PROYECTO proceso estrategico.doc

7/23/2019 PROYECTO proceso estrategico.doc

http://slidepdf.com/reader/full/proyecto-proceso-estrategicodoc 1/20

PROCESO ESTRATEGICOPRIMERA Y SEGUNDA ENTREGA

PRESENTADO POR:

DIANA CAROLINA MOSQUERA QUINTEROSANDRA MARTINEZ LOPEZ

MONICA JOHANA RENDON CAMARGOHECTOR HERNAN GARZON

TUTOR

OLGA PATRICA CASTRO ALVAREZ

POLITECNICO GRAN COLOMBIANO

MODALIDAD VIRTUALMAYO DE 2015



20

Proye!o Pr"#er$ y Se%&'($ E'!re%$E)$*&$"+' (e Proye!o,

TABLA DE CONTENIDO

1- IN.ORMACION GENERAL/ Re,e$ ",!+r"$ (e* ,e!or / Pro(&!o, Ser)""o,/ C$(e'$ 3ro(&!")$ 4A3*"$ '"$#e'!e 3$r$ ,e!ore, I'(&,!r"$*e,6/ Gre#"o, 4Co'7or#$(o, 3or *$, e#3re,$, (e* ,e!or6

2- IN.ORMACI8N .INANCIERA DEL SUBSECTOR 4V$*ore, e' #"**o'e, (e3e,o6

9- IN.ORMACI8N .INANCIERA DE LAS PRINCIPALES EMPRESAS DELSUBSECTOR

:- AN;LISIS DE MACROENTORNO



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1. INFORMACIÓN GENERAL

Reseña Histói!a "e #a Ga$a"ea %&'i$a.

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20


,&$a Ga$a"ea e$ C&#&(%ia.

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DESARROLLO Y E-OLUCIÓN

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20


PROGRAMAS DE CONSER-ACIÓN

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Análisis Roe y Roa.2009 2010 2011 2012 2013

Resultado delejercicio

1.261.615 1.322.137 1.741.280 1.945.532 2.367.013

Importe neto

de la cifra de

negocios

10.406.960 11.083.514 12.526.595 13.792.612 15.946143

Margen neto 12% 12% 14% 14% 15%

Rotacion de

activos

1,34 1,33 1,27 1,26 1,24

RO % 1!"2% 15"9% 1#"#% 1#"$% 1$"4%

Multiplo de

endeudamiento

1,64 1,55 1,53 1,47 1,52

RO % 2!"!% 24"!% 2#"1% 2!"1% 2#"9%

ANALISIS DE MACROENTORNO

8-ARIABLES POLITICAS

E* Dere!o 1500 (e 200 e,!$<*e"+ e* re%*$#e'!o !F'"o $ !r$)F, (e* &$* ,e re$e* S",!e#$ O7""$* (e I',3e"+'? V"%"*$'"$ y Co'!ro* (e *$ C$r'e? Pro(&!o,Cr'"o, Co#e,!"<*e, y Der")$(o, Cr'"o, De,!"'$(o, 3$r$ e* Co',&#o H&#$'oy *o, re>&","!o, ,$'"!$r"o, y (e "'o&"($( >&e ,e (e<e' &#3*"r $ *o *$r%o (e !o($,*$, e!$3$, (e *$ $(e'$ $*"#e'!$r"$-Le%",*$"+' (e 3ro!e"+' (e* #e("o $#<"e'!e E* T=!&*o I? (e *$ P$r!e VII? (e*Dere!o 211 (e 1K:? (e!er#"'$ e* &,o >&e ,e *e (e<e ($r $ *o, ,&e*o, &$'(o ,e!r$!$' (e $!")"($(e, $%r=o*$,? 3ro#o)"e'(o *$ oor("'$"+' (e e,!&("o,?"')e,!"%$"o'e, y $'*",", (e e,!o, ,&e*o, 3$r$ >&e ,& #$'e@o ,e$ r$"o'$*-Le%",*$"+' Tr"<&!$r"$ *$ *e%",*$"+' o*o#<"$'$ !"e'e o#o e*&"($, (e* "#3&e,!o,o<re *$, )e'!$, $ !o($, *$, !r$',$"o'e, >&e ,e $%$' o' *$ o#3r$ o )e'!$ (e$'"#$*e, )")o, ,e%' e* $r!=&*o :2:? (e* $3=!&*o III? (e* *"<ro !erero (e* E,!$!&!oTr"<&!$r"o 4Ley 10 (e 20126-E* PTP 4Pro%r$#$ (e Tr$',7or#$"+' Pro(&!")$6 e' $*"$'$ o' e* I',!"!&!oCo*o#<"$'o A%ro3e&$r"o ICA? $(e*$'!$ &'$ e,!r$!e%"$ >&e !"e'e o#o 3ro3+,"!o?3ro#o)er *$ er!"7"$"+' e' B&e'$, Pr!"$, G$'$(er$, /BPG/ (e,(e e* e,*$<+'

(e *$ o#er"$*"$"+' <&,$'(o e* 7or!$*e"#"e'!o (e *$ $(e'$? $,= o#o e*e#3o(er$#"e'!o (e *$ $r'e o#o &' 3ro(&!o o*o#<"$'o-Co#o re,&*!$(o (e *$ 3reo&3$"+' (e* Se!or e' !e#$, (e $(#","<"*"($( (e *$$r'e <o)"'$ $ #er$(o, "'!er'$"o'$*e,? e* Pro%r$#$ (e Tr$',7or#$"+'Pro(&!")$ /PTP/ y Proe3or! *"(er$ro' *$ o',!r&"+' (e &'$ #$!r" (e"'!er'$"o'$*"$"+' @&'!o $ 19 e'!"($(e, (e* or(e' 3<*"o y 3r")$(o? e' *$ >&e ,e"(e'!"7"$ro' : e@e, e,!r$!F%"o, Ge'er$"+' y 3r"or"$"+' (e *$ o7er!$ e3or!$<*e?



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#e@or$ (e* e,!$!&, ,$'"!$r"o? 3ro(&!")"($( y o#3e!"!")"($( y !e#$, ,e',"<*e,o#o e* Dere!o 1500 (e 200-

A r$= (e *o, !r$!$(o, (e *"<re o#er"o? *o, #"'",!er"o, (e* %o<"er'o e,!' e' *$!$re$ (e $&#e'!$r *$ o#3e!"!")"($( (e* 3$=,? 3$r$ *o &$* (e,$rro**$' 3*$'e, y3ro%r$#$, 3$r$ $er #, o#3e!"!")o, "er!o, ,e!ore, eo'+#"o,- E* ,e!or $r'e <o)"'$ e, &'o (e *o, ,e*e"o'$(o, 3$r$ e,!o- L$ 3$r!""3$"+' (e *o,("7ere'!e, %re#"o, e, $!")$ y e'7o$($ e' ,&3er$r *$, <$rrer$, 7"!o,$'"!$r"$, >&e$!&$*#e'!e "#3"(e' e* $e,o re$* $ #&o, #er$(o, "'!er'$"o'$*e,-

VARIABLES ECONOMICASSe%' &' "'7or#e (e *$ o7""'$ (e 3*$'e$"+' (e .EDEGAN y .NG 4.o'(o'$"o'$* (e* %$'$(o6? e' #$yo (e 201: e* %$'$(o e' 3"e e' Bo%o! ,e #$'!&)o,o<re *o, 9-90 "*o? #"#o )$*or $*$'$(o e' e* !r$',&r,o (e* 3r"#er

,e#e,!re- E* )$*or ,e #$'!&)o #, $*!o e' Me(e**=' (o'(e e' @&'"o (e* #",#o $oe* !o3e 7&e (e 9-1 "*o- Co' <$,e e' *o $'!er"or? *$ o7""'$ (e P*$'e$"+' (e.e(e%'/.NG ("o $ o'oer &' 3ro'+,!"o (e* 3re"o (e* %$'$(o %or(o 3$r$ 2015-Se%' ,e "'("$? e* $*$ ,e #$'!e'(r $,!$ e* 3r"#er ,e#e,!re y !e'(er $ $er *e)e#e'!e (&r$'!e e* ,e%&'(o 3er"o(o (e* $oTe'(e'"$, (e* PIB L$ o'!r"<&"+' >&e !"e'e *$ %$'$(er=$ $* PIB '$"o'$* e, (e*1?? $* PIB $%ro3e&$r"o e, (e* 20 y $* PIB 3e&$r"o e, (e* 59- L$ 3ro3&e,!$(e #e@or$ $r=$ >&e *$ e7""e'"$ e' *o, e<$(ore, ,e$ #$yor? y$ >&e ,e 3o(r=$'!e'er #, $<e$, (e %$'$(o 3or e!re$- E,!o $e*er$r=$ e* $3or!e >&e !"e'e *$%$'$(er=$ e' e* 3ro(&!o "'!er'o <r&!o- 4.&e'!e .e(e%'6I'7*$"+' Co*o#<"$ e, &'$ (e *$, eo'o#=$, *$!"'o$#er"$'$, o' "'7*$"o'e, #,

e,!$<*e,? $er'(o,e e,!$, $ &' 3ro#e("o (e* 9 $'&$*-Co*o#<"$ e, &' 3$=, (e,!$$(o e' *$ 3ro(&"+' (e %$'$(o <o)"'o o'!'(o,e e'200K e'!re *o, 3r"#ero, 11 3ro(&!ore, #&'("$*e,? o' &'$ 3$r!""3$"+' (e 2(e* !o!$*- E' A#Fr"$ L$!"'$ Co*o#<"$ ,+*o e, $)e'!$@$($ 3or Br$,"*? Ar%e'!"'$ yMF"o- E' e* 2010 e* $!o o*o#<"$'o $*$'+ 2: #"**o'e, (e $<e$,? (e *o,&$*e, 5? ,e (e("$ $ *$ 3ro(&"+' (e $r'e? 95 $* (o<*e 3ro3+,"!o y ?: $*$ *eer=$- 4.&e'!e GIRA? .APRI? .e(e%$'6E* .o'(o Mo'e!$r"o I'!er'$"o'$* 4.MI6 3re)"+ &' re"#"e'!o 3$r$ *$ eo'o#=$o*o#<"$'$ e' 2015 (e 9?: 3or "e'!o y (e 9? 3or "e'!o 3$r$ e* 3r+"#o $o?"'7er"or $* 3ro'+,!"o >&e !e'=$ "'""$*#e'!e $," #",#o? re"#"e'!o eo'+#"o%*o<$* 3$r$ 2015 e' 9?5 3or "e'!o?

8-ARIABLES SOCIO8CULTURALESCo',&#o E' e* 201: Co*o#<"$ o',&#"+ K0-000 !o'e*$($, (e $r'e? &'$3ro"#$(o (e 1K-9%3er 3"!$ $'&$*- E,!$, "7r$, ,o*o "'*&ye' $>&e**$, $'$*e,re3or!$($, 4.&e'!e .e(e%' .NG Co'!e!o%$'$(ero-o#C&*!&r$ (e Co',&#o E* o',&#"(or o*o#<"$'o 3ro#e("o 3re7"ere $r'e 7re,$?,"' e#<$r%o? e' *o, #er$(o, (e $*!o 3o(er $(>&","!")o e",!e *$ 3re7ere'"$ $"$e* o',&#o (e $r'e, #$(&r$($,



20


L$ "'(&,!r"$ ,e e'&e'!r$ #&y o'e'!r$($ e' e'!ro, (e o',&#o (e<"(o $3re7ere'"$ (e o',&#o (e $r'e $*"e'!e? <$@$ 3ro#o"+' (e o',&#o (e $r'e

re7r"%er$($? y 3re$r"$ $*"($( (e )=$, !erre,!re,E* o',&#o "'!er'o (e $r'e <o)"'$ $ (",#"'&"(o e' *o, *!"#o, $o,? (e<"(o $>&e e* o',&#o (e $r'e (e re, $ ,"(o ,&,!"!&"(o 3or e* 3o**o 3or ,& #e'or 3re"oy $ *o, $*!o, 3re"o, o$,"o'$(o 3or *$, e3or!$"o'e, $ Ve'e&e*$

8-ARIABLES TECNOLOGICASL$, o#er"$*"$(or$, (e $r'e, !"e'e' &'o, re>&er"#"e'!o, <,"o, >&e$,e%&r$' *$ o'!"'&"($( (e *$ $(e'$ (e 7r=o y 3or *o !$'!o *$ "'o&"($( (e *o,$*"#e'!o,L$ $*"($( (e *$ $r'e (e3e'(e e' &'$ %r$' 3$r!e (e *$ $*"($( (e* "',&#o 4$'"#$*<o)"'o6 (e,(e *$, 7"'$, %$'$(er$, "')o*&r$'(o e' e* 3roe,o *$, *!"#$, y

#e@or$($, !e'o*o%=$, e' %e'F!"$? $*"#e'!$"+'? ,$'"($( y #$'e@o (e *o,$'"#$*e, 3$r$ o<!e'er *$, #e@ore, $r$!er=,!"$,- De $**= 3$r$ **e)$r $* ,$r"7""o*o, #e@ore, $'"#$*e, (e o'(""o'e, +3!"#$, >&e %$r$'!"e' *$ $*"($( (e *$$r'e- De "%&$* 7or#$ e' *o, ,"%&"e'!e, 3roe,o, "'(&,!r"$*e, (e<e' )er,ere7*e@$(o, *o, 3ro!oo*o, (e $*"($( y e* &,o "'!e',")o (e !e'o*o%=$? !$'!o e' e*,$r"7""o o#o e' e* 3roe,o (e (e,3o,!e (e *$ $r'e? e#3$>&e y (",!r"<&"+'De3e'("e'(o e* !"3o (e #er$(o? *$, e"%e'"$, y 'ee,"($(e, (e $($ &'o (ee,!o, ,e%#e'!o,? ,e $3*"$' !e'o*o%=$, 3$r!"&*$re, 3$r$ *o%r$r *o, or!e,,o*""!$(o, 3or e* #er$(o-E* $!&$* %o<"er'o re$*"$ e,7&ero, 3$r$ 3o'er $* $*$'e (e &' #$yor '#ero (eo*o#<"$'o, *$, !e'o*o%=$, (e *$ "'7or#$"+' y *$, o#&'"$"o'e,- Lo, *o%ro,

>&e 3&e($' o<!e'er,e e' e,!e ,e'!"(o? 3er#"!"r' #e@or$r *$, *"#"!$($,o#&'"$"o'e, >&e $!&$*#e'!e !"e'e *$ e#3re,$ o' $($ &'$ (e ,&, 7"'$,(e<"(o $ 3ro<*e#$, e' e* $*$'e (e *$ ,e$* (e *o, (",!"'!o, o3er$(ore, (e!e*e7o'=$ e*&*$r (e* 3$=, y 3o,"<"*"!$r >&e? e' &' 7&!&ro er$'o? 3&e($'o'e!$r,e !o($, *$, 7"'$, $ *$ e< y *o, $(#"'",!r$(ore, (",3o'%$' (e orreo,e*e!r+'"o, >&e 7$"*"!e' *$, o#&'"$"o'e, "'!er'$,-E* o#3o'e'!e !e'o*+%"o e,? >&",? &'o (e *o, #, %r$'(e, *"#"!$'!e, (e* 3$=,?3$r!"&*$r#e'!e e' re$, r&r$*e,- A*%&'$, (e *$, !e'o*o%=$, e",!e'!e, y >&e!"e'e' %r$' 3o!e'"$* 3$r$ ,er e#3*e$($, 3or *$, e#3re,$, %$'$(er$, ,o' e*#e@or$#"e'!o %e'F!"o (e *o, $'"#$*e, 7*$o, >&e ,e o#3r$'? *$ ,&3*e#e'!$"+''&!r""o'$*? e* #$'e@o r$"o'$* (e* 3$,!oreo? !e'o*o%=$, >&e 3er#"!e' #e@or$r

$!")"($(e, o#o e* o'!ro* (e #$*e$, e' *o, 3o!rero, y *$, ("7ere'!e, !e'o*o%=$,>&e 3er#"!e' o',er)$r 7orr$@e, 3$r$ !"e#3o, (e e,$,e? e'!re o!r$,-Co')e'"o N- 10 (e 2011 SENA .EDEG;N/.NG E,!e o')e'"o ,e 7"r#+ e'2010 e' e* #$ro (e* Pro%r$#$ (e I''o)$"+' y De,$rro**o Te'o*+%"oPro(&!")o? 3or &' )$*or (e 9-5K #"**o'e, (e *o, &$*e, e* SENA $3or!$ 1-50 y.EDEG;N/.NG 1-1 #"**o'e,- S& o<@e!")o e, !r$',7er"r e "#3*e#e'!$r !e'o*o%=$, ("r"%"($, $* #e@or$#"e'!o (e *$ $*"#e'!$"+' (e *o, $'"#$*e,? *$%e,!"+' $#<"e'!$*#e'!e ,o,!e'"<*e? *$ "#3*e#e'!$"+' (e *$, <&e'$, 3r!"$,



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3ro7e,"o'$*e, y *$ ,o"$*"$"+' $ %$'$(ero, y o3er$r"o, (e* $#3o-Co')e'"o N- 92 (e 2011 SENA .EDEG;N/.NG E,!e o')e'"o ,e 7"r#+ e'(""e#<re (e* 2011 e' e* #$ro (e* Pro%r$#$ (e I''o)$"+' y De,$rro**oTe'o*+%"o Pro(&!")o? 3or &' )$*or (e :-52 #"**o'e, (e *o, &$*e, e* SENA$3or!$ 2-22 y .EDEG;N/.NG 1-91 #"**o'e,- S& o<@e!")o e, )$*"($r? ,o"$*"$r?!r$',7er"r e "#3*e#e'!$r !e'o*o%=$, re*$"o'$($, o' *$ $3*"$"+' (e *$'or#$!")"($( ,$'"!$r"$? *$ $3*"$"+' (e <&e'$, 3r!"$, %$'$(er$, y <&e'$,3r!"$, e' ,$*&(? *$ e,!r&!&r$"+' (e #o(e*o, o#3e!"!")o, (e 3ro(&"+' (e$r'e? e* *&*o (e o,!o, (e 3ro(&"+' y *$ o'7or#$"+' (e '*eo, re%"o'$*e,(e ,",!e#$, ,"*)o3$,!or"*e,-

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20


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9EB GRAFIA

!!3,-($'e-%o)-o-$%ro'e!-%o)-o-7e(e%$'-or%-o- #"'$%r"&*!&r$-%o)-o!!3,-3!3-o#-o!!3-,"-%o)-o(r&3$*,"!e,(e7$&*!7"*e,7"*e,CARNE20BOVINA-3(7 !!3-&'"'or!e-e(&-o(o&#e'!,25597:0$:/:$71/:eK0/K9:K/e0:<05$2:2

http://www.agronet.gov.co/

http://www.fedegan.org.co/

http://www.minagricultura.gov.co/



https://www.ptp.com.co/

http://www.sic.gov.co/drupal/sites/default/files/files/CARNE%20BOVINA.pdf

http://www.uninorte.edu.co/documents/72553/6f470a48-4af1-4e90-9349-e0c4b05ca242

http://www.agronet.gov.co/

http://www.fedegan.org.co/


https://www.ptp.com.co/

http://www.sic.gov.co/drupal/sites/default/files/files/CARNE%20BOVINA.pdf

http://www.uninorte.edu.co/documents/72553/6f470a48-4af1-4e90-9349-e0c4b05ca242

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