Metodo 5x4x5 Reinventando la forma de hacer campañas Por Marcos Magaña

7/31/2019 Metodo 5x4x5 Reinventando la forma de hacer campaas Por Marcos Magaa

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Kf~jlpgho Ydcpgbd lh cf ^l`


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In|rbf`d~`lqdpdr


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7/135

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Lrp|qkdr

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9/135

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ycfhlpf


17/135

Bgnl~bg|`f`fhdr

BDHQL^RFKDR

HDR GHAD^KFKDR

LKFGCLFKDR

N\RBFKDR

BDKY^FKDR

BMFPLFKDR

HDR @GQL^PGKDR


18/135

H|lrp~f qg`f md


19/135

Ik|h`d`lcdrr|ldr


20/135

Lr lc Ik|h`d`lcfr~lfcg`f`lr 4


21/135

Bkd yfrf~cd f cf ~lfcg`f`

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22/135

Bgnl~bg|`f`fhdr

Lrpfkdr rlo|~dr `l v|l cdrmlkdr lhplh`g`d4


23/135

Lc 6? `l kfd lh cfr lclbbgdhlrkl}gbfhfr

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24/135

W |hf l}yl~glhbgf

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W `gblh v|l ofhf~dh cf bfkyfflh ghpl~hlp&&&&&&&&&


25/135

Cf y~lo|hpf

Bkd falbpf pd`d lrpd f cfrbfkyffr lclbpd~fclr4


26/135

Cf Bfkyff rl mf bdhql~pg`d lh |halhklhd bdkycled


27/135

Bf`f `f *Yl~rdhfr


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* ^lb|~rdr


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W bdh cf cclof`f `l cd @gogpfc pd`dlr pd`fqf kr bdkycled


31/135

Yl~d b|fhpd kr Bdkycled klhdr`g~lbbgh&


32/135

kr @lrd~glhpfbgh


33/135

W f|klhpf cf rlhrfbgh `l

ghbfyfbg`f` `l cdr


34/135

Cd v|l hdr cclqf f cfr @drLhal~kl`f`lr `l cfrbfkyffr fbp|fclr


35/135

LHAL^KL@F@ O^FQL 65

FB\K\CFBGDH

FH\CFBGDH

@LRYGCAF^^D


36/135

LHAL^KL@F@ O^FQL >5

BDKYF^PGKLHPFBGDH

FGRCFKGLHPD

GHLAGBFBGF


37/135

CF RDC\BGDH

Qdcqfkdr f cdr

NRGBDR


38/135

B|hpdr qdpdr

hlblrgpfr `l`h`l cdr qfr f

rfbf~4


39/135

69 ^locfr `l d~d yf~f |hfbfkyff lagbfu


41/135

Lrp lh pd`dr cdr rgpgdr fblyplpd`fr cfr ghqgpfbgdhlr(

Fc agh fc bfnd lc `f rcd pglhl >0md~fr lc bfh`g`fpd cd fo|fhpf

pd`d(((


42/135

Rg cdr kl`gdr mfncfh kfc `l|rpl`((( Mfncl |rpl` kfc `l lccdr&

Afcpf~f kr


43/135

Orplrl |hf ad~p|hf(Rg lc ofrpd hd rl `gryf~f lh cf

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45/135

Rlyf~l f cdr `l cf y|ncgbg`f` `lcdr `l ghpl~hlp F cdr `l rdh`ldr

`l cdr `l y~lhrf F cdr `l

kdqgcgufbgh `l cdr `lcy~do~fkf


46/135

Mfncl `l pd`d((((f|hv|l hd plhof hg g`lf `l cd

v|l lrp `gbglh`d(


47/135

Rdh`ldr4Lrd lr rcd yf~f cdr kl`gdr(((

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48/135

B|hpdr kr kled~&&&&Lc Bdkgp `l Lrp~fplogf


49/135

Md ghpl~hlp pd`fqf hd `f qdpdr(@lelkdr cfr ~l`lr rdbgfclr yf~f

cdr f~pgrpfr


50/135

Rl cd b~ll~dh4


51/135

@glu ~locfr `lql~`f`


52/135

^fbgdhfcgbl r| y|ncgbg`f`( Hdofrpl lc `ghl~d rcd yd~v|l cd

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53/135

Lc bfh`g`fpd lr |h nglh cgkgpf`d5DYPGKBLCD

Rcd mf v|l lrpf~ `h`l lr

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54/135

Cdr kl`gdr `l bdk|hgbfbgh rdhfcgf`dr `l cdr bg|`f`fhdr clr

b~llh(\pgcblcdr `elrl |pgcguf~(


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R&&&&&&&&&&&&&&&&&&&&&&Rl y|l`lh mfbl~ bfkyffr

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56/135

Lkyluf~ f ofhf~ cf bfkyffb|h`d rlyf `h`l lrph r|r

qdpdr(


57/135

Lcgkghl cfr nf~~l~fr lh cfbfkyff(

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Hd l~lr R|yl~kh lc lclbpd~ cdrfnl(

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63/135

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Dp~fr dybgdhlr

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Qdpfh yd~ lc kr ~gbd4 Qdpfh bdhp~f fco|glh4

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gholhgdrd4 Qdpfh yd~ lc kr edqlh4

Qdpfh yd~ lc v|l kro~gpf4 Qdpfh yd~ |h

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klhdr kgl`d4 Qdpfh f v|gh cl mfh

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cf plclqgrgh4 Qdpfh fc v|l cdr

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Y~dnfnclklhpl cf ~lry|lrpf lr(((

\hdr ydbdr Qdpfh yd~ lc kr cgrpd4 \hdr ydbdr Qdpfh yd~ lc kled~

y~lyf~f`d4 \hdr ydbdr Qdpfh yd~ lc bfkngd4 \hdr ydbdr Qdpfh yd~ lc kr

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gholhgdrd4 \hdr ydbdr Qdpfh yd~ lc kr

edqlh4

\hdr ydbdr Qdpfh yd~ lc v|l kro~gpf4

\hdr ydbdr Qdpfh yd~ |hlky~lrf~gd4

\hdr ydbdr Qdpfh yd~ lc v|l clr `fklhdr kgl`d4

\hdr ydbdr Qdpfh f v|gh cl mfh`gbmd v|l mf v|l qdpf~4

\hdr ydbdr Qdpfh fc v|l mfh qgrpdlh cf plclqgrgh4

\hdr ydbdr Qdpfh fc v|l cdryl~g`gbdr `gblh v|l rl~f kled~

yf~f lc yfr4 \hdr ydbdr Qdpfh fc v|l pglhl

l}yl~glhbgf `l odngl~hd4


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W cf kfd~f qdpf yd~(((

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b|fcv|gl~ dp~d# d cf klubcf `l qf~gdr `llccdr# mfbl v|l |hd `l cdr bfh`g`fpdr rlfcf dybgh `l qdpd `l cf kfd~ yf~pl `l cf

ydncfbgh(

Cf ~locf `l d~d `l cf bdk|hgbfbgh


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oydcpgbf


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BFKYFGOH


71/135

B F K Y F F

DH


72/135

B F K Y F F

DAA


73/135

HD BFGOF LH CF P^FKYF

B F K Y F F

DAAB F K Y F F

DH


74/135

H|lqf ycfpfad~kf 6>(9

B F K Y F F

DHAA


75/135

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B F K Y F F D H A A


76/135

BFKYFGOH


77/135

^L gholhgl~fBFKYFF


78/135

Cf an~gbf `l gkfolhYfrdr `lc y~dblrd


79/135

Y~dblrd `l olrpgh `l cf gkfolh

BDHDBGKGLHPD

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80/135

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81/135

BDHDBGKGLHPD

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83/135

BDHDBGKGLHPD

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84/135

BDHDBGKGLHPD

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QDPD


699,


85/135

Kdqgcguf~ lc qdpdQgblhpl Ad}# K}gbd

Y ` pg ` c g


86/135

BDHDBGKGLHPD

HDPD^GL@F@

GHPLHBGDH @L QDPD

QDPD

AG@LCGUFBGDH


699,


87/135

^L \NGBFBGDHBFKYFF


90/135

^L DNELPGQDBFKYFF


91/135

O~fh yf~pl `lc }gpd `l |hf bfkyff rl nfrf lh lclrpfnclbgkglhpd bd~~lbpd `l r|r dnelpgqdr(

@lnlkdr bfcb|cf~ agef~ l}fbpfklhpl lc dnelpgqd `lkfhplhgkglhpd d ghb~lklhpd `l qdpdr(

69, y|l`l rl~ |hf lrpgkfbgh ghgbgfc olhl~fc# yl~d mfv|l mfbl~cd bdh y~lbgrgh ~lfcgrkd(


92/135

^L ADBFCGUF^BFKYFF


93/135

\hf lrp~fplogf `l bfkyff l}gol |h p~fnfed `l y~gd~gufbgh l~lhpfngcg`f` lclbpd~fc(

Plhlkdr v|l yfrf~ `l p~fnfef~ bdh 2 ndcrfr `l qdpdr f 6>-ql~ `gfo~fkf yo rgo|glhpl'(

W f yf~pg~ `l fm lhadbf~klhrfelr ~lb|~rdr fcycfhplfkglhpd lrp~fpogbd(


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], ], ],

YF^PG@D F YF^PG@D N YF^PG@D B

6> ndcrfr ~lfclr


95/135

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D~glhpf`fr


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97/135

^L FO^\YF^BFKYFF


98/135

Cf an~gbf `l bdk|hgbfbghYf~plr `lc y~dblrd


99/135

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Lh lc p~fkd lbgrgqd `l cf bfkyff cdr 0RDYD^PLR `lnlha|hbgdhf~ bdd~`ghf`dr `l ad~kf ghplo~fc5

GHAD^KFBGDH BFCCL Y\NCGBG@F@ @GOGPFC


100/135

^L ^LHPFNGCG@F@BFKYFF


101/135

Cf an~gbf `l qdpdrYf~plr `lc y~dblrd


102/135

\h ycfhplfkglhpd lrp~fpogbd ~lv|gl~l rgkycgagbf~ y~gd~guf~lhp~l cfr


103/135

Kd`lcd


104/135

^lbdefkdr f pd`dr cdr lclbpd~lr

Yd~ |hBFH@G@FPD

F cdr v|l qdpfh yd~

Lc y~gkl~ bfh`g`fpd plclqgrf`d


105/135

Lc y~gkl~ bfh`g`fpd plclqgrf`dJlhhl`# \RF

Mdccwdd` lhp~f lh bfkyff


106/135

Mdccwdd` lhp~f lh bfkyffNf~fbj Dnfkf# \RF

Lc bfh`g`fpd bdkd kd`lcd


107/135

Lc bfh`g`fpd bdkd kd`lcdFclefh`~d Pdcl`d# Yl~

Lc bfh`g`fpd bdkd bl~bfhd


108/135

Lc bfh`g`fpd bdkd bl~bfhdEdr C|gr ^d`~o|lu Ufyfpl~d# Lryff

Lc bfh`g`fpd bdkd y~dnclkf


109/135

Lc bfh`g`fpd bdkd y~dnclkfRlnfrpgh Ygl~f# Bmgcl


110/135

Dp~f dybgh5 fpbfpl f pg kgrkd(


111/135

Dp~f dybgh5 fpbfpl f pg kgrkd(@l cf ^f# F~olhpghf


112/135



113/135


Yd~ |hBFH@G@FPD

Yd~ |hYF^PG@D

F cdr v|l qdpfh yd~

Lc fhpg+qdpd pgc


114/135

Lc fhpg qdpd pgcGuv|gl~`f \hg`f# Lryff



116/135

LKYCLDKf~gfhd ^fed# Lryff



118/135

mgrpd~gf `l cfr bfkyffr5 LCBFKNGD bdh fcod krKf~gfhd ^fed# Lryff


119/135

D Qlh`l~ cf pgl~~f y~dklpg`f


120/135

D l `l f p l f y d lp `fNf~fbj Dnfkf# \RF

\hf n|lhf pbhgbf5 Mfbl~ `lcc p c p g p


121/135

lclbpd~ lc y~dpfodhgrpfBbl~lr# Lryff

\hf n|lhf pbhgbf5 Mfbl~ `lcc p c p g p


122/135


\hf n|lhf pbhgbf5 Mfbl~ `lclclbpd~ lc y~dpfodhgrpf


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124/135




125/135




127/135

wFcgfhuf# F~olhpghf

Ml~lhbgf


128/135

YY# Lryff



130/135

F^GRPF

Lc kfd~ o~|yd gh`lylh`glhpl `lBdk|hgbfbgh lryfdc

Lc O~|yd F~grpf


131/135

BFKYFGOH yfrlr cfpghdfkl~gbfhdr

Lc O~|yd F~grpf


132/135

F~grpf hfbl bdkd l}yl~pd gogpfc md lr lc kfd~ o~|yd lryfdc

`l bdk|hgbfbgh bdh kr `l >19 y~dalrgdhfclr < dagbghfr lhLryff |hf dagbghf lh Kgfkg `lr`l mfbl f `dr fdr(

@lr`l Kgfkg# lc lv|gyd `l Bdk|hgbfbgh Ydcpgbf Lclbpd~fc lrp`g~gog`d yd~ Kf~bdr Kfoff# rdbgd a|h`f`d~ l}Y~lrg`lhpl`l cf Frdbgfbgh Cfpghdfkl~gbfhf `l Bdhr|cpd~lr Ydcpgbdr v|l cclqf kr `l qlghpl fdr `l`gbf`d f cf nrv|l`f `l

qdpdr lh lc kngpd cfpghdfkl~gbfhd(

Bkd rl fycgbfBFKYFGOH


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BFKYFGOH0$0= md~fr'(

Lr |h y~do~fkf lrp~fpogbd v|l rl fycgbf `l ad~kf ~yg`f f cfrbfkyffr( Lh |h ycfud `l `dr d p~lr rlkfhfr# rl y~dbl`l f5

F

Bkd rl fycgbfBFKYFGOH


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BFKYFGOH


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F^GRPFwww(f~grpf(lr

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Metodo 5x4x5 Reinventando la forma de hacer campañas Por Marcos Magaña

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Transcript of Metodo 5x4x5 Reinventando la forma de hacer campañas Por Marcos Magaña