Nintendo Amanda Matelonek

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Amanda Matelonek

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Transcript of Nintendo Amanda Matelonek

  • Amanda Matelonek

  • Executive Summary

    Recognized brandGood standingIncrease innovation and communicationWatch out for competitors Legal team standings

  • Team Members

    Technical support / Mechanics Announcements / release Gamers TeamPiracy/ Legal teamMiscellaneous (invincibility stars)

  • Questions about Nintendo

    Nintendo Life

    My Nintendo News


  • Keywords about Nintendo

  • Questions about NintendoNintendo Life

  • Questions about NintendoMy Nintendo News

  • Questions about NintendoIGN

  • Questions about Nintendo

  • Questions about Nintendo

  • What are our customers saying about us?

  • Questions about our products

  • Competitors 1.



  • Questions about competitors

  • Positive conversations around Nintendo

  • Positive conversations about competitors

  • Negative conversations around Nintendo

  • Negative conversations about competitors

  • Persona Profile Name: Kenneth Jones Age: 22 years old Location: Los Angeles, CA Profession: UCLA student Hobbies

    Video games Hanging with friends Conventions

    Product Needs Grew up playing video games and the Nintendo

    console. Engages in tournaments online

    Kain Productions

  • SWOT Analysis

    Strengths Strong brand recognition Multiple consoles and games Patented games and genres

    Weakness Multiple audiences with limited amount of time Limited Budget Nintendo is not producing new genres

  • SWOT Analysis

    Opportunities Patenting games for apps New ideas for conventions and innovation New games, new markets

    Threats Illegal downloads Viruses Growing competitors and indie projects

  • Recommendations

    Keep engaging with customers Issue convention dates Creativity is not limited Approach multiple audiences Report issue of Gamersgate Report issue of downloading

  • Sources & Methods Transparency

    September 17, 2014 - December 1,2014

    Twitter ( IGN, My Nintendo News, Nintendo Life ) Blogs, Twingly, Nintendo Forum

    Nintendo, MyNintendoNews, Nintendo Life Nintendo :( , Nintendo :)

    Sysomos, Twitter Search, Hootsuite, Viz Sentiment, Google Search, Wordle, Twingly

    English only

    English only

    Manual Sampling: 3- pt scale. Positive, Negative and Neutral