Amanda Matelonek

Executive Summary

Recognized brandGood standingIncrease innovation and communicationWatch out for competitors Legal team standings

Team Members

Technical support / Mechanics Announcements / release Gamers TeamPiracy/ Legal teamMiscellaneous (invincibility stars)

Questions about Nintendo

Nintendo Life

My Nintendo News

IGN

Keywords about Nintendo

Questions about NintendoNintendo Life

Questions about NintendoMy Nintendo News

Questions about NintendoIGN

Questions about Nintendo

Questions about Nintendo

What are our customers saying about us?

Questions about our products

Competitors 1.

2.

3.

Questions about competitors

Positive conversations around Nintendo

Positive conversations about competitors

Negative conversations around Nintendo

Negative conversations about competitors

Persona Profile Name: Kenneth Jones Age: 22 years old Location: Los Angeles, CA Profession: UCLA student Hobbies

Video games Hanging with friends Conventions

Product Needs Grew up playing video games and the Nintendo

console. Engages in tournaments online

Kain Productions

https://www.flickr.com/photos/kainproductions/3670715647/in/photolist-Cn17u-6Td116-6Th1vQ-6Th1w1-6TcZZ8-6Th1vu-fbRVG-4vvL72-bj42L8-4vzSdU-4vvNdB-4vzR8U-8BM9on-8BM9sH-8BQeAN-SDErT-8BQeBu-8BQeCU-8BQeC7-8BQeFj-8BQeDE-6ArvBb-xzjQP-6AnuRT-6AruZ5-6ArJjA-6Anj3B-6Ankdk-6ArMV1-6ArDLJ-6AnnSP-6Arqd1-6ArNZf-6AnufF-6ArMtG-6Anoyc-6ArrVG-6ArxMo-6AnCRH-6Anp6K-6ArA6N-6AnAG8-6Anqje-6Anhx6-6AnhVx-6AnBgc-6Anwf8-6AnsjM-6ArFd9-6Anz24https://www.flickr.com/photos/kainproductions/3670715647/in/photolist-Cn17u-6Td116-6Th1vQ-6Th1w1-6TcZZ8-6Th1vu-fbRVG-4vvL72-bj42L8-4vzSdU-4vvNdB-4vzR8U-8BM9on-8BM9sH-8BQeAN-SDErT-8BQeBu-8BQeCU-8BQeC7-8BQeFj-8BQeDE-6ArvBb-xzjQP-6AnuRT-6AruZ5-6ArJjA-6Anj3B-6Ankdk-6ArMV1-6ArDLJ-6AnnSP-6Arqd1-6ArNZf-6AnufF-6ArMtG-6Anoyc-6ArrVG-6ArxMo-6AnCRH-6Anp6K-6ArA6N-6AnAG8-6Anqje-6Anhx6-6AnhVx-6AnBgc-6Anwf8-6AnsjM-6ArFd9-6Anz24https://www.flickr.com/photos/kainproductions/3670715647/in/photolist-Cn17u-6Td116-6Th1vQ-6Th1w1-6TcZZ8-6Th1vu-fbRVG-4vvL72-bj42L8-4vzSdU-4vvNdB-4vzR8U-8BM9on-8BM9sH-8BQeAN-SDErT-8BQeBu-8BQeCU-8BQeC7-8BQeFj-8BQeDE-6ArvBb-xzjQP-6AnuRT-6AruZ5-6ArJjA-6Anj3B-6Ankdk-6ArMV1-6ArDLJ-6AnnSP-6Arqd1-6ArNZf-6AnufF-6ArMtG-6Anoyc-6ArrVG-6ArxMo-6AnCRH-6Anp6K-6ArA6N-6AnAG8-6Anqje-6Anhx6-6AnhVx-6AnBgc-6Anwf8-6AnsjM-6ArFd9-6Anz24

SWOT Analysis

Strengths Strong brand recognition Multiple consoles and games Patented games and genres

Weakness Multiple audiences with limited amount of time Limited Budget Nintendo is not producing new genres

SWOT Analysis

Opportunities Patenting games for apps New ideas for conventions and innovation New games, new markets

Threats Illegal downloads Viruses Growing competitors and indie projects

Recommendations

Keep engaging with customers Issue convention dates Creativity is not limited Approach multiple audiences Report issue of Gamersgate Report issue of downloading

Sources & Methods Transparency

September 17, 2014 - December 1,2014

Twitter ( IGN, My Nintendo News, Nintendo Life ) Blogs, Twingly, Nintendo Forum

Nintendo, MyNintendoNews, Nintendo Life Nintendo :( , Nintendo :)

Sysomos, Twitter Search, Hootsuite, Viz Sentiment, Google Search, Wordle, Twingly

English only

English only

Manual Sampling: 3- pt scale. Positive, Negative and Neutral