MANUAL DE IDENTIDAD CORPORATIVA - ITF · PDF fileMANUAL DE IDENTIDAD CORPORATIVA 1....

MANUALDE IDENTIDADCORPORATIVACORPORATE IDENTITYMANUAL

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T r a d e m a r k r e g i s t e r e d w o r l d w i d e .

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ÍNDICEMANUAL DE IDENTIDAD CORPORATIVA

1. PRESENTACIÓN 1. PRESENTATION

2. TERMINOLOGÍA 2. TERMINOLOGY

3. LA MARCA3. THE BRAND

4. CONSTRUCCIÓN Y APLICACIÓN4. BUILDING AND APPLICATIONS

5. EL COLOR5. COLOR

6. TIPOGRAFÍA6. TYPOGRAPHY

7. USOS NO CORRECTOS7. INCORRECT USES

8. APLICACIONES CO-BRANDING8. CO-BRANDING APPLICATIONS

9. APLICACIONES BRANDING9. BRANDING APPLICATIONS

INDEXCORPORATE IDENTITY MANUAL

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This manual contains all predictable views of ITF brand and sets a standard regulating the brand and its applications in a simple and consistent way.

clear picture, which improves the organization communication.

The consolidation of the new image of ITF requires special attention from the recommendations of this Manual as a document that guarantees a unit in our criteria and public communications.

The Manual of the brand must therefore be an “alive” tool, and it has to be present in all applications of the corporate brand and its coexistence with its products.

Este Manual recoge todas las visualizaciones previsibles de la marca

una forma sencilla y coherente.

especial de las recomendaciones expuestas en este Manual, como

El Manual de la marca debe ser por tanto una herramienta “viva” y presente en todas las aplicaciones de la marca corporativa, y su convivencia con sus productos.

1. PRESENTACIÓN

1. PRESENTATION

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2. TERMINOLOGÍA

empelados.To achieve a better comprehension of this Manual, the most common

It is the perception that a particular person or a collective have about an entity. It is the mental image linked to a Corporation and linked to what it represents.

Imagen Corporativa/Corporate Image:

The particular features of an Entity, which create a noticeable and memorable form of itself and they differentiate it from other entities.

products, its communication…

Identidad Corporativa

La parte visible de la identidad de una empresa. A menudo se utilizan de manera indiscriminada Identidad Corporativa e Identidad Visual. No obstante, la primera se encuentra en un plano superior a la segunda.The visible part of a company identity. It is often used in an indiscriminate way with Corporate Identity. However, visual identity is positioned in a higher position.

Identidad Visual/

Corporativa en el plano del diseño. Set of rules governing the use and applications of the corporate identity in the design plan.

Manual de Identidad Corporativa/

The combination of the different elements that form the visual

Marca Corporativa

The visual typographical element which names the entity.

Logotipo

Graphical element that symbolizes the company and contributes to

Símbolo o Anagrama

relacionados con la Imagen Corporativa.

todas las presentaciones.Binding font used to write texts linked to the Corporate Image.

The standardization of the typography is an additional factor in each Identity Visual program. It seeks unity and harmony in all presentations.

Tipografía Corporativa/Corporative Typography:

2. TERMINOLOGY

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3. LA MARCA

valores fundamentales.

LiderazgoPromover la legalidad del General Choi, potenciar las fortalezas de

ProximidadOfrecer un trato personalizado, humano y cercano.

Compromiso

ModernidadOfrecer una imagen fresca, limpia y actual.

proyecto futuro.

The mission of the ITF is to represent, to promote and to work towards the development of TKD practice in all countries.Our style of visual communication must help to communicate its core values.

LeadershipTo promote the legality of General Choi, to boost the strength of the organization and to develop new skills.

ProximityTo offer a personal, human and close service.

CompromiseITF must work for its members and with its members to promote the services that they need and demand.

ModernityTo offer a fresh, clean and modern image.

A brand that has been well applied, is the most solid base to create

3. THE BRAND

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4. CONSTRUCCIÓN Y APLICACIÓN

International Taekwon-Do Federation (ITF).

La forma inicial del logotipo son las siglas ITF.

le aportan proximidad y compromiso como valores añadidos. Al

International Taekwon-Do Federation (ITF).

The initial shape of the logo stands fro ITF.

The typography is thick and the shapes are simple. This gives the logo a strength that transmits leadership. The simplicity of its shapes will bring closeness and commitment as added values. At the same time, the union of its characters gives to the brand its own identity and it also symbolizes the “wave motion” as a feature of the development of the ITF technique.

The symbol appears as a simple element.

this martial art and easy to associate to TKD ITF.

Logotipo/Logo

Símbolo/Symbol

4. BUILDING AND APPLICATIONS

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consider when applying them to any communication media.

The corporative colors must always appear on a white background. Even that this color is not present in the brand it also belongs to it, showing the innocence of a beginner student of TKD.

* YELLOW: Pantone Yellow CGround, where a plant grows pushing their roots, as the tenets of Taekwon-Do.

* GREEN: Pantone 355 CPlant, growing of a plant, as the Taekwon-Do skills start to grow.

* BLUE: Sky, the mature plant is aimed to the sky, as the Taekwon-Do progresses.

* RED: Pantone 355 CDanger.

* BLACK: Pantone Process Black C Maturity, it represents the opposite to the white, maturity and knowledge of Taekwon-Do.

Los colores corporativos siempre deben aparecer sobre fondo

forma parte de ella, mostrando la inocencia de un estudiante

Los del puño representan a los colores de los cinturones.* AMARILLO

* VERDE: Pantone 355 CPlanta, crecimiento de la planta como la destreza en el Taekwon-Do empieza a crecer.

* AZUL:

* ROJO: Pantone 355 C

* NEGRO: Pantone Process Black C Madurez, representa lo contrario al blanco, madurez y conocimiento

y el miedo.

5. EL COLOR

Pantone Yellow CC:4 / M:6 / Y:100 / K:0R:255 / G:224 / B:0

Pantone 355 CC:92 / M:0 / Y:95 / K:0R:0 / G:154 / B:60



Pantone Process Black CC:75 / M:70 / Y:66 / K:79R:30 / G:29 / B:29

INTERNATIONAL TAEKWON-DO FEDERATION

El color utilizado para la bola del mundo es el mismo

The color used in the World globe is the same as the one


80%

5. COLOR

Variaciones/Variatons

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Federation es la Century Gothic.

legibilidad.

The corporate font family of the International Taekwon-Do Federation is Century Gothic.

This typography was chosen because it is clear modern and readable.

aQ ABCDEFGHIJKLMNOPQRSTUVWXYZ

aQ ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwyz1234567890

aQ ABCDEFGHIJKLMNOPQRSTUVWXYZ

1234567890

6. TIPOGRAFÍA

6. TYPOGRAPHY

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Su uso incorrecto puede ser negativo para el sistema de identidad

The brand presentation must be studied carefully.

Its incorrect use may be negative for the corporate identity system because it may transmit confusing messages.

7. USOS NO CORRECTOS




INTERNATIONAL TAEKWON-DO FEDERATIONINTERNATIONAL TAEKWON-DO FEDERATION

REVERSE THE BRAND VERTICALLY

CHANGE THE COLORS

CHANGE THE PLACE OF ELEMENTS

ELIMINATE ELEMENTS

DISTORT THE BRAND

CHANGE THE TYPOGRAPHY

7. INCORRECT USES

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8. APLICACIONES CO-BRANDING

8. CO-BRANDING APPLICATIONS

visita a una cara.

Applications for cards to one side.


FCalle Mercado ,3

España

Maestro Juan FerrandoSecretary General

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Card.

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pegatina CD/ DVD.


Envelope, cover and CD / DVD sticker.

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Dobock.Dobock.

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Cartel gimnasio.



AUTHORIZED CENTER


Poster for gym.

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INTERNATIONAL TAEKWON-DO FEDERATION INTERNATIONAL TAEKWON-DO FEDERATION


para publicidad como para transporte.

Special city vehicle, for both advertisement and transport.

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General vehicle.

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Poster.Poster.

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Banderas horizontal y vertical.

MANUAL DE IDENTIDAD CORPORATIVA - ITF · PDF fileMANUAL DE IDENTIDAD CORPORATIVA 1....

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