Presentación Janel Wellborn - eCommerce Day Santiago 2016
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Transcript of Presentación Janel Wellborn - eCommerce Day Santiago 2016
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LOS DESAFÍOS DE CONDUCIR EN LA OMNICANALIDAD Y LOS NUEVOS CANALES DEL RETAIL ECOMMERCE TRENDS
Cómo gerenciar los cambios disruptivos de la multicanalidad en empresas que empiezan como Brick&Mortar: Casos de Gap y Macy’s
-- Janel Wellborn
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OMNICHANNELOmnichannel isn’t solely about selling across multiple channels; it’s also about letting the customer do whatever it is they need to do throughout their shopping journey no matter what device or platform they’re using.
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¿Por qué no estamos todos haciendo esto... Ahora?
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#1
vs.
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Volver a repasar las 5 tácticas para el manejo de la interrupción y de verdad convertirse en una empresa omnichannel:
1.Se centran en la meta 2.Los clientes en el centro 3.Organizarse en torno a un objetivo / KPI común 4.Alinear los incentivos 5.Reasignar sus inversiones