Mayo clinic

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It is a nonprofit medical practice and medical research group based in Rochester, Minnes. It employs more than 3,800 physicians and scientists and 50,900 allied health staff. The Mayo Clinic was founded by the Worrall, James and Horace Mayo.

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It is a nonprofit medical practice and medical research group based in Rochester, Minnes. It employs more than 3,800 physicians and scientists and 50,900 allied health staff. The Mayo Clinic was founded by the Worrall, James and Horace Mayo.

MISSION: Inspire hope.

contribute to the wellbeing.

Providing best care.

PRINCIPLESSincere concern for care and welfare.

Interest of every member in professional progress.

Pursuit of ideal services,not profit.

TOP OF TALENT POOL

STRATEGIES

STRATEGY: Health management: It is the key business strategy.

Marketing management: Through commercial advisements and social media such as Facebook and podcasts.

NATURE OF THE SERVICES PROVIDED:Skilled, professional, people bases services.

SUCCESS IN THE SERVICE MARKET: Combining talent, encourage and enable internal communication and foster organizational competence. Molding resources and talents to each individual customer needs. Time efficiency.

ACHIVING EXCELLENCE IN SERVISE MARKETING:Promotes good consultations

Satisfies patients with unparalleled experience.

Innovation and research.

Many viewpoints.

Technology.

One-stop care.

Experienced doctors in every specialty.

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MANAGING SERVISE QUALITY: Use of multiple data sources to drive improvement.

Accountability of service quality.

Recognition and reward.

Ongoing monitoring and control.

Education and training.

Service values and behavior.

Service consultation and improvement tools.

MANAGING PRODUCT-SUPPORT SERVICES:Mayo clinic suppy chain management supports its mission through the provision of products and information that directly support patient care. To reduce overall expenses: It leverages its purchasing volume. Works as a group-purchasing organization.Current and potential suppliers are required to complete a new authentication process.

Online service appointment facility:

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ADVERTISEMENTS:Mayo Clinic does not endorse companies or products. The advertising revenue is used to support the not profit mission of the clinic.

Commercial advertisement of the Clinic:

QUESTION 1:Explain why Mayo Clinic is so good at customer service. Why has it been so successful practicing medicine differently from other hospitals?

The Mayo Clinic is so good at customer service because they have taken the time to invest in creating an atmosphere within their staff and employees that say that no matter what the patients interests is what will always be considered first. They keep everyone informed at all times and they maintain healthy records to better serve their patients.ANSWER:

QUESTION 2:

Do conflicts of interest exist between wanting to make your patient happy and providing the best medical care possible? Why or why not?

ANSWER:A conflict of interest can arise in medical care if a doctor, who has been entrusted by their patient to act in their best interest, also has a professional, financial or personal interest in the third party that may affect the doctors ability to care for the patient, according to the Australian medical council,2009. Given that physicians are humans, they are also prone to lapses of integrity and therefore can be persuaded to make decisions that could benefit them personally or financially.

The physicians and staff of Mayo Clinic does not receive royalties or incentives for any innovations or technology developed by Mayo and used in the treatment processes of its patients.However, the Clinic has laid down a Conflict of Interest policy abiding by its mission and a review board oversees all such activities. The Clinic employs people who has a love for their work rather than a profit motive.

CONCLUSION:Mayo Clinic is a non profit organization which has achieved excellence in designing and managing its products and services by satisfying its patients and abiding by their mission.

DISCLAIMER:Created by Oindrila Das, Jadavpur University ,during the marketing management internship under Prof. Sameer Mathur , IIM Lucknow.