Marketing Movil_Juan Francisco Di Nucci
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Transcript of Marketing Movil_Juan Francisco Di Nucci
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Marketing Móvil
Juan Francisco Di Nucci
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¿PORQUE ESTAN TODOS HABLANDO DE MOBILE MARKETING?
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CONVERGENCIAMEDIATICA
DIGITAL
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1985
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Teléfono = Ladrillo
1995
Servicio Voz
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El dispositivo móvil ya no puede ser considerado la versión móvil del teléfono fijo.
2005
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2011
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Pueden ser cualquier cosa….
Una Cámara de fotos
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Pueden ser cualquier cosa….
Una Tv
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Pueden ser cualquier cosa….
Tu acceso a Internet
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Puede ser lo que uno quiera!
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“El teléfono móvil es nuestra segunda sombra”
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Sindrome de Vibraciones Fantasmas
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53% de usuarios de telefonía móvil sufren de
Nomofobia
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¿ IPHONE ?NO VA MASSSSSSSSSSSSSSSSSS
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CONECTIVIDAD
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Delicados limites entre internet y la vida real
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El mundo se hace cada ves + móvil
Esto le abre múltiples posibilidades experienciales al usuario
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MASIVIDAD
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68% de la población del mundo
4.800.000.000Número de personas con teléfono móvil
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400.000.000Número de personas con teléfono móvil
76% de penetración
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Imparable
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1 millón???
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Más gente joven con celular en el mundo que gente de todas las edades con internet
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Al igual que como sucedió con internet…
Tienda Física – Sitio Web – Sitio Móvil
Marketing – Webmarketing – Marketing Móvil
Commerce – E-Commerce – M-Commerce
HOY TODO ES MOVIL
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Cuidado con quedarnos en el paso!!!
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I see dead people..
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O movernossss
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¿Que hacemos las agencias, las marcas?
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Integrar
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Generar una experienciaque use el móvil como herramienta
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Mensajes de texto
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Argentina: 270 SMS por mes por cliente
El 84% de los SMS se leen dentro de los primeros 5 minutos de recibidos
TODOS los teléfonos tienen mensaje de texto
Ratio de apertura: 99%
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SMS en Comunas
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Italia:
Envio de promociones exclusivas para sus clientes en base de
datos.
9% de incremento en ventas.
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QR: Quick Response Code
Hoy: Logística, Mobile Ticketing, Marketing
Conecta Offline - Online
’70: utilización industrial
QR CODE
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TIPICO ERROR:
Uso innecesarios… donde? Cuando?
Contenido no adaptado para teléfonos móviles
Callejón sin salida
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8.5 millones de smartphones vendidos en los últimos doce meses
Mix de ventas: 20/80
Ventas responden a upgrades
Creció un 415% sus ventas
Aplicaciones
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260 mil tracks vendidas por día
Andrew Fisher
+ de 105 millones de usuarios
1 billon de canciones identificadas
6 millones de usuarios nuevos por mes
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Sitios Móviles
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Francia:
SNCF lleva vendidos 30 millones de Euros (6% del total anual)
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Gaming
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Peter Versterbacka
+ 75 millones de descargas
376mil Facebook Fans
Más de 3 TRILLONES de pájaros lanzados
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12.000.000 de descargas!!!
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+ de 10.000.000 de descargas!!!
+ de 900.000 jugadores visitando su sitio.
+ de 9.400 menciones en blogs.
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AR
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AR
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¿Cómo lo hacemos?
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Consejos
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Prueben sus dispositivos
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Investiguen, sean curiosos
Curiosity is one of the permanent and certain characteristics of a vigorousintellect”
Samuel Johnson
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Idea va idea viene
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Sal y Pimienta
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a meter la pata
Mejor temprano que tarde
A person who never made a mistakenever tried anything new.
Albert Einstein
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Enfóquense en el contenido
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Vean las limitaciones como oportunidades
Argue for your limitations, and sure enough they're yours.
Richard Bach
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Acciones para gente “real”
Trabajadora social
Florista
Maestra
Mecánico
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Y NUNCA se olviden del usuario
Por lo menos, así lo veo yo!Guillermo Nimo