Consumer usage patterns in the age

of the app

Georgia Foster

Source: UK edition, Deloitte Global Mobile Consumer Survey, May–Jun 2016-17

Figures show that gamers prefer playing on a console in comparison to playing on a handheld, tablet, smartphone and computer.

And apps and physical disc/cart are most popular out of online download, online social, online multiplayer, online browser sites and others (pre install).

Gaming and Mobile gaming

23% at equivalent spend 3.22

hours using apps

Source - online survey amongst 4,058 representative online GB individuals aged 8-74 (fieldwork June 2014)

Compared with March 2016, total minutes spent on mobile apps are up more than 14%, representing 82% of the total time spent on mobile and more than half of all digital minutes.

The combined U.K. app minutes in September 2016 totalled more than 86 million days, or more than 236,105 years – the same time that has passed since the Middle Palaeolithic period (around 30,000 years before the first appearance of homo sapiens).

On a per-user basis, average app time is up 14% in the last 6 months, and we now spend on average almost 63 hours a month on mobile apps, versus 14 on mobile web.

Most mobile app users in September 2016 did not download a single app, and of those who did, more than half only downloaded one or two. Only a few heavy users download more than 5 apps per month, and they represent less than 8% of the total app audience.

How the usage of apps have changed over recent time

Source: http://www.comscore.com/Insights/Data-Mine/How-mobile-apps-are-distorting-time

Video taking and sharing 2015-2016(%)

As photo taking and sharing

becomes ever more prolific, the focus is shifting to

video, which is likely to substitute

increasingly for still photos.

According to Deloittes

research 16% of

smartphone owners now

shoot videos

weekly and share via

social media or instant

messaging.

There has been a corresponding increase in daily photo posting to

social media and sharing via

instant messaging,

from five per cent to 12%.

The proportion of those taking

and sharing photos weekly

has fallen, suggesting occasional

weekly users have become

daily ones.

Source: UK edition, Deloitte Global Mobile Consumer Survey, May-Jun 2015, May-Jun 2016

Source: UK edition, Deloitte Global Mobile Consumer Survey, May–Jun 2016

How are apps being used?

Source: Flurry Anlaytics ComScore, Pandora, Facebook, NetMarketShare Note: US june 2015

In 3 hours and 40 minutes 90% of time is being spent on the usage of apps.

This 90% includes Apps such as: Facebook, messaging/social, YouTube, entertainment, gaming, utilities, productivity, news and others.

Statistics and how users interact with apps

Figures show that 56% of people review the weather using an App. Whereas 22% of people who use a browser.

Source: UK edition, Deloitte Global Mobile Consumer Survey, May–Jun 2016

However statistics state and reveal a clear contrast for online shopping/retail. 40% of people shop using a browser whereas 22% use an app.