María Isabel with New Era Cap
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Transcript of María Isabel with New Era Cap
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¿Cuál es el futuro de los Centros Comerciales?
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EXPERIENCIABasados en la tendencia de EUA. Sólo sobrevivirán los centros comerciales másgrandes, aquellos que ofrezcan una experiencia única.
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EXPERIENCIA
Sobrevivirán aquellos que estén en las mejores ubicaciones, que tengan gimnasios, cines, lugares de entretenimiento, farmacias, étc.Por eso en el Holding de MariaIsabel exploramos New Era Capcomo nuevo mercado dentro del giro de la ropa.
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NEC
NEW ERA CAP STORE LICENCING 1
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NEC
New Era® Cap
New Era es una marca de
moda con herencia deportiva.
Líder mundial en headwear.
Líder en el licenciamiento
deportivo.
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NEC
100 años Haciendo gorras
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NEC
100 años Haciendo gorras
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NEC
New Era® en el deporte.
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NEC
Un simbolo de expresión.
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NEC
Lideres en venta de gorras en retail y
en estadios.
Mas de un millón de gorras vendidas
anualmente
Presente en los retailers mas
importantes de México.
Metro cuadrado mas rentable gracias a
nuestro modelo de negocio.
New Era® en México
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NEC
Pregunta mas recurrente en redes sociales
¿Dónde puedo comprar?
Datos redes sociales
1.4 millones de fans
165 mil followers
75 mil followers
New Era® en México
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NEC
New Era en México
Licencias
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NEC
Licenciamiento New Era StoreNew Era busca expandir su presencia a través de un
licenciamiento de tiendas Retail, que generen relaciones
de negocios rentables buscando dar una experiencia de
marca completa a sus fans.
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NEC
New Era® Store en el mundo
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NEC
New Era® Store – Korea (45 tiendas)
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NEC
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NEC
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NEC
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NEC
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NEC
New Era® Store – Japon (10 tiendas)
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NEC
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NEC
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NEC
New Era® Store–Primer tienda en China
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NEC
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NEC
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NEC
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NEC
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NEC
New Era® Store – Europa (8 tiendas)
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NEC
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NEC
New Era® Store – Brasil (24 tiendas)
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NEC
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NEC
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NEC
Local de 60 a
120 m2
Experiencia
de tienda
exclusiva
Producto
exclusivo Plan de Marketing
Apoyo en Visual
Merchandising
Estrategia
digital
¿Qué es una New Era Store?
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NEC
Proyecto
TIR 40% anual
Promedio de venta mensual 1M
pesos
Retorno de inversion 1 año
Proyecto a 5 años 31
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NEC
¿Cómo lo logramos?
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NEC
Ejemplo seguimiento sell out
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NEC
Ejemplo Marketing Lanzamiento
Chivas
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NEC
Perfect cap Machine
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NEC
Ejemplo Redes Sociales Tiendas
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NEC
NEW ERA STORE MEXICO
BELLAS ARTESNew Era Store abrió su segunda tienda en el centro de la ciudad
de México, frente al emblemático Palacio de Bellas Artes, siendo
la primera tienda de calle. El concepto de tienda evolucionó a
una mejor experiencia de marca.
Los resultados en su primer mes fueron:
Units 1,705
Pesos MX $ $1,011,725.86
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NEC
OPENING NEW ERA BELLAS ARTES
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NEC
NEW ERA BELLAS ARTES
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NEC
OPENING NEW ERA BELLAS ARTES
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NEC
NEW ERA® STORE MEXICO
PROXIMAS APERTURAS
MUNDO E
LEON
ANGELOPOLIS
COAPA
QUERETARO
GUADALAJARA
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NEC
Siguientes Pasos
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