OLAP Presentation 2001

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    OLAP TOOLSOLAP TOOLS

    Alex Barfield

    Jechand Chennupati

    John OToole

    Shantea Stanford

    Marc Tardif

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    AgendaAgenda

    OLAP Overview

    OLAP Concerns & ProClarity Background

    How ProClarity Works How to Use ProClarity

    Hands-on Exercise

    Decomposition Tree Demo

    Example Query

    Quiz!!!

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    The FASMI TestThe FASMI Test

    FastSystem delivers responses to users withinroughly 5 seconds

    Analysis System copes with relevant business

    logic and statistical analysis, yet is simple enoughfor target user

    SharedSystem handles multiple updates in asecure and timely manner

    Multidimensional

    A conceptual view of the dataalong several dimensions

    Information All data and derived informationneeded, capacity measured by how much inputdata can be handled

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    More OLAP FeaturesMore OLAP Features Cubes - Typically, cubes of data are examined

    along X, Y, and Z axes

    Dicing- Data diced in a range specified for eachdimension

    Drill-down/Roll-up - Data can be disaggregated(drill-down) or aggregated (roll-up) along a

    dimension Slicing- Data can be rotated to produce different

    views or slices of a cube for analysis

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    OLAP ApplicationsOLAP Applications Marketing/SalesAnalysis Consumer goods,

    retailers, financial services

    ClickstreamAnalysis e-commerce sites inconstant redesign based on analysis

    FinancialReporting/Consolidation Accounts,org. structure, time, actual/budget/forecast,business line/product line = 5 or 6 dimensions

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    OLAP MarketOLAP Market

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    OLAP Market NichesOLAP Market Niches

    Application OLAPComplete applications or

    toolkits from which complex applications can be

    built, integration and high functionality,

    complexity and high cost per user

    MOLAPUnbundled, high performance

    multidimensional or hybrid databases, multi-userupdating, applications handled are smaller than

    ROLAP

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    OLAP Market NichesOLAP Market Niches

    DOLAPClient-based OLAP products, easy to

    deploy and low cost per seat, limited functionality

    and capacity

    ROLAPData and metadata in a RDBMS, none

    stored in external files, large data volumes,

    complex and expensive, slow query performance,smallest OLAP niche by far

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    PricingPricing

    Hyperions Essbase - $25,000, includes 10licenses

    Microsofts SQL Server - $5,000 (StandardEdition) and $20,000 (Enterprise Edition)

    Cognos - ~$1,200 per seat

    ProClarity - $495 per seat + 20% maintenance fee

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    OLAP CompetitorsOLAP Competitors

    2000 1999 1998

    Vendor Rank Share Rank Share Rank Share

    Hyperion 1 22.3% 1 23.0% 1 28.7%

    Cognos 2 12.6% 3 11.1% 3 9.6%

    Microsoft 3 11.7% 5 7.6% - -

    Oracle 4 10.1% 2 11.4% 2 17.0%

    MicroStrategy 5 9.2% 4 7.9% 4 6.5%

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    OLAP CompetitorsOLAP Competitors

    2000 1999 1998

    Vendor Rank Share Rank Share Rank Share

    Bus. Objects 6 6.2% 6 5.3% 6 4.4%

    Applix 7 3.0% 8 3.1% 10 2.5%

    IBM 8 2.6% 9 3.0% 13 1.9%

    Comshare 9 2.5% 7 3.2% 5 4.8%

    PwC/Cartesis 10 2.3% 11 2.5% 12 2.1%

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    OLAP CompetitorsOLAP Competitors

    2000 1999 1998

    Vendor Rank Share Rank Share Rank Share

    SAS Institute 11 1.6% 12 2.2% 8 3.6%

    Brio Tech. 12 1.5% 14 1.5% 15 1.1%

    Seagate Soft. 13 1.4% 13 1.7% 7 2.9%

    Adaytum 14 1.1% 17 1.0% 17 0.8%

    CA 15 0.9% 10 2.8% 9 2.9%

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    OLAP ConcernsOLAP Concerns

    CompanyPolitics - Much more troubling than

    product issues

    Environmental Failure to agree on (and stick

    to the agreed) requirements

    Quality Poor data quality and unavailable data

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    OLAP ConcernsOLAP Concerns Slow QueryPerformance Most commonly

    reported product-related problem

    Reliability Relatively few sites report problems,but the more expensive products had the mostreported problems

    Results Higher priced products did notnecessarily achieve better results than lower-priced options

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    The Microsoft EffectThe Microsoft Effect BundlingMS-OLAP bundled with its low-priced

    SQL Server

    CostMS product is low cost yet scalable, builds

    cubes quickly with good query response time

    MarketingOLAP software should proliferate

    due to Microsofts marketing network

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    Increased OLAP UsageIncreased OLAP Usage CommodityPosition MS-OLAP will likely

    transition OLAP software into a commodity

    Choice Many will choose MS-OLAP on price,

    ease of use, and availability

    New users These will represent the OLAP

    move from specialist boutique to a mass market

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    ProClarityProClarity Accessible Founded in 1995 to make OLAP

    accessible to broader business market

    ExperiencedConsulting, traning, and market-development staff (US & Europe)

    Legitimate Over250 corporate customers, 30independent software vendor partners, and closelylinked with Microsoft

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    ProClarity/MS PartnershipProClarity/MS Partnership Familiarity ProClarity provides analysis tools in

    the context of MS Office 2000, Outlook Digital

    Dashboard, IE LiveReportingWith familiar MS &

    ProClarity products, decision-makers can query

    their data to do live reporting

    Corporate Goal Give decision-makers a clear

    understanding of the drivers of their organizations

    performance