PresentationHMC-EN 22
Transcript of PresentationHMC-EN 22
ADVERTISING & DIRECT MARKETING
POSITIONING & BRANDING
CORPORATE COMMUNICATION
INTERACTIVE MARKETING
PROMOTIONS & SALES SUPPORT
PARTNERSHIP
STORYTELLING TO HARMONIZE COMMUNICATIONS
AND RAMP UP
Take command of your journeyBright solutions for sensitive biologics
The route widely traveled Precision in every direction Setting a new course to success
BD Hypak™ for BiotechGlass Prefillable Syringe System
BD Neopak™Glass Prefillable Syringe System
BD Sterifill™ for BiotechPlastic Prefillable Syringe
The route widely traveled Precision in every direction Setting a new course to success
BD Hypak™ for BiotechGlass Prefillable Syringe System
BD Neopak™Glass Prefillable Syringe System
BD Sterifill™ for BiotechPlastic Prefillable Syringe
The route widely traveled Precision in every direction Setting a new course to success
BD Hypak™ for BiotechGlass Prefillable Syringe System
BD Neopak™Glass Prefillable Syringe System
BD Sterifill™ for BiotechPlastic Prefillable Syringe
“Take command of your journey”
• “The route widely traveled”• “Precision in every direction”• “Setting a new course to success”
Strategy and key messages
• Documentation• Customer webinar• Internal training event
Action plan
LOGOS