HelloI’m John and this is your team

Delivering creative solutions for commercial challenges

BriefProject CAL

Create a suitable brand name for STAR Commerical Academy’s new Academy.The name will be, easily recognisable and assoicated with the current brand.

The name should be easy and quick to use and have a connecion to the curent brand od STAR.

ApproachProject CAL

Sleek, Bold and Recognizable:

“speak for itself”Champion Academy Learning , the brand name abbrevation CAL. Makes the brand memorable and easily recognizable Do let the brand name speak for itself .

Start here..Remember..

You are already a brand.

I have seen your brand before, but I haven’t seen your new extension and I am relying your brand

to tell me what it is..“speak for itself”

Project CAL

CH

AM

PIO

NS ACADEMY

L E A R N I NG

C

HA

MPI

O

NS ACADEMY

L E A R N I N

G

CH

AM

PI O

N S A C A D E MY

L E A R N I N G

CHAMPIONSNETWORK ACADEMY

CHAMPIONSLEARNING ACADEMY

Next steps?Project CAL

Feedback...

Let us know your views and opinions, ask questions, this is your brand exten-sion.

Let’s be single minded in our direction and get everyone on board at the beginning.

Contact:John Graham FCSDManaging DirectorMobile: +44 (0) 7831 859 672Email: john@adcreative.co.ukadcreative.co.uk

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John Graham FCSD

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Delivering creative solutions for commercial challenges