Proximitat i tecnologia, la gran oportunitat del retail · XV Jornada Retail Comertia-171114 COMPRA...
Transcript of Proximitat i tecnologia, la gran oportunitat del retail · XV Jornada Retail Comertia-171114 COMPRA...
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Proximitat i tecnologia, la gran oportunitat del retail
XV Jornada retail Comertia 14 de novembre de 2017
Xavier Comas Cofundador i CEO
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XV Jornada Retail Comertia-171114
PREU
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XV Jornada Retail Comertia-171114
PREU VARIETAT
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XV Jornada Retail Comertia-171114
PROXIMITAT
PREU VARIETAT
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XV Jornada Retail Comertia-171114
PROXIMITAT SINGULARITAT
PREU VARIETAT
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XV Jornada Retail Comertia-171114
PROXIMITAT SINGULARITAT
PREU VARIETAT
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XV Jornada Retail Comertia-171114
PROXIMITAT
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XV Jornada Retail Comertia-171114
ESTEM A PROP
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XV Jornada Retail Comertia-171114
SOM PROPERS
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XV Jornada Retail Comertia-171114
ESTEM A PROP SOM PROPERS
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XV Jornada Retail Comertia-171114
DISTÀNCIA PERSONES
ESTEM A PROP SOM PROPERS
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XV Jornada Retail Comertia-171114
CONVENIÈNCIA quan i des d’on vulguis
PERSONALITZACIÓ informació=coneixement
TECNOLOGIA
DISTÀNCIA PERSONES
ESTEM A PROP SOM PROPERS
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OMNICANALITAT
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XV Jornada Retail Comertia-171114
OMNI = TOTS
SIMPLIFICANT…
VISIÓ ÚNICA DEL CLIENT
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XV Jornada Retail Comertia-171114
COMPRA EN BOTIGA
SHOW ROOMING
CLICK & COLLECT
WEB ROOMING
COMPRA ONLINE
Tot el procés de compra succeeix
a la botiga
Busco en botiga
⇓ Compro online
Busco i compro online
⇓ Recullo en
botiga
Busco online
⇓ Compro en
botiga
Tot el procés de compra es
fa online
OMNICANALITAT
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XV Jornada Retail Comertia-171114
Estudio Anual de eCommerce 2017 – IAB & Elogia
TENDÈNCIA A L’ALÇA…
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XV Jornada Retail Comertia-171114
80% S’INFORMA ONLINE
A L’HORA DE LA VERITAT…
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XV Jornada Retail Comertia-171114
80% S’INFORMA ONLINE
A L’HORA DE LA VERITAT…
+90% COMPRA EN BOTIGA
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XV Jornada Retail Comertia-171114
DESCOBREIX APARADOR DIGITAL
APROPA’T PROXIMITY MARKETING
COMPRA ARA VENDA ONLINE
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XV Jornada Retail Comertia-171114
DESCOBREIX APARADOR DIGITAL
COMPRA ARA VENDA ONLINE
APROPA’T PROXIMITY MARKETING
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XV Jornada Retail Comertia-171114
DESCOBREIX APARADOR DIGITAL
COMPRA ARA VENDA ONLINE
APROPA’T PROXIMITY MARKETING