Presentation1 nordstrom 2
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Transcript of Presentation1 nordstrom 2
•Currently, they comprise of:
1. 112 Full line stores
2. 69 Nordstrom rack clearance stores
3. 2 Jeffery boutiques
4. 1 Clearance store
The Nordstrom Family
• Nordstrom treats its customers like its most valued asset and consists of exclusive and unique customer policies, such as:
1. Their “No question asked” return policy
2. Various customer loyalty programs
3. They have just one rule, “Use good judgement at all situations”
Social Media Influence
• The Management at Nordstrom uses social media very efficiently
• They make use of it to remind people about their upcoming sales
• To address any of their concerns
• To post pictures about new arrivals
Nordstrom
<3
Sale! Sale! SALE!
• The Half yearly sale is the most known sale for Nordstrom
• “Pin it to win it” is a new program started by them to keep their customers engaged
• They have some or the other offers going on throughout the year
Nordstrom’s Strategy
1. Luxury and personalization
2. Upscale fashion merchandiser
3. Unmatched customer service
4. Unique consumer profile
That is why,
People Love Nordstrom!
Customer Service
•Known for quality, Service and Trust
•Customers stay Loyal even at hard times
•Every time they open a new store, they help raise money for local charities
Human Relations
• The Management at Nordstrom values its employees as much as its customers
• They believe in making work fun
• They provide great growth and career development opportunities for their employees
CSR• In 2015, they recycled 90% of
their waste
• They take care of communities + Respect Environment
• Charitable programs:
Treasure & Bond
United way
Shoes that fit
And many more…
“We’re Going To Leave It Better Than We Found It”
• How else can Nordstrom continue to provide exceptionalcustomer service and increase brand loyalty?
1) Continue Understanding and pleasingcustomers like no one else does
2) Continue to provide High Quality products
Risks
#1
Limited commercials and advertisements
#2
Expensive
#3
Not having products that the consumers desire
Summary
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About Us
Loyalty
and
rewards
Nordstrom
family
Social
media
influence
Nordstrom’s
Strategy
Customer
Service
Human
Relations
Case
Analysis
CSR