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    FACULTAD DE CONTABILIDAD Y AUDITORÍA

    Asunto : PLAN DE NEGOCIOS OPTATIVA III

     

    UNIVERSIDAD TÉCNICA DE AMBATO

    OPTATIVA III

    CONTABILIDAD Y AUDITORÍA

    “PLAN DE NEGOCIOSROPASINLIMITES.COM”

    INTEGRANTES: ANDRÉS ANALUISA

      LIGIA CUSCOPATRICIA LÓPEZ

    BRAULIO PARRA

    CURSO: SEXTO “C”

    OCTUBRE MAR!O

    "#$%"#$&

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    PLAN DE NEGOCIOS

    ROPASINLIMITES'COM

    NEGOCIO

    Exist !" #$si%"% % &'$("s )*s+#"s # !" $i'%"% % A&,"t+ &'$("s %!!"s s i#$!i#"# # $+&)*"* $"&ist"s %is-"%"s xist# &+%!+s i/'"!s%+#% !"s )*s+#"s 0'isi*"# t#* s' )*+)i+ &+%!+ " s' /'st+ 1 )*2*#$i"1 s+,* t+%+ st"* " !" 3"#/'"*%i" # $+#ti#'" i#t*"$$i4# $+# !" t#%#$i" %!" &+%" 1 #+ xist '#" ti#%" # !5#" !" $'"! s"tis2"/" s's #$si%"%s #/'st+s 1 )*2*#$i".

    C"&is"ssi#!i&its.$+& s '#" ti#%" # !5#" 0' s $*"*6 )"*" !+s 's'"*i+s$+# st" !$$i4# )"*" s"tis2"$* #$si%"%s %! $+#s'&i%+* ,*i#%6#%+! !"$+&+%i%"% % !!3"*! "! %+&i$i!i+ si# #$si%"% % t*"s!"%"*s "! !'/"* %$+&)*".

    S 2",*i$"*"# # %i3*s+s &"t*i"!s s )*s#t"*"# i#7#i%"% % 2+t+s %i,'8+s i!'st*"$i+#s !+ $'"! *2'*9" ! $"*6$t* 2+*&"! 1 s&i2+*&"! 0' !$"*"$t*i9" " !" )*#%".

    A0'5 )'%s ")*+3$("* !+s )*$i+s &6s ,"8+s $+&)*"* $+# t+t"!s/'*i%"% # *!"$i4# "! *$i,i&i#t+ 1 !" )*+$%#$i" % !+s )*+%'$t+s. T+%+s !+s )*+%'$t+s s+# +*i/i#"!s 1 $+# ti0't"s.

     T#&+s &6s % ;< &i! )*+%'$t+s # #'st*+ siti+ )"*" 0' !i8"s !t'1+.

    E! +,8ti3+ # st $"&)+ s 2",*i$"* $"&is"s $("!$+s 1 $(+&)"s)*s+#"!i9"%"s )"*" ,*i#%"* !" 2"$i!i%"% 1 $+&+%i%"% "! $!i#t !",+*"#%+ s'%is-+ +*i/i#"!= " !" 3"#/'"*%i" # $+#ti#'" i#t*"$$i4# $+# !"s t#%#$i"s %!" &+%" $+# t$#+!+/5" % )'#t".

    D,i%+ " !" #$si%"% *+)"si#!i&its.$+& s '#" ti#%" # !5#" 0' s $*"*")"*" !+s 's'"*i+s $+# st" !$$i4# )"*" s"tis2"$* !"s #$si%"%s %!$+#s'&i%+* ,*i#%6#%+! !" $+&+%i%"% % !!3"*! "! %+&i$i!i+ si# #$si%"% %t*"s!"%"*s "! !'/"* % $+&)*".

    Po( )u* +,- n,.o/0o1

    R"9+#s 2'#%"&#t"!s )"*" #'st*+ #/+$i+:

    E- 2,(/3+o 43 /32503+o: N'3"s #$si%"%s 1 +)+*t'#i%"%s )+* '# !"%+!+s (6,it+s % !+s $+#s'&i%+*s ("# $"&,i"%+ 1 si/'# 3+!'$i+#"#%+. L"t$#+!+/5" )*+)+*$i+#" #'3"s )+si,i!i%"%s % $+&'#i$"$i4# i#2+*&"$i4#

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    i#t*"$$i4# $+# ! $+#s'&i%+* 1 ("$# 0' !" 7$"$i" % !"s ti#%"s 3i*t'"!s(" 3+!'$i+#"%+ $+#si%*",!&#t.

     T+%+ !!+ $+#!!3" '#" $+#s$'#$i" &'1 $!"*": !"s &)*s"s #$sit"#*$')*"* !" 7$i#$i" % s's 3#t"s 1 !!+ s )+si,! %s% )!"#t"&i#t+s#'3+s !+s 0' 1" st6# ")!i$6#%+s # !" &"1+*5" % !+s )"5ss " #i3!&'#%i"! s+# 3#t"s +#!i#.

    Nu,63s ,27(,s3s8 nu,63s o7o(tun0+3+,s:  E! #+t",! $*$i&i#t+$+#4&i$+ % st+s >!ti&+s "-+s (" ($(+ 0' # #'st*+ )"5s )+* '# !"%+ s("1"# i#$*&#t"%+ !"s #'3"s i#i$i"ti3"s &)*s"*i"!s 1 )+* +t*+ 0'&'$("s % !"s )0'-"s &)*s"s xist#ts ("1"# t#i%+ '# i&)'!s+$+#si%*",!.

    N06,- 3/3+*20/o:  T+%+s !+s )*+&+t+*s % RSL )*+$%&+s %! s$t+*"$'&'!"&+s "-+s % st'%i+s # $+st+s &"*?ti#/ /sti4# % $"!i%"%. T+%+s#+s+t*+s (&+s s#ti%+ 0' t"#t+ !"s #'3"s #$si%"%s % #'st*+s $!i#ts$+&+ !"s +)+*t'#i%"%s +2*$i%"s )+* !+s $"&,i+s %! &*$"%+ &*$5"# '#"*s)'st" 0' #+ s %"," # !"s ti#%"s t*"%i$i+#"!s. Est %s+ '#i%+ " '#si/#i7$"ti3+ 3+!'&# % $+#t"$t+s 1 '#" /*"# x)*i#$i" "$'&'!"%" #+s ("%"%+ !" $*t9" % 0' )+%&+s i#i$i"* st )*+1$t+ $+# '#" /*"# $+#7"#9"# ! @xit+.

    Los P(o2oto(,s

    L+s $'"t*+ )*+&+t+*s % st )*+1$t+ "$t'"!&#t st'%i"&+s # ! s$t+*%! $+#t",i!i%"% 1 "'%it+*5" t#&+s $+#+$i&i#t+s 1 ")tit'%s$+&)!&#t"*i"s 1 s+,*t+%+ $+&)"*ti&+s '#" 3isi4# $+&># % $4&+ %,s* #'st*" "$ti3i%"% 1 !+s )!"#t"&i#t+s )"*" $+#s/'i* ! @xit+.

    MISI9N

    O2*$* " !+s $","!!*+s 0' /'st"# %! ,'# 3sti* *+)" % !" &6s "!t" $"!i%"%"! &8+* )*$i+ %! &*$"%+ si&)* t*"t"#%+ % t#* &+%!"8 0' st "!$+**i#t $+# !+ >!ti&+ % !" &+%" )"*" 0' "s5 )'%" %s"**+!!"* s's "$ti3i%"%$+ti%i"#"s !'$i#%+ s' ,!!9" 1 *s"!t"#%+ s' !/"#$i".

    VISI9N

    P+si$i+#"*#+s # ! &*$"%+ +#!i# $+&+ '#" &)*s" xit+s" 1 s+$i"!&#t*s)+#s",! $+# /*"# *$+#+$i&i#t+ " #i3! #"$i+#"! /*"$i"s " #'st*+s)*+%'$t+s $"!i%"% )*$i+s 1 s*3i$i+ si&)* *s)t"#%+ !+s %*$(+s 1 !t*","8+ t"#t+ % #'st*+s $+!",+*"%+*s $+&+ % #'st*+s $!i#ts )"*" "s5 s/'i* $*$i#%+ 1 )+%* +2*$* #'st*+s )*+%'$t+s # t+%+ ! i#t*i+* %! )"5s.

    OBETIVO

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    S* '#" &)*s" xit+s" /#*"%+*" % &)!+s.

    S* !" +*/"#i9"$i4# &6s i&)+*t"#t # t+%"s !"s 6*"s 0' !" $+#2+*&"#.

    O,t#* '# #>&*+ i&)+*t"#t % $!i#ts $"'ti3+s.

    P+si$i+#"*#+s # ! *"&+ txti! $+&+ '#" % !"s ;< &)*s"s &6s i&)+*t"#ts.

    Est"* "t#t+s 1 ",i*t+ " !"s t#%#$i"s % !" &+%" 1 #$si%"%s % !"s+$i%"% )"*" "si&i!"*!"s 1 *s)+#%* # 2+*&" )*+"$ti3" 1 )*6$ti$"&"#t#i#%+ "s5 !" 3i/#$i" % !" 7!+s+25" % !" &)*s".

    C',*i* "! &6xi&+ !" %&"#%" % #'st*+s $!i#ts )"*" ,*i#%"* '#"s"tis2"$$i4# t+t"!

    M"#t#* si&)* !+s )*$i+s &6s ,"8+s " $+&)"*"$i4# % #'st*"$+&)t#$i" %i*$t".

    B*i#%"* !/"#$i" $+&+%i%"% 1 sti!+ " t+%" #'st*" $!i#t!".

    PUNTOS CLAVE

    Conocer el comercio electrónico.

    P*i&*"&#t s % 3it"! i&)+*t"#$i" *"!i9"* '# st'%i+ % &*$"%+ "#ts %%$i%i* ! ti)+ % #/+$i+ +#!i# 0' s %s" $*"* )"*" # '# 2't'*+ )+%*s* $+&)titi3+ 1 )+%* #2*#t"* " +t*+s +)*"%+*s # !5#".

    P3/0,n/03

    L" )"$i#$i" s '# 2"3+* i#%is)#s",! 0' %,&+s ")!i$"* "! &+&#t+ %&)9"* " $+&*$i"* # *%.

    At,n/0;n 3- /-0,nt,

    Es 3it"! $+#tst"* i#&%i"t"&#t " !"s $+#s'!t"s 1 )%i%+s " t*"3@s %! $+**+!$t*4#i$+. "1 0' *s)+#%* # ! &is&+ %5" 1 si #+ !+ ("$s % st &+%+1 *s)+#%s " !+s + %5"s )'%s )*%* '#" 3#t" “)+* t"*%"* %&"si"%+”.P+* +t*" )"*t ("1 0' %"* " !+s $!i#ts '#" ,'#" s+!'$i4# $'"#%+ xist""!/># )*+,!&" $+# ! )*+%'$t+ #3i"%+.

    At,n/0;n 3- 7(o6,,+o(

    L+s )*+3%+*s s')+## '# )i!"* &'1 i&)+*t"#t )"*" #'st*+ #/+$i+ 1 )+*!+ t"#t+ ("1 0' $'i%"*!+s ,i#. Di$ L+) 0' “! )*+3%+* #+ s t' ,"#$+."1 0' )"/"*! si&)* )*+#t+ 1 )'#t'"!. Es i&)+*t"#t 0' t )*+$')s %0' ! )*+3%+* /"# %i#*+ $+#ti/+ )+*0' % st &+%+ t %"*6 '# ,'#s*3i$i+. Y $4&+ )'% /"#"* $+#ti/+ A1'%"#%+ " &+st*"* # t' ti#%" +#!i#'#" ,'#" s!$$i4# % "*t5$'!+s.

    Most(3( 50,n ,- 7(o+u/to

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    Es *$+&#%",! 'ti!i9"* 2+t+s % $"!i%"% 1 $+# '# ,'# t"&"-+ )"*" &+st*"*! )*+%'$t+ # %t"!!. D st &+%+ ! $!i#t )+%*6 s",* si s "*t5$'!+ s !+0' ,'s$" 1 ("*6 '#" i%" % 0'@ 3" " $+&)*"*.

    Lo.LISIS F' O' D' A

    FORTALE!AS

    Es7,/03-0st3s

    S+&+s s)$i"!ist"s $+#+$%+*s % !"s $!"3s )*$is"s )"*" t#* @xit+.

    E?7,(tos

    N'st*" x)*i#$i" s $!"*"&#t %&+st*",!. A)+*t"*&+s x)*i#$i" *"!1 %&+st*",!.

     B*i#%"*&+s '# s*3i$i+ s/'*+ 1 $+&)!t+ " #'st*+s $!i#ts.

    E@/3/03 63-o( 3.(,.3+o

    N'st*+ s*3i$i+ i#$!'i*6 "! "!t+ 3"!+* "-"%i%+ 1 s ,"s"*6 # !" 7$"$i"%&+st*",! " #'st*+s $!i#ts.

    Co27,t0t06os

    S*&+s "!t"&#t $+&)titi3+s # *")i%9 % *s)'st" 1 )*$i+.

    S,(60/0o 0nt,.(3- +, /3-0+3+

    O2*$*&+s s*3i$i+s i#t/*"!s 1 % "!t" $"!i%"% " '# "&)!i+ s)$t*+ %$!i#ts !+ 0' !i&it" !+s *is/+s 1 &"/#i7$" #'st*"s )+si,i!i%"%s %$*$i&i#t+.

    E)u07o s;-0+o8 2ot063+o ,ntus03st3

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    Dis)+#&+s % '# 0'i)+ s4!i%+ 0' $+&,i#" 8'3#t'% 1 x)*i#$i" 0'st6 "!t"&#t &+ti3"%+ )"*" t*","8"* t+%+ !+ #$s"*i+ )"*" !+/*"* ! @xit+'# 0'i)+ $")"9 s+!3#t 1 #t'si"st".

    OPORTUNIDADES:

    N'st*" )6/i#" s $"*"$t*i9"*6 )+* s' 26$i! "$$s+ 1 #"3/"$i4# !+ 0' #+s)*&iti*6 !!/"* " &6s /#t.

    G*"$i"s " !+s "3"#$s t$#+!4/i$+s "(+*" s &'1 26$i! "$$%* " '#"$+&)'t"%+*" 1 *"!i9"* t+%+ ti)+ % t*6&it.

    DEBILIDAD:

    Exist &'$(" %si#2+*&"$i4# # ! E$'"%+* "$*$" % !"s ti#%"s +#!i#.

    L" /#t #+ s si#t s/'*" i#/*s"#%+ %"t+s )*s+#"!s " t*"3@s % '#")6/i#" % i#t*#t.

    V"&+s " $*"* '#" #'3" st*'$t'*" 0' #$sit"*6 '# ti&)+ % *+%"8 )"*""!$"#9"* s' &6xi&" 7$"$i".

    N$sit"*&+s '# ti&)+ )"*" "!$"#9"* #'st*" “)*+%'$$i4# &5#i&"” %'*"#ts ti&)+ )+%*&+s s* &'1 3'!#*",!s " !+s $"&,i+s % $i$!+.

    AMENA!A:

    L" t$#+!+/5" "3"#9" " )"s+s "/i/"#t"%+s 1 s #'st*" +,!i/"$i4# i* " !" )"*)"*" ,*i#%"* '# s*3i$i+ % $"!i%"%.

    Exist &'$(" i#st",i!i%"% # ! s#ti%+ % !" $"*/" t*i,'t"*i" 1" 0' $"%" 39

    "'&#t" 1 !+s i&)+*t"%+*s s 3# "2$t"%+s si#%+ st #'st*+ $"s+.N'st*" )*i#$i)"! "&#"9" s*5" '# $"&,i+ % $i$!+ $+#4&i$+ "#ts %"!$"#9"* ! #i3! % s+!i%9 #$s"*i+. Di$(+ $"&,i+ #+ s 3is!'&,*" # !&%i+!"*/+ )!"9+ )*+ %,*&+s )*&"#$* "t#t+s.

    "' COMPETENCIA

    E# ! E$'"%+* #+ t#&+s $+&)t#$i" %i*$t" 1" 0' st &$"#is&+ %$+&)*"s +# !i# *$i@# s st6 i&)!&#t"#%+ # ! )"5s. T#i#%+ "s5 '#"3#t"8" $+&)titi3" ","*$"#%+ '# /*"# )+*$#t"8 %! &*$"%+.

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    ' CLAVES DE FUTURO

    At,ntos 3- /onsu20+o(

    L" $")"$i%"% % #t#%* !+s $"&,i+s 0' s )*+%'9$"# # ! $+#s'&i%+* 1%"*! '#" *s)'st" 7$"9.

    T,/no-o.

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    C+&,i#"* $"#"!s % $+&'#i$"$i4#.

    Uti!i9"* !"s *%s s+$i"!s

    Con+u/, -3 3/t0tu+ +,- /-0,nt, +,s7u*s +, 6,( tu 7u5-0/0+3+

    I#$!'i* '#" +2*t" !!"&"ti3" # !+s "#'#$i+s )',!i$it"*i+s #$"&i#"%+ "#'st*+s $!i#ts " 0' *"!&#t s i#t*s# 1 "%0'i*"# #'st*+s )*+%'$t+s.

    POLÍTICAS DE SERVICIO Y ATENCI9N AL CLIENTE

    S,.u(0+3+ ,n -3 s3t0s3//0;n +,- /-0,nt,8 0no(23/0;n'

    L" x$!#$i" # *!"$i4# $+# !+s $!i#ts 1 s' 7%!i9"$i4# s+# '#+ % !+s)i!"*s s+,* !+s 0' %,&+s 2'#%"&#t"* #'st*+ @xit+ 1 %i2*#$i"*#+s %!+s )+si,!s $+&)ti%+*s.

    U# !&#t+ ,6si$+ %i2*#$i"! ("$i" #'st*+s $!i#ts s !" “/"*"#t5" %s"tis2"$$i4# +” $+&)*+&is+ )+* ! $'"! #+s $+&)*+&t&+s "! $'&)!i&i#t+

    % '#+s ti&)+s s*3i$i+s 1 $+# '#+s st6#%"*s % $"!i%"% )*%7#i%+s.T(3to 7,(son3-03+o 3- /-0,nt,'

    Di2*#$i"*#+s s',st"#$i"!&#t )+* ! t*"t+ )*s+#"!i9"%+ 1 x0'isit+ !"i#2+*&"$i4# 3*"9 1 )'#t'"! 1 !" 7$"$i" # !" *s+!'$i4# % )*+,!&"s 0'"2$t# " #'st*+s $!i#ts s '# !&#t+ $!"3 %! )+si$i+#"&i#t+ %#'st*" &"*$" # ! &*$"%+.

    ESTRATEGIA DE COMUNICACI9N

    Dsti#"%+ " *2+*9"* ! &#s"8 % 0' ("1 '#" +)+*t'#i%"% 0' #+ )'%%8"* s$")"*. Est &#s"8 s i*6 %i!'1#%+ # ! ti&)+ " &%i%" 0' !

    &*$"%+ 3+!'$i+#.S+&+s '#" &)*s" 8+3# )*+ *'#i&+s # #'st*+ 0'i)+ !" &"1+* 1 &8+*x)*i#$i" *"! 1 %&+st*",! %! s$t+*.

    N+ #+s !i&it"&+s " !"s )*+&s"s +2*$&+s #'st*+ $+&)*+&is+ )+* s$*it+$+# ! $!i#t: “/"*"#t5" % t+t"! s"tis2"$$i4#”.

    Dis)+#&+s % !" &8+* 1 >!ti&" t$#+!+/5" )"*" +2*$* !+s &8+*s*#%i&i#t+s " #'st*+s $!i#ts.

    ESTRATEGIA DE PENETRACI9N EN EL MERCADO

    D'*"#t !+s t*s )*i&*+s "-+s 1 &'1 s)$i"!&#t # ! )*i&*+*"!i9"*&+s '# i&)+*t"#t s2'*9+ )',!i$it"*i+ "! 2$t+ % +,t#* !+,8ti3+ % $!i#ts %7#i%+ i#i$i"* '# )+%*+s+ )+si$i+#"&i#t+ % &"*$" #! &*$"%+.

    O,t#* i#t*@s % !+s $!i#ts.

    L!/"* " !+s $!i#ts 0' %s"# 3sti* " !" &+%" 1 $+# '# /*"# sti!+.

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    ESTRATEGIA DE ACCESO AL CLIENTE

    L+s &%i+s % )',!i$i%"% %,*6# /#*"* $+#t"$t+s.

    E! %)"*t"&#t+ % 3#t"s $+#$*t"*6 " %i$(+s $+#t"$t+s # 3#t"s.

    PUBLICIDAD Y PROMOCI9N

    N'st*" st*"t/i" s ,"s"*6 #:

    I#%x"$i4# # !"s )6/i#"s F, % !"s )"!",*"s &6s 's'"!s # !+s )*+$s+s %,>s0'%" # I#t*#t.

    C"&)"-" % &"*?ti#/ +#!i#. P+si$i+#"&i#t+ # !+s ,'s$"%+*s $+# !"ssi/'i#ts )"!",*"s $!"3: $"&is"s si# !5&its )*+&+$i+#s.

    I#t*#t s #'st*+ &%i+ #'st*"Hs F,Hs s*6 '# 8&)!+ #3i%i",! )"*"$'"!0'i* $!i#t )+t#$i"!.

    Ds"**+!!"*&+s '#" "&)!i" "$ti3i%"% % *!"$i+#s )>,!i$"s s)$i"!&#t #! )*i&* "-+ $+# ! +,8ti3+ % ")"*$* $+# 2*$'#$i" # !"s *3ist"s&%i+s t*"%i$i+#"!s 1 &%i+s !$t*4#i$+s &%i"#t #'st*" i#i$i"ti3"#+ti$i"s st'%i+s 1 )*+/*"&"sJ.

     

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