Modelos de negocio tecnológicos

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¿Cuál es tu modelo de negocio? Introducción Calle Sant Sebastià, 69 - 07701 Maó, Illes Balears - 971 35 70 21 - -
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Nuestra presentación en la 2a edición del encuentro de Betabeers de programadores en #menorca. Hablando sobre modelos de negocio en el sector tecnológico.

Transcript of Modelos de negocio tecnológicos

  • 1. Cul es tumodelo denegocio?IntroduccinCalle Sant Sebasti, 69 - 07701 Ma, Illes Balears - 971 35 70 21 - -

2. BusinessmodelsCalle Sant Sebasti, 69 - 07701 Ma, Illes Balears - 971 35 70 21 - - 3. Modelo de negocio Cmo generas ingresos de forma sostenible Cmo te posicionas en la cadena de valor aadido Cmo sirves (propuesta de valor) a tus clientes Cmo desarrollas tu estrategia de negocio y la poner en prcticaCul es tu modelo de negocio? Diciembre 2012 4. Cadena de valor (Porter)Cul es tu modelo de negocio? Diciembre 2012 5. Cul es tu modelo de negocio? Diciembre 2012 6. 2 ejemplos:Cul es tu modelo de negocio? Diciembre 2012 7. Una reflexin Innovar en modelos de negocio aporta ventajas competitivas muy provechosas Suelen ser innovaciones disruptivas, que cambian el status quo del mercado Los modelos de negocio son cada vez ms sofisticados e internet ha venido a complicarlo algo msCul es tu modelo de negocio? Diciembre 2012 8. Y en lasTICs?Calle Sant Sebasti, 69 - 07701 Ma, Illes Balears - 971 35 70 21 - - 9. Brockerage models Brokers are market-makers: they bring buyers and sellers together and facilitate transactions. Brokers play a frequent role in business-to-business (B2B), business-to-consumer (B2C), or consumer-to-consumer (C2C) markets. Usually a broker charges a fee or commission for each transaction it enables. The formula for fees can vary.Fuente: es tu modelo de negocio? Diciembre 2012 10. Advertising models The web advertising model is an extension of the traditional media broadcast model. The broadcaster, in this case, a web site, provides content (usually, but not necessarily, for free) and services (like email, IM, blogs) mixed with advertising messages in the form of banner ads. The banner ads may be the major or sole source of revenue for the broadcaster. The broadcaster may be a content creator or a distributor of content created elsewhere. The advertising model works best when the volume of viewer traffic is large or highly specialized.Fuente: es tu modelo de negocio? Diciembre 2012 11. Infomediary models Data about consumers and their consumption habits are valuable, especially when that information is carefully analyzed and used to target marketing campaigns. Independently collected data about producers and their products are useful to consumers when considering a purchase. Some firms function as infomediaries (information intermediaries) assisting buyers and/or sellers understand a given market.Fuente: es tu modelo de negocio? Diciembre 2012 12. Merchant models Wholesalers and retailers of goods and services. Sales may be made based on list prices or through auction.Fuente: es tu modelo de negocio? Diciembre 2012 13. Manufacturer (direct)models The manufacturer or "direct model", it is predicated on the power of the web to allow a manufacturer (i.e., a company that creates a product or service) to reach buyers directly and thereby compress the distribution channel. The manufacturer model can be based on efficiency, improved customer service, and a better understanding of customer preferences.Fuente: es tu modelo de negocio? Diciembre 2012 14. Affiliate modelsIn contrast to the generalized portal, which seeks to drive a high volume oftraffic to one site, the affiliate model, provides purchase opportunitieswherever people may be surfing. It does this by offering financial incentives(in the form of a percentage of revenue) to affiliated partner sites. Theaffiliates provide purchase-point click-through to the merchant. It is a pay-for-performance model -- if an affiliate does not generate sales, it represents nocost to the merchant. The affiliate model is inherently well-suited to the web,which explains its popularity. Variations include: Banner Exchange -- trades banner placement among a network ofaffiliated sites. Pay-per-click -- site that pays affiliates for a user click-through. Revenue Sharing -- offers a percent-of-sale commission based on a userclick-through in which the user subsequently purchases a product.Fuente: es tu modelo de negocio? Diciembre 2012 15. Community models The viability of the community model is based on user loyalty. Users have a high investment in both time and emotion. Revenue can be based on the sale of ancillary products and services or voluntary contributions; or revenue may be tied to contextual advertising and subscriptions for premium services. The Internet is inherently suited to community business models and today this is one of the more fertile areas of development, as seen in rise of social networking.Fuente: es tu modelo de negocio? Diciembre 2012 16. Subscription models Users are charged a periodic -- daily, monthly or annual -- fee to subscribe to a service. It is not uncommon for sites to combine free content with "premium" (i.e., subscriber- or member-only) content. Subscription fees are incurred irrespective of actual usage rates. Subscription and advertising models are frequently combined.Fuente: es tu modelo de negocio? Diciembre 2012 17. Utility models The utility or "on-demand" model is based on metering usage, or a "pay as you go" approach. Unlike subscriber services, metered services are based on actual usage rates. Traditionally, metering has been used for essential services (e.g., electricity water, long-distance telephone services). Internet service providers (ISPs) in some parts of the world operate as utilities, charging customers for connection minutes, as opposed to the subscriber model common in the U.S. Metered Usage -- measures and bills users based on actual usage of aSubscriptions -- allows subscribers to purchase access to content inmetered portions (e.g., numbers of pages viewed).Fuente: es tu modelo de negocio? Diciembre 2012 18. Cmomodelar minegocio?Calle Sant Sebasti, 69 - 07701 Ma, Illes Balears - 971 35 70 21 - - 19. Business model CANVASFuente: es tu modelo de negocio? Diciembre 2012 20. Business model TOOLKITQuirky es un interesante proyecto que funciona de la siguiente manera: Cualquiera puede enviar una propuesta de producto a Quirky a cambio del pago de unatasa (antes eran 99$, ahora son 10$) La comunidad de Quirky mediante algo similar a un proceso de co-diseo ayuda a mejorarel concepto, y los productos que ms votos reciban pasan a la siguiente fase El prototipo del producto se pone a la venta en la web de Quirky, y si se alcanzansuficientes reservas (pre-ventas) el producto se produce realmente Una vez se cierran las ventas, el comprador recibe su producto a cambio del pago, losmiembros de la comunidad que ayudaron reciben un 30% de las ventas (en funcin de sucontribucin) y el otro 30% va a la persona que inicialmente cre el conceptoFuente: es tu modelo de negocio? Diciembre 2012 21. Business model TOOLKITFuente: es tu modelo de negocio? Diciembre 2012 22. Muchas graciasJoan R. Snchez TuomalaSocio ConsultorPROQUAMECmo contactar conmigo?C/ Sant Sebasti, 6907710 Ma Islas Balearestelfono: +34 971 35 70 21mbil: +34 630 25 88 76email: [email protected]: y trabajo en equipo Noviembre 2012