Marketing del sxxi jaime castelló
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Transcript of Marketing del sxxi jaime castelló
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© ESADE Jaime Castelló, 2013
Marketing del SXXI
¿SXXI? Pero si estamos en 2013...
No tenemos ni p. idea...
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© ESADE Jaime Castelló, 2013
Marketing del SXXI
• Más allá de las herramientas...
• No sólo digital...
• Un cambio de paradigma...
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© ESADE Jaime Castelló, 2013
“Content is King”
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© ESADE Jaime Castelló, 2013
“360˚Marketing”
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© ESADE Jaime Castelló, 2013
“Communities Marketing”
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© ESADE Jaime Castelló, 2013
“From Mad Men to Math Men”
![Page 7: Marketing del sxxi jaime castelló](https://reader034.fdocuments.es/reader034/viewer/2022050614/587e25251a28abb93e8b4d25/html5/thumbnails/7.jpg)
© ESADE Jaime Castelló, 2013
Marketing del SXXI
“Content is King”Marketing as conversations
Content CurationThe death of the “Campaign”
Gamification
“Communities Marketing”Not Families
Not IndividualsTransparency
“Marketing 360˚”OnlineOfflineMobile
EverywhereAll the time
“From Mad Men to Math Men”
ROI is KingAnalyticsBig Data
A new Paradigm:Not just the tools
Not just digital
Conversationalists Technologues
EntertainersData Scientsist
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© ESADE Jaime Castelló, 2013
The future is here... be ready