Quantum MCF Presentation
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MCF - BrandingAugust 21, 2013
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MCF Logo
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2013 Quantum Communications
MCF Logo
Rationale
The approach to this identity is to bring the MCF logo into modern times but keep it
elegant and professional. The existing identity is too boxy and old fashioned;
the combination of lines, curves, and colors in the new identity introduces a more
modern element to the logo.
A revamp of the existing blue, the color was chosen to inject life, freshness, and
modernity to the identity.The color represents hope, honesty, and a brighter future.
The symbol created is an abstract representation of the megaphone already present
within the existing identity.
The megaphone symbolizes the foundation as a media organization that aims to raise
the voices of embattled journalists, activists, and students who wish to promote welfare,
democracy, and unity in the region.
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MCF
Existing Logo
ColorIconStripes
Bad Typography
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MCF
Logo Sketches
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MCF
Logo
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MCF
Color Variations
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MCF
Business Card
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MCF
Letterhead
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MCF
Roll Up Banner
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MCF
Backdrop
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MCF
Compact Disk
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MCF
Pins
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MCF
3D Logo
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MCF
Signage
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MCF
Facebook Page
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MCF
Media Institute
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MCF - Media Institute
Rationale
An extension of the above MCF logo, the words Media Institute are simply added in thesame blue and sans-serif font to distinguish between the two entities.
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MCF - Media Institute
Logo
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MCF - Media Institute
Color Variations
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Media CommunicationFacilities
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Media Communication Facilities
Rationale
The approach to this identity was to keep it completely separate from the MCF identity,
but also be able to work harmoniously together. The choice of typeface and color are
different yet complementary. The symbol for the Media Communication Facilities was
created to highlight the importance of making connections and having a well-rounded
approach to communication.
This logo also uses a sans-serif modern typeface that is strong, bold, and expressive,emphasizing the core qualities of Media Communication Facilities.
The letters of the acronym are connected and encapsulated within a perfect circle,
which represents the global and holistic approach that this organization uses to service
its clients.
The red color represents energy, courage, and strength, reecting the importance of theorganizations work and the power it has to create change.
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Media Communication Facilities
Sketches
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Option 02
Color Variations
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Option 02
Color Variations
Media Communication Facilities
Logo
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Media Communication Facilities Logo
Color Variations
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Media Communication Facilities Logo
Logo
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Media Communication Facilities
Business Card
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Media Communication Facilities
Letterhead
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Media Communication Facilities
Roll Up Banner
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Media Communication Facilities
Pins
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Media Communication Facilities
3D logo
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Media Communication Facilities
Signage System
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Media Communication Facilities
Facebook Page
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