Innovage POSTER.pdf · La disposición del isotipo justo encima de los caracteres age viene...

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2012-2014 CONTEXT Demographic trend demands an innovave policy approach, strengthening creave interacon in the knowledge triangle (business-private-research sectors). INNOVAge project, considering ageing as part of an overall strategy of mutually reinforced innovaon policies and regional compeveness, focuses on the opportunies of two important concepts relang to ageing, briefly defined eco-independent living. Despite the potenal of independent living and the relave applicaon of eco-innovaon soluons, its benefits and technical maturity is sll limited because policymakers experimented difficules in coordinang their policies and research programmes. In this context, INNOVAge aims to improve a beer connecon of actors and integraon among policies, transferring good pracces, and creang a Research-Innovaon Driven Cluster in the field of independent living and smart home, building up Innovaon Hubs in a number of European regions, thus strengthening the knowledge triangle. OBJECTIVES To increase the effecveness of regional development policies in the field of eco-independent living for elderly by networking, mentoring and clustering acvies at regional and interregional level To improve a beer coordinaon by win-win cooperaon and exchange of good pracces at interregional level that enhances skills and competencies of local innovaon stakeholders ACTIONS Constuon of an EU cluster network focused on eco- innovaon for independent living and smart home for the elderly, coming from networking acvies originated by regional InnoHubs Building of regional/local policies/instruments based on Innovaon Driven Cluster Model Promong and supporng local policymakers with increased capacity to adopt a new governance model by exchange experiences at interregional events Conducng publicaons in regional reviews and dispatches of informaons about good pracces to mailing list contacts This project is co-financed by ERDF and made possible by the INTERREG IVC Programme Regional development policies in eco-independent living for the elderly www.innovage-project.eu European Union European Regional Development Fund

Transcript of Innovage POSTER.pdf · La disposición del isotipo justo encima de los caracteres age viene...

Page 1: Innovage POSTER.pdf · La disposición del isotipo justo encima de los caracteres age viene determinado por dar esa sensación de movimiento y actividad del colectivo. Imagen corporativa

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La imagen corporativa consta de un isotipo o parte iconica que pretende por una parte transmitir la sensación de movimiento y actividad utilizando una figura no regular que simula un desplazamiento. Al mismo tiempo se quiere trasmitir ese trabajo a varios niveles y con diferentes agentes, de una forma integral, entablando relaciones entre sí y con agentes externos, aportando una imagen de flexibilidad y dinamismo en el que ese sentimiento grupal se puede filtrar a otras áreas, ambitos o entidades.

Se utilizan los colores verdes con diferentes tonalidades así como algún tono azul, principalmente en alusión al carácter sostenible del proyecto.

El logotipo utiliza la tipografía Jura, que auna la elegancia de las tipografias serifa con algún detalle de distinción que muestra ese carácter innovador. Esta tipografía más redondeada pretende mostrar un sensación contemporanea sin llegar a ser moderna, haciendo una alusión al colectivo al que va dirigido el proyecto.

Se remarca en color verde la palabra age como refuerzo precisa-mente del concepto del colectivo aludido.

La disposición del isotipo justo encima de los caracteres age viene determinado por dar esa sensación de movimiento y actividad del colectivo.

Imagen corporativa Innovage

Good practicesIdentifying and analysing successful

experiences of innovation driven cluster, of planning policies in cluster development and local strategic partnership coordination.

ClusteringCreating a European network of

companies and associated institutions (business-private-research sectors) sharing similar interests regarding innovation policies and independent living of the elderly.

InnoHubsLaunching 14 regional innovation

offices aiming to strength the knowledge and cooperation activities between actors focusing on eco-innovation and smart home for the elderly.

Policy strategiesAddressing ageing and older generation

issues and devise new policy strategies that are capable of significantly improving the lives of the elderly.

Project partners

IT Marche Regional [email protected]

FR [email protected]@medicalps.eu

FI Culminatum Innovation Oy [email protected]

BG Sofia [email protected]

EL Region of Central [email protected]

ES Junta de Castilla y Leó[email protected]

CY Geroskipou [email protected]

UK [email protected]

SI Development Centre [email protected]

LT Lithuanian Innovation [email protected]

ES Fundación [email protected]

CZ Regional Development Agency of South Bohemia [email protected]

PL Rzeszow Regional Development [email protected]; [email protected]

NL Netherlands Organisation for applied scientific research [email protected]

SE Blekinge Institute of [email protected]

Good practicesIdentifying and analysing successful experiences of innovation driven cluster, of planning policies in cluster development and local strategic partnership coordination.

ClusteringCreating a European network of companies and associated institutions (public - business - private - research sectors and end users) sharing similar interests regarding innovation policies and independent living of the elderly.

InnoHubsLaunching 14 regional innovation offices aiming to strength the knowledge and cooperation activities between actors focusing on eco-innovation and smart home for the elderly.

Policy strategiesAddressing ageing issues and devising new policy strategies that are capable of significantly improving the lives of the elderly.

2012-2014

C O N T E X TDemographic trend demands an innovative policy approach, strengthening creative interaction in the knowledge triangle (business-private-research sectors). INNOVAge project, considering ageing as part of an overall strategy of mutually reinforced innovation policies and regional competitiveness, focuses on the opportunities of two important concepts relating to ageing, briefly defined eco-independent living. Despite the potential of independent living and the relative application of eco-innovation solutions, its benefits and technical maturity is still limited because policymakers experimented difficulties in coordinating their policies and research programmes. In this context, INNOVAge aims to improve a better connection of actors and integration among policies, transferring good practices, and creating a Research-Innovation Driven Cluster in the field of independent living and smart home, building up Innovation Hubs in a number of European regions, thus strengthening the knowledge triangle.

O B J E C T I V E S• To increase the effectiveness of regional development

policies in the field of eco-independent living for elderly by networking, mentoring and clustering activities at regional and interregional level

• To improve a better coordination by win-win cooperation and exchange of good practices at interregional level that enhances skills and competencies of local innovation stakeholders

A C T I O N S

• Constitution of an EU cluster network focused on eco-innovation for independent living and smart home for the elderly, coming from networking activities originated by regional InnoHubs

• Building of regional/local policies/instruments based on Innovation Driven Cluster Model

• Promoting and supporting local policymakers with increased capacity to adopt a new governance model by exchange experiences at interregional events

• Conducting publications in regional reviews and dispatches of informations about good practices to mailing list contacts

This project is co-financed by ERDF and made possible by the INTERREG IVC Programme

Regional development policies in eco-independent living for the elderly

www.innovage-project.eu

C0; M0; Y0; K70

CMYK

C50; M0; Y100; K0

C85; M50; Y0; K0

C85; M10; Y100; K10

R112 ; G111 ; B111

RGB

R149 ; G193 ; B31

R29 ; G113 ; B84

R0 ; G141 ; B54

La imagen corporativa consta de un isotipo o parte iconica que pretende por una parte transmitir la sensación de movimiento y actividad utilizando una figura no regular que simula un desplazamiento. Al mismo tiempo se quiere trasmitir ese trabajo a varios niveles y con diferentes agentes, de una forma integral, entablando relaciones entre sí y con agentes externos, aportando una imagen de flexibilidad y dinamismo en el que ese sentimiento grupal se puede filtrar a otras áreas, ambitos o entidades.

Se utilizan los colores verdes con diferentes tonalidades así como algún tono azul, principalmente en alusión al carácter sostenible del proyecto.

El logotipo utiliza la tipografía Jura, que auna la elegancia de las tipografias serifa con algún detalle de distinción que muestra ese carácter innovador. Esta tipografía más redondeada pretende mostrar un sensación contemporanea sin llegar a ser moderna, haciendo una alusión al colectivo al que va dirigido el proyecto.

Se remarca en color verde la palabra age como refuerzo precisa-mente del concepto del colectivo aludido.

La disposición del isotipo justo encima de los caracteres age viene determinado por dar esa sensación de movimiento y actividad del colectivo.

Imagen corporativa Innovage

European UnionEuropean Regional Development Fund

This project is co-�nanced by ERDF and madepossible by the INTERREG IVC Programme

www.innovage-project.eu

14 European regions join forces to improve regional development policies in eco-independent living for the elderly, by networking, mentoring and clustering activities.