NON VEG. PICKLES

Group members :

Ayush, Avvab, Lokesh, Manish, Manmeet, Prabhat, Rajat, Ronit & Zeeshan

Introduction

• A pickle is specialties of India and assumes important position in the Indian Cuisine. • Pickles enhances the tastes of the meal and increases the satisfaction after every meal. • Non veg. pickles are prepared from chicken, muton and sea foods and they supplement the food with vitamins and minerals.

• They are generally spicy but some are sweet also. They are table enriches.

Pickles are perfect partner for a well made meal and a 'perker-upper' for a not so perfect

one !!

Our Mission

To serve a product of choice To provide our customers with quality

products made with the best ingredients that meets market demands.

We a re committed to continuously improve

and believe largely in customer satisfaction.

Pros & Cons of Non Veg Pickles :

Pros : More Nutritious and healthy Much more tastier in comparisson to Veg Pickle.

Cons: Lesser durablity i.e need to consume in a mean time More expensive and lesser avlaiblity.

Varients Of Non Veg Pickels

Chicken Pickle Prawn Pickle Fish Pickle Mutton Pickle

Location

Present location we surveyed in the gurgaon and sub urban areas are :

oKapaseda extension

oSohana Road

oPalam Vihar

oSector 17

oSectror 71

oSecor 72

oSector 21 oSector 22

oSector 23

oSector 52

oSector 57

oSector 39

Present Market Share

22

4.5

59

14.5

Veg PickleNon Veg PickleMix fruit PickleChutneys

37

13

46

4

Hotels/Rest.StudentsFamiliesStreet Vendors

Our Plan

We will boost existing dull sale of Non Veg Pickles and will make it common.

Will gona do publicity of the product and increase its current avlaiblity in the market.

We will also give free samples and other offers to promote our product.

We will also sell our product through chanel of dect distribution to Vendors, Retailors and Customers.

Market Research These products have very good market potential as

they are consumed in most of the households, restaurants, other eateries, clubs, hostels etc.

They are sold through many outlets like grocery shops, departmental stores etc.

The average consumption of pickles is around 2 kg’s. per family per year.

Sales are less due to unavlaiblity of Non Veg Pickles.

Strength –Naturals pickles are homemade.

The cost of our product is also lower as compared to other pickles. 

Weakness –

This product is new introduced in market. As a result it has to compete with other old and well known products which consumers have been using.

SWOT Analysis

Opportunities –

There are good opportunities of profits as consumers would like to buy a lower priced product.

This product will be demanded  in retail shops & super markets as a result.

There are opportunities of expansion of the firm too with production at a larger scale.

Threats –The threats would be the other famous & demanded pickles brand that already exists in the market.

People are used to the taste of their product. 

Target Audience Housewives Chefs and cooks Restaurants Canteen Wholesalers Retailers Fast food stalls Shops

Competitors

Our competitors are all the

leading brands like: Mother recipe Nilons Priya pickles

NATURAL PICKLES

Customer Survey

THANK YOU