music stories, but also to help my target audience into becoming successful in the Rock music industry.

Magazine PlanningStyle and Genre:

- The style of music that will be published and written/focused about in my magazine will be based on bands such as Mallory Knox which are labelled as Alternative Rock, Skillet which are labelled as Hard Rock and Alternative Rock and We as Human which are also Hard and Alternative Rock which is what my magazine will be focusing on.

- Overall the genre(s) of my magazine which include:

1. Alternative Rock 2. Cinematic Rock3. Hard/Soft Rock

- Since my magazine is quite vast in terms of what type/genre of rock they cover, my target audience can have in an interest in my magazine even if they prefer Soft Rock or Indie rock because the magazine will still appeal to them, since they genres are very similar.

Magazine PlanningPrice and Issue:

- The magazine will come out every month. This is for a number of reasons:

1. Every magazine will be sure to have a lot of new content because it is every month not ever week

2. My target audience will find it more convenient to buy an issue every month instead of every week.

3. The price will seem less to pay than having to continuously pay every week

- The price of the magazine will be £2.00 because my target audience is quite young, therefore will want to spend as little as they can, also, KERRANG! costs £2.20, so the fact that my magazine will be cheaper and offer very similar plus more content.

Magazine PlanningLook and First Edition:

- Even though my magazine is going to have similarities between KERRANG! it will not be formatted like a newspaper, it will be glossy such as the magazine Q Magazine. The reason for this is to attract my target audience more by presenting the presentation nicely since the human instinct is to first see what appeals to them personally and then check the content. Sad but true.

- The first edition will include Mallory Knox on the front cover because they will offer my target audience a good base in what to expect in further editions. Mallory Knox has a very characteristic look as a 5 piece so will cover the front cover nicely and look intriguing since they are quite new and need to be discovered.

Magazine PlanningContents page features:

- My contents page will feature help and tips on how to become successful as a band or musician, this way my target audie4nce will feel like they are benefiting from buying and reading my magazine not just pointless stories.

- My contents page will also feature a lot of images from recent shoots and or interview pictures.

- My contents page will feature very short sections of articles and stories just to get the idea and understand what they are about.

Magazine PlanningAppeal and Publisher:

- My magazine will appeal to my target audience as they are aspiring to become something in music or enhance their musical talent and my magazine will help that by providing key tips and support. My magazine will also inform them on bands and musicians that they are interested in (rock) not in any other.

Appeal and Publisher:- My publisher will be Bauer Media as they publish KERRANG! magazine so will include a different yet similar magazine in their group as well. Bauer will want to publish my magazine because of the unique approach we have, and we believe to not only provide articles and stories but encourage our target audience to succeed in their rock musical talent.

Nathalie Hankir