Organiztion Study
-
Upload
anish-vijayakumar -
Category
Documents
-
view
219 -
download
0
Transcript of Organiztion Study
8/3/2019 Organiztion Study
http://slidepdf.com/reader/full/organiztion-study 1/54
INTRODUCTION
This organization study was conducted at Harrisons
Malayalam.Ltd to acquire knowledge about the organization
structure as well as functions of the firm as a part of the curriculum
for the MBA programme.
Organization study provides help to study organization as a
whole and the various functions carry out in the organization. The
project work provided an opportunity to practice what we learnt inthe classroom. The study provides opportunity to gain knowledge
about the industry.
The study helps to understand how a company purchase
department tries to improve their business and helps to understand
how the company controls the material. The study helps to give the
awareness about the proper classification and defections of
materials. To check the material should be purchased at the rest of
time.
1. This work enriched to the researcher to know the various
department of Harrisons Malayalam.Ltd and their functions.
2. To improve the primary and secondary facilities provided by
Harrisons Malayalam . Ltd.
3. To evaluate, whether the materials are properly managed by
the company.
1
8/3/2019 Organiztion Study
http://slidepdf.com/reader/full/organiztion-study 2/54
4. It helps to analyze and study of the various materials which is
being used in the company
HISTORY OF THE COMPANY
The first of Their Tea Plantations was established nearly 200
years ago as Tea was first planted on the slopes of the
mountains that form the backbone of South India. (The
Western Ghats). Over the next 100 years. Tea Plantations
became a major activity transforming the landscape of these
mountains, turning them into the manicured tea gardens we
see today and providing employment and subsequently a
reasonable standard of living, to the local population. In theearly 1900's these estates saw consolidation and in 1907
Harrisons & Crosfield, which was set up as Tea Traders in
1857 in Liverpool, bought and established Malayalam
Plantations Ltd. As Owners and Managing Agents of
Malayalam Plantations, Harrisons & Crosfield further
consolidated their land holdings, including plantations in
Rubber, to produce the highest quality of both Tea and
Rubber in this part of the World. About 15 years ago,
changing priorities of Harrisons & Crosfield saw the RPG
Group, one of the largest business houses in India, take
control of this Company. Harrisons & Crosfield in India and
Malayalam Plantations were merged to establish Harrisons
Malayalam Ltd
5. Today, Harrisons Malayalam Ltd., as the largest Plantation
Company in South India, leads the industry in scientific and
modern agriculture and manufacture. The Company also preserves its proud heritage of looking after its employees
and evolving them with modern HR practices.
6. Co-existing with Nature, plantations in South India have a
proud ecological history in harmony with nature. Our lands
2
8/3/2019 Organiztion Study
http://slidepdf.com/reader/full/organiztion-study 3/54
borders virgin tropical forest and, as such, we operate with a
little "helping hand" from wild life. It is not uncommon for
elephants to ramble in our rubber plantations or dig up tea
bushes. The old bungalows while able to protect the
occupiers from such ventures do regularly have pantherslooking for a pet dog meal!
BOARD OF DIRECTORS
An integrated agriculture operation giant Harrisons
Malayalam Limited is India's largest producer of rubber, South
India's largest cultivator of Tea and perhaps the largest farmer of
Pineapple in the region. It is also a major processor of other
agricultural produce from neighboring farmlands.
The company also produces smaller quantities of a variety of other
exotic horticultural crops like Areca nut, Banana, Cardamom,
Cocoa, Coffee, Coconut, Pepper and Vanilla as well as limited
quantities of Organic tea and Spices.
The Management team of Harrisons Malayalam.Ltd include
the following persons,
Board of Directors
• Sanjiv Goenka : Chairman• Haigreve Khaitan : Director • P.K. Chowdhary : Director • Golam Momen : Director • Umang Kanoria : Director • Ajith Singh Chouhan : Director • Pankaj Kapoor : Managing Director
Management
• Pankaj Kapoor :Managing Director
3
8/3/2019 Organiztion Study
http://slidepdf.com/reader/full/organiztion-study 4/54
• K. N. Mathew : Vice President - Finance• V. Balaraman : Vice President-Commercial• C.Vinayaraghavan :Vice President-Rubber • Baburaj Nair : General Manager - Human Resource• V.Venugopal : General Manager -Legal• P.N. Ravunni :General Manager – Tea• George Sebastian:DGM- Engineering & Projects• As far as each valley is concerned there will be one group
manager and all other executives will come under the
group manager
Company Profile
Harrisons Malayalam Limited (HML) is the most successful
integrated agricultural operation in South India. One of the oldest -
with a history that goes back over hundred and fifty years - it has
been a pioneer in corporate farming and has, over this period,
established and run plantations for Tea, Rubber, Cocoa, Coffee and
a wide variety of Spices.
Today the company cultivates about 14,000 ha and processes
produce from other farmlands in its neighborhood. Rubber, Teaand Pineapple, respectively on 7,400 ha, 6,000 ha and 1000 ha of
own farmland give the company its primary products
With a production of about 9,000 tonnes of Rubber, 20,000 tonnes
of tea and 25,000 tonnes of Pineapple, HML is South India's
largest agriculture operation.
The company also produces smaller quantities of a variety of other
exotic horticultural crops like Areca nut, Banana, Cardamom,
Cocoa, Coffee, Coconut, Pepper and Vanilla as well as limited
quantities of Organic tea and spices.
Our operations are spread over 20 Estates, 8 rubber factories and
12 tea factories along with a number of blending and processing4
8/3/2019 Organiztion Study
http://slidepdf.com/reader/full/organiztion-study 5/54
units in the three southern states of Kerala, Karnataka and Tamil
Nadu.
The company also operates a full-fledged tissue culture
laboratory for its own use as well as for production and sale of bothcrop and exotic ornamental plants.
The product range includes both CTC and Orthodox Tea, Rubber
in concentrated rubber latex, crepe, block and sheet rubber forms.
Fresh Pineapple is the other large produce.
As a dominant player in tea exports from South India over its entire
history, a position that it maintains even today, the company is asource for quality teas for all the big names in the Tea industry in
Europe.
In the local market the company sells its own brands of tea. Our
brands - Harrison's Gold, Mountain Mist, Surya and Spencer's have
a significant market share in the states of Kerala, Tamil Nadu and
Karnataka.
Being the industry leader in natural rubber production, HML is
known for its high quality natural rubber in the local and export
markets.
Exotic horticulture being a labour intensive activity the company
has been a major employer of people. It today has a workforce of
about 15,000. Operating in rural India, the company has been
responsible for bringing economic activity to remote parts of this
region and providing basic amenities including healthcare to a population otherwise deprived of such support.
Over half of the workforce comprises of women. Equal status is
accorded to them and they earn the same salaries/wages as their
5
8/3/2019 Organiztion Study
http://slidepdf.com/reader/full/organiztion-study 6/54
male counterparts.
With a strong in-house back up of relevant services, which
include Shipping , Clearing & Forwarding and Engineering the
company is well placed to understand and fulfill the needs of thedemanding world market and is well positioned to cater to it.
Over its history, the company has built many of the tea factories
and commercial premises and bridges in the region. The activity is
continued today - the company's Engineering Division takes up
independent civil and electrical projects.
The company is part of RPG Enterprises one of the largest andwell-respected industrial groups in India. The Group has a turnover
of around Rs.73 Billion and interests in tyres, cables, power
transmission, telecommunications, pharmaceuticals, specialty
chemicals, retail and consumer marketing, hotel and tourism,
entertainment and agri-business.
Listed on the National, Bombay and Cochin stock exchanges,
HML has a paid up capital of Rs.184.50 million and a shareholder
base of around 33,000.
VISION
Each organization should have vision. It is the dream or future
aspiration of the organization. Vision is a powerful motivator for
action. Vision is a forward looking view of what an organization
whishes to become. As far as Harrisons Malayalam .ltd is
concerned their vision include the following,
• To be a world class agri-based profitable business company
6
8/3/2019 Organiztion Study
http://slidepdf.com/reader/full/organiztion-study 7/54
• To make HML an exciting place to work
MISSION
The mission of HML includes the following:
• Growth by more than 40% every year for the next three
year
• PBT to grow by 50% every year
•
At least 40% of the business and 50% of the profits to be outside plantation crops agricultural operation
• To be among the top 10 companies to work for ranking
nationally.
GOALS OF THE COMPANY
Goals or objectives are important in every area where performance
and results directly affect the survival and prosperity of business.
Harrisons Malayalam. Ltd is true professionals in the field of
agricultural industry with well organized infrastructure. Within
short period of operation we have carved a niche for itself in the
infrastructure industry by sheer innovation, supreme quality
standards and ongoing technological up gradation.
7
8/3/2019 Organiztion Study
http://slidepdf.com/reader/full/organiztion-study 8/54
The important objectives or goals of HML are as follows;
I. Customer sovereignty
II. People orientation
III. Innovation & entrepreneurship
IV. Transparency and integrity
V. Anticipation ,speed and flexibility
VI. Passion for superior performance
NATURE OF PRODUCTS & SERVICES
Harrisons Malayalam Limited operates its various businesses
through independent divisions. The company has leveraged skills
developed in one sphere of activity to complement the
requirements of another. Over a period of time we have developed
competence in all these areas. The various divisions are
• Tea
• Rubber
• Spices and Horticulture crops
• Tissue Culture
• Engineering and Services
• Marketing of Branded Consumer Products
• Trading & Exports
• Clearing & Shipping
PRODUCTION UNITS & PRODUCT LINE
• RUBBER UNITS
8
8/3/2019 Organiztion Study
http://slidepdf.com/reader/full/organiztion-study 9/54
PALAPILLY- THRISSUR
MOOPLY - THRISSUR
KUNDAI -THRISSUR
KALIYAR - IDUKKI
MUNDAKAYAM – KOTTAYAM
LAHAI - PATHANAMTHITTA
KUMBAZHA -PATHANAMTHITTA
KONEY - PATHANAMTHITTA
VENTURE -KOLLAM
NAGAMALLEY - KOLLAM
ISFIELD - KOLLAM
• TEA UNITS
ANCHOOR - WAYANAD
CHOUNDALE – WAYANAD
SENTIND ROCK – WAYANAD
ARRAPATIA - WAYANAD
TOURAMALLA -WAYANAD
MAYFIELDS - NILGIRIS
WENWORTH - NILGIRIS
HOCKHORT - IDUKKI
UPPER SURRINELLE - IDUKKI
MOONGILER - IDUKI
PUTTUMALAYAR - IDUKKI
PRODUCT LINE
• RUBBER PRODUCTS
9
8/3/2019 Organiztion Study
http://slidepdf.com/reader/full/organiztion-study 10/54
LATEX
SOLECREPE
RUBBER SHEET
ISNR FORMS
• TEA PRODUCTS
HARRISONS TOURAMULLA
HARRISON HOCK HANT
HARRISON SORRIANALLE
SURYA TEA
HARRISON MALAYALAM GOLD TEA
MOUNTAIN MIST
HARRISONS GOLD LEAF
HARRISONS & CRISFIELD
• OTHER PRODUCTS
PINEAPPLE
CARDAMOM
MALABAR PEPPER
CLOVES
COCOA
VANILLA
COCONUT&BANANA ETC…
CAPITAL OF THE COMPANY
10
8/3/2019 Organiztion Study
http://slidepdf.com/reader/full/organiztion-study 11/54
The Company's Share Capital Base is Rs.18,45,54,050 divided into
18455405 equity shares of Rs.10/- each fully paid up out of which
9063113 shares of the company, constituting 49.11% of the issued
and subscribed share capital, is in dematerialized form as on
30.09.2005.
The shares are available for trading under both the Depository
Systems in India - NSDL and CDSL. The International Securities
Identification Number (ISIN) allotted to the Company's share
under the Depository System is INE 544A01019.
The Company's shares are listed at Mumbai Stock Exchange,
National Stock Exchange and Cochin Stock Exchange.
Stock Code
Mumbai Stock Exchange: 500467
National Stock Exchange: HARRMALAYA
Cochin Stock Exchange: HML
Share transfer process
All valid transfer requests are processed and approved by the Share
Transfer Committee which meets once in a fortnight and the sharecertificates after transfer are returned to the transferees within 30
days from the date of receipt.
Requests for dematerialisations/rematerialisation of shares are
processed and confirmed to the respective Depository within 15
days from the date of receipt of the document.
OBJECTIVES OR POLICIES OF THE COMPANY
11
8/3/2019 Organiztion Study
http://slidepdf.com/reader/full/organiztion-study 12/54
1. HR Policy
• Company’s vision is to be recognized as a preferred
employer with over 17000 employees across Kerala.
They believe that they should always comply with the
relevant legislation aimed at protecting people at work
• HML aims at the creation of an environment in which
all people are valued and can be successful at work as a
result of our genuinely valuing differences in all people.The company also recognizes that they are an important
employer in many local communities and we offer
competitive pay and benefit packages reflecting local
market conditions. Our leaders, managers and
supervisors are critical in ensuring our employees
welfare and we invest heavily in their training and
development.
2. Quality policy
• HML will produce agri-products to satisfy needs of quality
,consistency and standards for both Indian and
international customers
• Company’s systems will ensure that high quality right
from the stage of raw material, production while caring for
safety of our environment, people and ecology.
12
8/3/2019 Organiztion Study
http://slidepdf.com/reader/full/organiztion-study 13/54
3.Safety policy
It is the policy of HML to
• Maintain a safe and clean work place
• Providing training in safe job performance
• Ensure that unsafe situations are recognized reporter
and corrected promptly
• Comply with applicable safety laws and regulations
HML is committed to the safety and well being of their
employees and customers. Protecting human life from
harm and property from loss is the key responsibility of
every employee. They must always think before and
during every task.
4.Food safety policy
HML endeavors to:
• Enhance customer satisfaction and customer confidence
with company’s products and processes by
incorporating both statutory regulatory requirements
and latest standards in food safety management.
• Ensure commitment to communicate, implement and
maintain food safety and policy at all levels.
• Review to achieve continual improvement by setting
measurable objectives
5.Social responsibility policy
13
8/3/2019 Organiztion Study
http://slidepdf.com/reader/full/organiztion-study 14/54
HML is committed to uphold the dignity of labour to provide
a conducive environment to work with pride and lead a
comfortable life.
To achieve this they will’
• Comply with all national and regional laws rules and
regulations
• Continually improve the system
• Document communicate and create awareness among
all members
• Be a model to others
• Our concern shall be common good of the workman
vis-à-vis impetus on unity ,integrity and fraternity
• Declare the policy for public awareness
6. Environmental policy
• Organization remain environmental friendly while
achieving our business goals and contribute to
sustainable development
Company trying to achieve this by,
• Minimizing the consumption of natural resources
through process improvements resulting in reducing
,reusing and recycling
14
8/3/2019 Organiztion Study
http://slidepdf.com/reader/full/organiztion-study 15/54
• Preventing pollution through reduced consumption,
improved process and use of environmental friendly
materials
• Continually improving the environmental process
• Complying with all relevant environmental legislation
and regulatory requirements
• Contributing to conservation of natural resources using
renewable sources of energy and water harvesting
• Contributing to social forestation in association with
local government bodies
• Creating environmental awareness among through
camps and projects with special emphasis on
educational institutions
CODE OF CONDUCT FOR BOARD MEMBERS ANDSENIOR MANAGEMENT
The adoption of this Code of Conduct (the Code) by the Board
stems from the fiduciary responsibility which the Board Members
15
8/3/2019 Organiztion Study
http://slidepdf.com/reader/full/organiztion-study 16/54
and the Senior Management have towards the stakeholders in the
Company. Therefore, Board Members and Senior Management act
as trustees in the interest of all stakeholders of the Company, by
balancing conflicting interest, if any, between stakeholders, for
optimal benefit. (In the observance of the Code, the Directors intheir capacity as Directors, per se, have a Directional role and the
Executive Directors and Senior Management Personnel have
executive responsibility.) The Code encompasses the following:
1. Ethical and Moral behaviour
• Business shall be conducted ethically and by not committing,
condoning or ratifying illegal or immoral acts.
• Standards of fair dealing and personal integrity will be
observed.
• An environment free from gender-specific harassment,
discrimination and exploitation will be maintained.
2. Conduct of Business
Conduct of the business will be consistent with the Core Values,
which are as under:-
• Customer Sovereignty
• People Orientation
• Innovation and Entrepreneurship
• Transparency and Integrity
• Anticipation, speed and flexibility
• Passion for superior performance
3. Safety, Health and Clean Environment
In all aspects of Company's operations, its employees, customers
and society, safe, healthy and clean environment shall be given
prime importance.
16
8/3/2019 Organiztion Study
http://slidepdf.com/reader/full/organiztion-study 17/54
4. Conflict of Interest
• Conflict Situations: Any relationship, influence, or activity
that may impair the ability to make objective and fair decisions is to be avoided.
• Disclosure of Interest: Any financial or other material
interest by oneself or through relatives / organization in any
contract with the company (including vendors and
customers), shall be disclosed at first opportunity.
• Competing with the Company: Acceptance of any position
of influence or of pecuniary interest in any other
organisation, whose business is in direct competition withthat of the Company, shall be avoided.
• Use of Company's Resources / assets / property: Assets of
the company are to be used solely for the benefit of the
company. Opportunities discovered through use of corporate
property, information or position shall not be exploited, for
own personal gain, unless the opportunity is disclosed fully in
writing to the Company.
AWARDS & ACHIEVEMENTS
HML has been the recipient of many accolades and awards for
both its products and for the welfare work in the rural hinterland
that it operates in.
At The Golden Leaf Indian Tea Award (TGLIA), organized by
the Tea Board of India in March 2007 at Kochi, HML won the
following awards for the best tea quality in the followingcategories
Wayanad Region
1. Orthodox Leaf - Mayfield Estate
17
8/3/2019 Organiztion Study
http://slidepdf.com/reader/full/organiztion-study 18/54
High Range Region
1. Orthodox Leaf - Lockhart Estate
Bought Leaf Sector
1. Orthodox Leaf - Terramia Factory
At The Golden Leaf Indian Tea Award (TGLIA), organized by the
Tea Board of India in February 2006 at DUBAI , HML won the
following awards for the best tea quality in the following
categories
Wayanad Region
1. Orthodox Whole Leaf - Arrapetta Estate
2. Orthodox Fannings - Wentworth Estate
Travancore Region
1. CTC Leaf - Moongalaar Estate
2. CTC Fannings - Moongalaar Estate
3. Orthodox Leaf - Pattumalay Estate
High Range Region
1. CTC Fannings - Surianalle Estate
At the inaugural Golden Leaf South Indian Tea Competition,
organized by the United Planters Association of South India in
September 2005, HML had pride of place when it won the largest
number of awards for the best tea quality in a wide range of categories. These were:-
High Range Region
1. CTC Leaf - Surianalle Tea Estate
18
8/3/2019 Organiztion Study
http://slidepdf.com/reader/full/organiztion-study 19/54
2. CTC Dust - Surianalle Tea Estate
Travancore Region
1. CTC Fannings - Moongalaar Tea Estate2. Orthodox Whole Leaf - Pattumalay Tea Estate
3. Orthodox Brokens - Pattumalay Tea Estate
Wayanad Region
1. Orthodox Dust - Arrapetta Tea Estate
2. Orthodox Whole Leaf -Wentworth Tea Estate
3. Orthodox Brokens - Wentworth Tea Estate
The Federation of Indian Chambers of Commerce (FICCI) has, in
recognition of efforts in the welfare of workers, given HML the
Award for Corporate Initiative in the field of Family Welfare in
1990-91, 1996-97 and 2000-01.
Trade unions present in HMLIn order to get all of the employees rights to be accomplished
following trade unions work in HML unit
• Rubber estate workers congress (CITU)• Rubber estate labour congress (INTUC)
• Rubber estate workers union (AITUC)
• Kerala state estate & plantation workers union (TUCI)
• Thrissur jilla estate masdor sangh (BMS)
• Thrissur district thottam thozhilali union (STU)
• Plantation employee union (CITU)
Market share
HML market share → 11%
Pie diagram showing market share
19
8/3/2019 Organiztion Study
http://slidepdf.com/reader/full/organiztion-study 20/54
59%
11%
9%
13%
8%
St.Mary's Latex
HML
KurianEbraham.Pvt.Ltd
RK Latex
Others
Company life cycle
20
8/3/2019 Organiztion Study
http://slidepdf.com/reader/full/organiztion-study 21/54
▪- Harrison Malayalam Limited
Life cycle is very important part of any organization. It indicates four stages
of the company. The stages are introduction, growth, maturity and decline. HML is in a
growth stage. Growth stage means the market acceptance stage. That is sales and profit
rise often at a rapid rate. So profit increased. The firm is in a growth stage, focus a trade
off between high market share and high current profit on the basis of sales and trend of
HML is in the growth stage.
Competitors of HML
• St.mary’s Latex
• Kurian Ebraham . Pvt. Ltd
• R K Latex
Future prospects and growth plans
21
8/3/2019 Organiztion Study
http://slidepdf.com/reader/full/organiztion-study 22/54
8/3/2019 Organiztion Study
http://slidepdf.com/reader/full/organiztion-study 23/54
Primary objectives of the study are to study the overall
functions of Harrisons Malayalam .Ltd. And also to know how
HML value their workers and customers.
Secondary objectives
• To understand the functions performed by various
departments in the company.
• To understand how effectively the company implementing
their plans.
• To study the performance of Harrisons Malayalam .Ltd
• To interact with the highly qualified Manager and study
their duties.
• To identify strength and weakness of the company.
•
To offer suggestions and recommendations based onfindings.
• To know the visions and missions of the company.
• To study the organization structure of the company and
reporting relationships existing in the organization.
NEED OF THE STUDY
23
8/3/2019 Organiztion Study
http://slidepdf.com/reader/full/organiztion-study 24/54
As I am a student from a rural area, I decided to do my internship
in a company which do its business mainly in the rural areas. HML
is such a company which provides a lot of assistance to rural
people in uplifting their life. But most of the people are not aware
of the same so I decided to torch up to their unawareness. So I
thought that by doing an organizational study in HML both myself
and others will come to know the major activities as well as the
role which HML conduct in our area.
SCOPE OF THE STUDY
• Each departments of Harrisons Malayalam Ltd24
8/3/2019 Organiztion Study
http://slidepdf.com/reader/full/organiztion-study 25/54
• Both permanent and temporary workers of the Harrisons
Malayalam Ltd
•
Local people who come within the boundaries of HMLmoooply valley estate
• Financial performance of Harrisons Malayalam Ltd
• Products of Harrisons Malayalam Ltd
REVIEW OF LITERATURE
Organizational studies encompass the study of organizations from
multiple viewpoints, methods, and levels of analysis. For instance,
25
8/3/2019 Organiztion Study
http://slidepdf.com/reader/full/organiztion-study 26/54
one textbook divides these multiple viewpoints into three
perspectives: modern, symbolic, and postmodern. Another
traditional distinction, present especially in American academia, is
between the study of "micro" organizational behavior — which
refers to individual and group dynamics in an organizationalsetting — and "macro" strategic management and organizational
theory which studies whole organizations and industries, how they
adapt, and the strategies, structures and contingencies that guide
them. To this distinction, some scholars have added an interest in
"meso" scale structures - power, culture, and the networks of
individuals and ie ronit units in organizations — and "field" level
analysis which study how whole populations of organizations
interact.Whenever people interact in organizations, many factors come into
play. Modern organizational studies attempt to understand and
model these factors. Like all modernist social sciences,
organizational studies seek to control, predict, and explain. There is
some controversy over the ethics of controlling workers' behavior,
as well as the manner in which workers are treated (see Taylor's
scientific management approach compared to the human relations
movement of the 1940s). As such, organizational behavior or OB(and its cousin, Industrial psychology) have at times been accused
of being the scientific tool of the powerful. Those accusations
notwithstanding, OB can play a major role in organizational
development, enhancing organizational performance, as well as
individual and group performance/satisfaction/commitment.
One of the main goals of organizational theorists is, according to
Simms (1994) "to revitalize organizational theory and develop a
better conceptualization of organizational life." An organizationaltheorist should carefully consider levels assumptions being made in
theory, and is concerned to help managers and administrators.
DATA COLLECTION
a) PRIMARY SOURCE
26
8/3/2019 Organiztion Study
http://slidepdf.com/reader/full/organiztion-study 27/54
Primary data were collected through discussions and
interviews with management personnel of different departments.
b) SECONDARY DATA
Secondary data were collected form the company profile,
magazines, annual reports, journals, company website etc.
METHODOLOGY
This organizational study was conducted by collecting
information from primary and secondary data sources. The study
was conducted in three phases.
The first phase involved interviewing departmental heads and
other staffs for understanding the activities of each department.
The second phase involved collecting information from various
manuals, reports, articles, website etc. Its structure and the roles
played by each of them. The third phase involved visiting
operational factories whr the processing of rubber milk has carried
out. The main aim of visit was to obtain a physical feel of the
factory and observe the activities performed by it, and itsimportance to the whole organization.
TOOLS OF DATA COLLECTION
27
8/3/2019 Organiztion Study
http://slidepdf.com/reader/full/organiztion-study 28/54
• Interview
• Observation
• Published sources
Interview
Interview is a direct method of collecting data. It is a verbal
method of securing data in the field of study. The researcher
conducted formal and informal interview and discussions with
different department managers and officials.
Observations
This method implies the collection of information by way of
researcher’s own observation. The information obtained relates to
what is currently happening in the organization. The study needed
to have a personal visit to the different departments of the company
Published sources
In this type of data collection the data are collected in
records, journals, and magazines. It is also called secondary
methods of data collection. It is already collected and published for
some other purposes.
28
8/3/2019 Organiztion Study
http://slidepdf.com/reader/full/organiztion-study 29/54
ORGANIZATIONAL STRUCTURE
Company follows functional organization structure where
employees are group together on the basis of the business function
they need to perform. An explanting organization structure of
HML is depicted below……
29
8/3/2019 Organiztion Study
http://slidepdf.com/reader/full/organiztion-study 30/54
DEPARTMENTS
All organization should have various departments. All
operations of the company are done with the help of various
30
8/3/2019 Organiztion Study
http://slidepdf.com/reader/full/organiztion-study 31/54
departments. Department must help to increase day today
operations of the company. All jobs of organization must be
divided and it must be given to various departments.
Various departments include:
1. Marketing department.
2. Human resource department.
3. Production department.
4. Finance department
5. Department for Quality Control.
1. MARKETING DEPARTMENT
Marketing is the most challenging function to be performed
by every organization. It is the process of financing and fulfilling
consumer desires. In such a way that to achieve profit to the
organization and satisfy the customers in competitive economy, it
is consumer desires the success of the failure of business either
buying or not buying the product. Today, it has become necessary
to study substantively to different aspects relating to marketing
process with regard to fulfilling the expectation and needs of the
consumers by the right things at the right time and at the right price
marketing department is doing the function of selling the business.
31
8/3/2019 Organiztion Study
http://slidepdf.com/reader/full/organiztion-study 32/54
The following are the important functions of marketing department
1. Pricing.
2. Advertisement.
3. Competition.
4. Distribution.
5. Sales promotion.
6. Understanding customers needs and wants.
MARKET
Market means that the place where commodities are boughtand sold. In our company, commodity means that the flats, villas
etc. Due to high quality maintained by the company it has ready
market in India. The company has succeeded in arranging right
quality Latex at the right time for the right customers on the basis
of firm orders, which flow in resources for all type of product.
MARKETING STRUCTURE
32
8/3/2019 Organiztion Study
http://slidepdf.com/reader/full/organiztion-study 33/54
MARKETING STRATEGIES
The strategy that has been adopted by the firm is customers
oriented. HML’s marketing strategies evolves around its product
quality.
At HML we firmly believe that success and acceptance
comes the hard way, landmarks are tasks to build and equally
challenging is the sustainability of reputation. Our success lies on
the trust and confidence we have acquired over the years. We see
33
8/3/2019 Organiztion Study
http://slidepdf.com/reader/full/organiztion-study 34/54
quality in its full realm of expression and the same is maintained as
a prime measure of customer satisfaction. We take each project as
a novel challenge, as potential target for perfection. Best value
additions to clients are made possible adopting largest technology
and combining the right proportion of aesthetics, innovation, utility
and economy.
HML has mainly two segments,
1. Industrial market.2. Domestic market.
FUNCTIONS OF MARKETING MANAGER
1. To coordinate with sales department to effectively analyze
customers feedback.
2. Effectively to formulate marketing strategies of company’s
product based on feedback.
3. Researching Agri business with top management.
4. To prepare marketing policies and programs to support
marketing.
5. Marketing manager act as an agent between customers and producers.
6. Sales promotion activities are main function of marketing
manager.
34
8/3/2019 Organiztion Study
http://slidepdf.com/reader/full/organiztion-study 35/54
7. Marketing manager understanding customers needs and
wants.
8. Strategies for company’s product.
HUMAN RESOURSE DEPARTMENT
This department is functioning under the authority of
managing director. It keeps an overall record of the employees and
staffs. As the company a labor intensive, the importance of human
factor has been highly recognized by the management. This
department functions as intermediately between the management to
credit in atmosphere in which five exchanges of ideas and
information between the management and workers is possible.
The principle resource of an organization is the people.
Managing the people is the most important aspect of anorganization. Human resource management is concerned with the
human relationship with the organization. It is the aspect of
management which has its goal effective utilization of the labors
resource at an organization. Human resources mean the total
knowledge, skill, creative ability, talent and aptitude of an
organization work force.
A clear and detailed picture of the human resource department is
being depicted below
35
8/3/2019 Organiztion Study
http://slidepdf.com/reader/full/organiztion-study 36/54
HUMAN RESOURSE DEPARTMENT STRUCTURE
36
8/3/2019 Organiztion Study
http://slidepdf.com/reader/full/organiztion-study 37/54
37
8/3/2019 Organiztion Study
http://slidepdf.com/reader/full/organiztion-study 38/54
Human resources manager should give attention in the:
1. Employment
• No persons below the age of 18 shall be normal entitles
to be recruited as workman in the factory.
38
8/3/2019 Organiztion Study
http://slidepdf.com/reader/full/organiztion-study 39/54
• On recruitment every workman shall produce
documentary proofs of this age to the satisfaction of the
personnel department and the same shall be entered in
the company’s record.
• All tapping employees should undergo with a tapping
test before he is being appointed
• There is no special qualification for the supervisors
• The assistant managers should be graduates
• The security staffs are selected from the X-army
category
2. Training & Development
• Training programmes are being conducted for
the rubber tapping employees
•Training programmes are being conducted for the assistant managers also
3. Performance Appraisal
An yearly performance appraisal is being carried out in HML.
It is with a view to enhance the moral of the workers towards the
firm. The appraisal is being conducted on hierarchical basis ie.
assistant managers performance is evaluated by the Manager and
so on.
4. Transfer
39
8/3/2019 Organiztion Study
http://slidepdf.com/reader/full/organiztion-study 40/54
Transfer is given only for executives and staff persons. The
workers and the supervisors will not get transferred.
5. Classification of workers
• Permanent:
• Temporary: Only the daily paid workers will
come under this category
• Probationary: the appointed staffs will be
undergone with a probation period for one year
before they get permanent
6. Total pay: Basic pay + Dearness allowances + Education
allowances
Large estates
• staff 1 – 5060+1204+219=6483
• staff 2 – 6565+1204+272=8041
• staff 3 – 6675+1204+276=8155
• staff 4 – 7600+1204+308=9112
Medium estates
• staff 1 – 4520+1032+194=5746
• staff 2 – 6030+1032+216=6378
40
8/3/2019 Organiztion Study
http://slidepdf.com/reader/full/organiztion-study 41/54
Small estates
• Senior Grade – 3770+946+165=4881
• General grade – 3385+946+152=4483
Some important notes regarding salary payment in HML
• The salary scale of the estate employees is determined by an
association named United Planters Association of South India
• The members of the association consists of , representatives
of plantation companies, government, workers union …
• According to UPSAI estates are graded into 3 ie. Large
estates, medium estates and small estates.
• The annual leave TA will be revised from Rs. 1.50/km to Rs.
2.00/km
• For retirement on superannuation or discharge on medical
grounds or in cases involving death of the staff membersconcerned, traveling and transport charges to cover expenses
of both staff and, where it applies, their families will be paid
at the rate of Rs.30/km subject to a maximum of Rs.6000/-.
PRODUCTION DEPARTMENT
Production denotes the conversion of raw materials to semi
finished products with the help of certain production process. The
41
8/3/2019 Organiztion Study
http://slidepdf.com/reader/full/organiztion-study 42/54
main aim of production system is to produce fundamentally goods
and services required by the customers. The main function of this
department is:
• Production planning and achieving targeted production.
• Ensure proper operation and maintenance of all machineries.
• Planning and implementing preservative maintenance.
• Maintaining records of production process.
• Supervision in factories and arranging researcher to
understand the upcoming threats as well as oppertunities
PRODUCTION DEPARTMENT STRUCTURE
The structure of production department consist of,
42
8/3/2019 Organiztion Study
http://slidepdf.com/reader/full/organiztion-study 43/54
PRODUCTION FUNCTION
The important functions of production department are as
follows.
• Receiving materials ie. Latex collected from collecting
sheds
• Preparation of intend for semi finished goods.
• Receiving the list of production requirements.
• Preparation of finished goods receptions.
• Preparation of out turn sheet.
Production Process
43
8/3/2019 Organiztion Study
http://slidepdf.com/reader/full/organiztion-study 44/54
44
8/3/2019 Organiztion Study
http://slidepdf.com/reader/full/organiztion-study 45/54
FINANCE DEPARTMENT
Finance is the life blood and nerve centre of business. Just a
circulation of blood is essential to smooth running of business. In
our present day economy, the finance may be defined as provision
of money at the time when it is needed. It can be otherwise say that
procurement of fund and their effective utilization.
Accounting is an ancient as certainly as old as the moneyitself even throw the art must have been rudimentary in the
beginning Chankya clearly defined in his Srthashastra, existence
and the need of proper amounting and auditing.
The AICPA defined accounting as “ the art of recording,
classifying and summarizing in a significant manner and in terms
of money transactions and events which are in part at least of a
financial character and interpreting the result there of.
In HML, the management of finance is vested with financial
department. This department is headed by Vice-president of
finance department who is assisted by various Administrative
officers.
45
8/3/2019 Organiztion Study
http://slidepdf.com/reader/full/organiztion-study 46/54
Structure of finance department
The finance department of HML is being structured as
follows.
Various functions carried out by this department are
• Financial plans
• Implementation plans
• Preparation of various financial statements like fund flow
statement, cash flow statements.
• Controlling the receipts and payments.
46
8/3/2019 Organiztion Study
http://slidepdf.com/reader/full/organiztion-study 47/54
• Preparation of profit and loss account and balance sheet
on yearly basis.
Financial performance of Harrison Malayalam .Ltd
Harrisons Malayalam has declared Profit of Rs 3.47 crores for the
quarter ending June2011, as against a loss of Rs 3.89 reported in
Q1 last year. The turn over for the quarter has increased by 13%.
Tea production from HML’s gardens during the quarter is higher
by 11%, as compared to Q1 10-11.With plantations having
experienced good monsoon showers during the period, HML
expects to have a good cropping in the months to come, reflecting
better performance.
The Board of Directors, announced results for the year ended
March 2011, following a meeting held in Mumbai. Income stood at
Rs 370.8 crore as against Rs 331.51 crore in FY09-10, registering a
growth of 12 percent. The Board has recommended a dividend of
15 percent. The profit for the FY10-11 stood at Rs 5.25 crore as
against Rs 12.36 crore in FY09-10
47
8/3/2019 Organiztion Study
http://slidepdf.com/reader/full/organiztion-study 48/54
QUALITY CONTROL DEPARTMENT
48
8/3/2019 Organiztion Study
http://slidepdf.com/reader/full/organiztion-study 49/54
SWOT ANALYSIS
A Scan of internal and external environment is an important part
of the strategic planning process. Environmental factors internal to
the firm usually can be classified as strengths (S) Weakness (W)
and these external to the firm can be classified as Opportunities (O)
or Threats (T) .such an analysis of the strategic environment is
referred to as an SWOT analysis.
The swot analysis provides information that is helpful in
matching the firm’s resources and capabilities to the competitive
environment in which it operates as such, it is instrumental in
strategy formulation and selection.
Strength:
Strength of Harrison Malayalam.Ltd are its resources and
capabilities that plays an important role in its survival is the
changing environment. The main strengths of company are
• Manufacturing efficiency
• Skilled work force
• Large scale production
• Adequate financial resource
• Superior image and reputation
• Economies of scale
49
8/3/2019 Organiztion Study
http://slidepdf.com/reader/full/organiztion-study 50/54
• Products and service differentiation
• ISO Certification
Weakness:
• Employees turn over
• Highest overall unit cost relative to competition
Opportunities:
• Modern technology
• Enter into the international market
• Exporting opportunity
• Holding huge land area for production markets
Threats:
• Economic recession
• Competition
• Natural calamities
50
8/3/2019 Organiztion Study
http://slidepdf.com/reader/full/organiztion-study 51/54
FINDINGS AND SUGGESTIONS
FINDINGS:
1. The main advantage of the organization is that they adopt
new technology and modern machineries in their factories
2. company provides better training and welfare facilities
3. Due to some environmental problems company had been
facing some problems for some days
4. When compared with the public sector workers, the
employees keep better relationship between them.
5. The state government provides them with appropriate
financial resources as and when required.
6. There is very good relation between various divisions and the
workers and management.
7. Employees are committed and competent.
8. Employees are very skilled and experienced.
SUGGESTIONS:1. The organization should recruit and train young employees
for the future and the vacant posts should be filled either by
new recruitment or by promotion.
51
8/3/2019 Organiztion Study
http://slidepdf.com/reader/full/organiztion-study 52/54
2. Company should concentrate on diversifying its product line
and product mix
3. Marketing of the employees should be widened.
4. Company should utilize the opportunities of exporting of
products
5. The company must provide good atmosphere in the region
where it operates
6. Even though the company has provided its employees with
all the welfare facilities , the company should also try to
ensure the proper utilization of these facilities
52
8/3/2019 Organiztion Study
http://slidepdf.com/reader/full/organiztion-study 53/54
CONCLUSION
The study was conducted at Harrison Malayalam.Ltd, which
is one of the pioneer in plantation industry and the market leader in
Latex production companies in south India. It was a general study
regarding all functions and aspects of Harrison Malayalam.Ltd, and
giving more importance to Human Resource, Marketing, Finance,
Production and quality control department. It was found that a
cordial relationship is maintained between all departments for the
smooth functioning and achievement of the organizational goal of
achieving the market leadership and company’s image. The
company has achieved these heights mainly due to the hard work
and through maintains cordial relationship with the customers.
The study helped the researcher to understand that how the
company identifies the right needs of the consumers. The researcher
was also able to understand some of the opportunities and threats of
the company.
Being an MBA student, the internship entitled ‘an
organizational study of Harrison Malayalam.Ltd has benefited the
53
8/3/2019 Organiztion Study
http://slidepdf.com/reader/full/organiztion-study 54/54
researcher with so much of confidence and awareness, so as to be
capable himself to work in a firm. The study gave the researcher an
opportunity to experience and improves his practical knowledge
besides his theoretical knowledge about a plantation company.
BIBLIOGRAPHY
WEBSITES
www.harrisonsmalayalam.com
www.wikipedia.com