Presentation-UBanquet 2011.02.19 2003
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UNIVERSITY OF GREENWICHBA (HONS) IN BUSINESS STUDIES
BUSI 1484
Managing Strategy
Presented By :
Francis Wong Steven Ng
Yanis Cheung Peggy Ng
Date : 19 February 2012
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BACKGROUND
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U-BANQUET GROUP
Its predecessor was Choi FookHolding Limited
Operating several brands in
Hong Kong :
Chinese Cuisine Restaurant :U-Banquet
One-Stop Shop WeddingService Provided Company :U-Wedding
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BUSINESSSTRATEGY
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BUSINESS STRATEGY
Business Vision Statement
Value Chain
Core Competence
Competitive Advantage
Marketing Strategy & Promotion
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BUSINESS VISIONSTATEMENT
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BUSINESS VISION STATEMENT
Mission- Intent on understanding the different needs of eachcustomer in order to create a sweet & romantic wedding orunique event for wedding couples;
- Commit to do the best in order to ensure the mostimportant moment in the lifetime is much unforgettable &memorable.
Vision
- Provide the most comprehensive and excellent one-stopwedding and event planning service with professional,sincere and attentive service to customer
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VALUE CHAIN
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VALUE CHAIN Michael Porter identified a set of interrelated generic activities common to a wide range of firms
It is useful to model the firm as a chain of value-creating activities.
It could identify the competitive advantage through the value chain analysis
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CORECOMPETENCE
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CORE COMPETENCE
Three key criteria are:
It is not easy forcompetitors to imitate.
It can be leveragedwidely to manyproducts and markets.
It must contribute to
the end consumer'sexperienced benefits
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COMPETITIVEADVANTAGE
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COMPETITIVE ADVANTAGE
Cost Advantage
Competitive price offered among competitors
U-Banquet Tao Heung Maxim
Weekdays $5,500-8,000 $4,250-6,800 $5,800-9,000
Weekend orpublic holiday
$6,000-8,500 $5,000-8,000 $6,200-9,800
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COMPETITIVE ADVANTAGE
Differentiation Advantage
Convenience Location Like :
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COMPETITIVE ADVANTAGE
Differentiation Advantage
Chinese Cuisine
Food Quality
Environment
Social Responsibilities
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MARKETINGSTRATEGY
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MARKETING STRATEGY
By QuickMBA
The marketing concept of building anorganization around the profitablesatisfaction of customer needs has
helped firms to achieve success inhigh-growth, moderately competitivemarkets. However, to be successful inmarkets in which economic growth hasleveled and in which there exist manycompetitors who follow the marketing
concept, a well-developed marketingstrategy is required. Such a strategyconsiders a portfolio of products andtakes into account the anticipatedmoves of competitors in the market.
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MARKETING STRATEGY
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MARKETING STRATEGY
Promotion
Coupon
U Banquet’s Credit Card & Instalment
Wedding Expo
Web Site
Facebook Magazine Advertisement
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MARKETING STRATEGY
COUPON
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MARKETING STRATEGY
U BANQUET’S CREDIT CARD AND
INSTALMENT
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MARKETING STRATEGY
WEDDING-EXPO
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MARKETING STRATEGY
WEB-SITE
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MARKETING STRATEGY
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MARKETING STRATEGY
MAGAZINE ADVERTISEMENT
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CONCLUSIONWhy Strategy is so important
Rigorous Changing Market Environment
Threat from Competitor to Substitute
Demanding Customers
Sustainable Business Growth
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CONCLUSIONStrategy is
Long Term Direction
Responsive to Market Challenge
Allocate Resources
Scope of Business Activities
Value and Expectation of Stakeholder
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Q & A
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~ END ~
THANK YOU