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    OF: CARRASCO ANCHAY, Jorge Arturo

    AYACUCHO – PERÚMEZCLACOMERCIAL

    VESTIGACIÓN DE MERCADOS

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    INDICE

    • INTRODUCCIÓN• MEC!A COMERCIA!

    " A#te$e%e#te&" De'#($()#" E*e+e#to& %e * +e-$* $o+er$(*" !& .P&

    • PRODUCTO

    " De'#($()#" D(&e/o %e* 0ro%u$to" C($*o %e 1(% %e u# 0ro%u$to" I+0u*&o %e* +er$%o2" I+0u*&o %e * te$#o*og32" I#ter4u#$(o#*2" Pro$e&o %e %e&rro**o %e #ue1o& 0ro%u$to&" Ge#er$()# %e * (%e2" T5$#($ 0r * ge#er$()# %e * (%e

    • PRECIO" De'#($()#

    " Et0& e# * '6$()# %e 0re$(o&

    " E&trteg(& %e 0re$(o&

    " T7$t($& %e 0re$(o&" Pre$(o& Pro+o$(o#*e& Y Otro& S(&te+& De Mot(1$()#

    Co+er$(*

    • P!AA" De'#($()#" !o& %(&tr(8u(%ore&" !o& %et**(&t&" 90re$(o %e $o&to" Pro+o$()# %e* 48r($#te * $o+er$(#te o %(&tr(8u(%or

    INVESTIGACION DE MERCADO

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    • PROMOCIÓN" M5to%o& De Pro+o$()#

    o ! 0u8*($(%%o ! 0ro+o$()# %e 1e#t&o Re*$(o#e& 0u8*($&

    • CONC!USIONES• ;I;!IOGRAFIA• PASTI!!A DE REF!E

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    MEZCLA COMERCIAL

    Antecedentes! =+e-$* %e +er$%eo= 4ue u# $o#$e0to (#tro%u$(%o e# *o& /o& >?@& 0or Ne(* ;or%e#2

    E* $o#$e0to %e * +e-$* %e +er$%eo tu1o &(# e+8rgo otro& #te$e%e#te&: e# *o& /o& ?@&, e# Euro0 *o& (#1e&t(g%ore&, %e * Bue &e %e#o+(#) * E&$ue* %e Co0e#gue,**egro# u# #o$()# &(+(*r * %e * +e-$* %e +er$%eo Bue o $o#o$e+o&,8&7#%o&e e# * Teor3 %e *o& Pr7+etro& 0re&e#t% e# *o& /o& ?@& 0or Vo# St$e*8erg,Ar#e R&+u&&e# Go&t M($(t-, Bue 4ue u# e#4oBue %e * +e-$* %e +er$%eo *(g% *$($*o %e 1(% %e* 0ro%u$to %o#%e *o& 0r7+etro& er# (#tegr%o& +e%(#te e*&t($(%%e&1r(8*e& %e* +er$%o2

    ! %5$% %e* *o& /o& >?@& 4ue r($ e# * 8&Bue% %e $r(ter(o& 0r $*&('$r *o&e*e+e#to& %e * +e-$* %e +er$%eo2 A*8ert 2 Fre 0ro0u&o, 0or e6e+0*o, Bue to%& *&1r(8*e& %e %e$(&()# e# +er$%eo 0o%r3# gru0r&e *re%e%or %e %o& 4$tore&:

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    !o& +5to%o& *o& (#&tru+e#to& $o#4or+%o& 0or: *o& $#*e& %e %(&tr(8u$()#, *

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    A* 8*#$er * +e-$* $o+er$(*, * e+0re& %e e#4o$r&e $( *& #e$e&(%%e& %e &u+er$%o $( *& e&trteg(& %e * $o+0ete#$(2 H Bue $o+0rr *& +e-$*&$o+er$(*e& Bue t(e#e# *o& $o+0et(%ore& $o# *& %e * e+0re&, &3 &e %e&$u8r(r7#o0ortu#(%%e&, 0e*(gro& 0o&(8*e& 1e#t6& %e&1e#t6&2

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    ;or%e#, N2 KL>. =Te $o#$e0t o4 te +ret(#g +(= Jour#* o4 A%1ert(&(#g Re&er$, 1o*., Ju#e, KL>., 00 "2

    E* $e#tro %e to% +e-$* %e +er$%eo e& e* $*(e#te &u '# * &t(&4$$()# %e* +(&+o2 Pore**o, * +e-$*r *& 1r(8*e& %e* +er$%eo, &e %e8e $o#&(%err e* +er$%o +et2 Pr(+ero e&

    #e$e&r(o e#te#%er *o& %e&eo& #e$e&(%%e& %e *o& $*(e#te&, *uego u&r *& 1r(8*e& %e+er$%o 0r 4or+u*r *& e&trteg(& 0*#e& %e$u%o& 0r &t(&4$er *o& $*(e#te&2

    INVESTIGACION DE MERCADO

    http://uva.anahuac.mx/content/catalogo/diplanes/modulos/mod3/t4m3.htmhttp://uva.anahuac.mx/content/catalogo/diplanes/modulos/mod3/t4m3.htmhttp://uva.anahuac.mx/content/catalogo/diplanes/modulos/mod3/t4m3.htmhttp://uva.anahuac.mx/content/catalogo/diplanes/modulos/mod3/t4m3.htm

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    !& 1r(8*e& %eter+(## *& $t(1(%%e& re*(-r o *& %e$(&(o#e& to+r 0r *ogrrre&0ue&t& %e $o+0ort+(e#to %e &u +er$%o +et2

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    Elementos de la Mezcla Comecial

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    %(&0o&($()# %e *o& $o#&u+(%ore& +et2 !omoción: So# Bue**& $t(1(%%e& Bue $o+u#($# *o& +5r(to& %e* 0ro%u$to Bue

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    Las c"ato #!#

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    INVESTIGACION DE MERCADO

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    I$% !ROD&CTO

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    INVESTIGACION DE MERCADO

    http://definicion.de/producto/http://definicion.de/producto/http://definicion.de/mesahttp://definicion.de/libro/http://definicion.de/computadora/http://definicion.de/producto/http://es.wikipedia.org/wiki/Mercadotecniahttp://es.wikipedia.org/wiki/Necesidadhttp://es.wikipedia.org/wiki/Deseohttp://es.wikipedia.org/wiki/Mezcla_de_mercadotecniahttp://es.wikipedia.org/wiki/Mezcla_de_mercadotecniahttp://es.wikipedia.org/wiki/Propuesta_de_valorhttp://definicion.de/marketinghttp://definicion.de/mercadohttp://definicion.de/producto/http://definicion.de/servicio/http://definicion.de/producto/http://definicion.de/producto/http://definicion.de/mesahttp://definicion.de/libro/http://definicion.de/computadora/http://definicion.de/producto/http://es.wikipedia.org/wiki/Mercadotecniahttp://es.wikipedia.org/wiki/Necesidadhttp://es.wikipedia.org/wiki/Deseohttp://es.wikipedia.org/wiki/Mezcla_de_mercadotecniahttp://es.wikipedia.org/wiki/Mezcla_de_mercadotecniahttp://es.wikipedia.org/wiki/Propuesta_de_valorhttp://definicion.de/marketinghttp://definicion.de/mercadohttp://definicion.de/producto/http://definicion.de/servicio/

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    Mecadotecnia , -od"ctosE# * +er$%ote$#( &e 8* %e 0ro%u$to 0r re4er(r&e * $o#6u#to %e tr(8uto& t#g(8*e&47$(*+e#te (%e#t('$8*e& %o#%e &e (#$*ue# $o*or, 0re$(o, 48r($#te, e+0Bue, et$, Bue0o&ee# u# #o+8re Bue $u*Bu(er 0er&o# 0ue%e $o+0re#%er2

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    DISE1O DE LOS !ROD&CTOS

    INTROD&CCION

    E* %(&e/o %e #ue1o& 0ro%u$to& e& $ru$(* 0r * &u0er1(1e#$( %e * +or3 %e

    *& e+0re&&2 Au#Bue e(&te# *gu#& 'r+& Bue e0er(+e#t# +u 0o$o $+8(o e# &u&0ro%u$to&, * +or3 %e *& $o+0/3& %e8e# re1(&r*& e# 4or+ $o#&t#te2 E#*& (#%u&tr(& Bue $+8(# $o# r0(%e-, * (#tro%u$$()# %e #ue1o& 0ro%u$to& e& u# 4or+%e 1(% &e # %e&rro**%o e#4oBue& +u &o'&t($%o& 0r 0re&e#tr #ue1o& 0ro%u$to&2

    E* %(&e/o %e* 0ro%u$to $&( #u#$ e& re&0o#&8(*(%% #($ %e * 4u#$()# %e o0er$(o#e&, &(#e+8rgo 5&t &e 1e +u 4e$t% 0or * (#tro%u$$()# %e #ue1o& 0ro%u$to& 1($e1er&2 !4u#$()# %e o0er$(o#e& e& e* =re$e0tor= %e * (#tro%u$$()# %e #ue1o& 0ro%u$to&2 A*+(&+o t(e+0o, e&to& #ue1o& 0ro%u$to& &e 1e# *(+(t%o& 0or *& o0er$(o#e& e(&te#te& * te$#o*og32 Por *o t#to, re&u*t etre+%+e#te (+0ort#te $o+0re#%er e* 0ro$e&o %e%(&e/o %e #ue1o& 0ro%u$to& &3 $o+o &u (#ter$$()# $o# *& o0er$(o#e&2

    MARCO TEORICO

    INVESTIGACION DE MERCADO

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    &(e+0re %ur# e#tre &e(& +e&e& %o& /o& &e *(+(t# u# reg()# geogr7'$ 0eBue/2 E*0ro0)&(to %e u# 0rue8 %e +er$%o e& o8te#er $u#t(tt(1o& &o8re * $e0t$()# Bue t(e#ee* 0ro%u$to e#tre *o& $o#&u+(%ore&2

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    EST&DIO DEL !ROCESO DE DESARROLLO DE N&EVOS !ROD&CTOS

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    $o#&u+(%ore& +et, *o& $o#$e0to& &e 0ue%e# 0re&e#tr e# 4or+ &(+0*e2ANALISIS DEL NEGOCIO$

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    • Ser u# &(g#o %e gr#t3 $*(%% 0r e* 0ro%u$to2• Dr 0re&t(g(o &er(e%% * e+0re& 48r($#te2• Au% Bue &e 1e#% e* 0ro%u$to +e%(#te * 0ro+o$()#2• Po&($(o#r #ue&tro 0ro%u$to e# * +e#te %e* $o#&u+(%or2

    Caacte7sticas de la macaDe8e:

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    Clasifcación de la maca

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    Valo de la maca

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    Im-otancia de la maca

    • Pr e* $o#&u+(%or

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    ! +r$& e& u# +e%(o 47$(* 0r Bue e* $o+0r%or (%e#t('Bue #ue&tro 0ro%u$too &er1($(o Bue reBu(ereQ *& u#(%%e& (#%(1(%u*e& %e #ue&tro 0ro%u$to %e +r$+#t(e#e# u# e&t8(*(%% e# * $*(%% e# * Bue 0ue%e# $o#'r *o& $o+0r%ore&2

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    O/6eti+os de la *eencia de maca

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    Venta6as , des+enta6as de la *eencia de macaVenta6as:

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    Po&ter(or * re1(&()# %e *o& 4$tore& (#ter#o eter#o& %e* #ego$(o, %e'#(r Bue *e&trteg( %e 0re$(o& 1*or %(4ere#$(* %e WJoer3 !u# &er3 WA*to 1*or 0er$(8(%o,+o%er%o 1*or re* er 0r(+or%(* 1er('$r 86o u# +o%e*o %e $o&to& * 1(8(*(%% %e**e1r $8o e&t e&trteg( %e'#(r 0r $% u#o %e *o& 0ro%u$to& e* 0re$(o +7&%e$u%o2

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    T0cticas de -eciosU# 1e- %eter+(#%o e* 0re$(o &e 0ue%e# %e'#(r *& t7$t($& %e 0re$(o&2 ! t7$t($0rt($u*r ut(*(-r %e0e#%er7 %e * $*&e %e &er1($(o (+0*3$(to, e* +er$%o o86et(1o *&$o#%($(o#e& ge#er*e& Bue e# e&e +o+e#to 0re%o+(## e# e* +er$%o2

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