PresentacióN You Tube
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![Page 1: PresentacióN You Tube](https://reader033.fdocuments.es/reader033/viewer/2022042518/5470297daf7959a90a8b475f/html5/thumbnails/1.jpg)
Maria Ferreras
Alianzas EstratégicasYouTube EMEA
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QUE ES YOUTUBE
http://www.youtube.com/watch?v=tprMEs-zfQA
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YouTube y las 4 R’s
RightsRevenues
Reach Research
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Oportunidades de YouTube
Reach
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YouTube: una explosión de crecimiento
hoy:
• Al día se ven Cientos de millones de vídeos en YouTube
• Al día se suben cientos de miles de videos.
• Cada minuto se suben 15 horas de vídeo, el equivalente a casi 90,000 películas de Hollywood a la semana.
• YouTube tiene más de 1 millón de partners en el Mundo.
• Cada día se sirven millones de vídeos en High Definition
• Hay casi 12 millones de usuarios únicos al mes según Nielsen Feb09
• El mayor porcentaje de uso está entre 18-55 años
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YouTube para todos los Usuarios
• El Taponazo
http://www.youtube.com/watch?v=ocQTFs7edJQ
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YouTube para los Grandes Profesionales
Comunidad alrededor de la marca. Contacto con usuarios y contenidospropios.
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YouTube para todos Usuarios y Profesionales
http://www.youtube.com/watch?v=PzNi2OSMwNE
http://www.youtube.com/watch?v=9lp0IWv8QZY
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YouTube para los Anunciantes
iBanesto y Lifesforsharing
http://www.youtube.com/watch?v=VQ3d3KigPQM
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YouTube como Multidistribución: Obama
http://www.youtube.com/watch?v=RDfpd8GV9dI
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YouTube como Multidistribución: el Vaticano
http://www.youtube.com/watch?v=9eBwjjPMcVI
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YTSO: Búsqueda, Selección, Unión, Creación
http://www.youtube.com/watch?v=ueJcRmfweSM
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Oportunidades de YouTube
Research
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Perfil Demográfico
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Popularidad en el Mundo
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HotSpots
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Oportunidades de YouTube
Rights
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Controlar los derechos
http://www.youtube.com/watch?v=qExd-3oCTl4
http://www.youtube.com/watch?v=FPaYut3BVWU
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Overview of ContentID System
Upload Reference File User Upload Video
6
1
5
3
Rights OwnerRights Owner YouTubeYouTube UserUser
4
7
Match?
ID File Database
Generate
ID File
Legacy Lookup
If matched, content claimed
automatically
Review and manage claims
Generate
ID File
2
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Content Owners can identify their clips BEFORE they are made available on YouTube
ID File Database
Generate
ID File
User Upload Video
1 Process & Match
2 Make available if not matched
3
Match?
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Oportunidades de YouTube
Revenues
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Display: Banners + In Video Ads
Features:
• Image Ads may appear on Google’s extensive Content Network
• Ads can be dynamically matched to content of a specific page
• You can upload .JPEG, .GIF, .SWF or .PNG images (50k file size limit)
http://www.youtube.com/watch?v=sy4DBgyqCoQ
http://www.youtube.com/watch?v=Hlew8g8C2PA&feature=user
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Long Format
http://www.youtube.com/user/CBS
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Sponsors
http://www.youtube.com/user/TopGear
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Branded Entertainment
http://www.youtube.com/user/SethComedy
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Interactúa con tu audiencia
La Interacción como elemento de Unión con la Audiencia
http://www.youtube.com/watch?v=FZ1st1Vw2kY