Revista E&P - Marzo 2011

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    E P M A G . C O

    Unconventional shale

    development takes root

    internationally

    THE

    M A R C H 2 0 1 1

    Shale Gale

    Operating Efficiency

    Subsea Systems

    Coiled Tubing

    4-D Seismic

    StimulationTechnology

    Drill BitRecords

    Operating Efficiency

    Subsea Systems

    Coiled Tubing

    4-D Seismic

    StimulationTechnology

    Drill BitRecords

    goes global

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    0000?

    N N L

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    OPERATING EFFICIENCY

    Single-sweep methods offer efficiency gains

    Small-diameter sonic logging tool opensaccess to challenging wells

    Improve frontline practice through riskmanagement

    4-D SEISMIC

    Its all acquisitions fault

    Refraction monitoring shows promise in heavy

    oil field

    COILED TUBING

    Hybrid CT rigs enter the unconventional market

    DRILL BIT RECORDS

    Bit performance is indicative of success

    STIMULATION TECHNOLOGY

    Less is more

    Adjusting fluid properties maximizesshale recovery

    SUBSEA SYSTEMS

    IO, IM position subsea system providers asvaluable partners

    Subsea sampling delivers value

    IndustryPULSE:Technology transfer stepsup the pace of R&D

    Partnership is key to rapidly accelerating safe andreliable technologies to meet demand growth.

    EXPLORATION & PRODUCTIONW O R L D W I D E C O V E R A G E

    MARCH 2011VOLUME 84 ISSUE 3

    A HART ENERGY PUBLICATION www.EPmag.com

    COVER STORY

    32

    InternationalUnconventionalShale gas could soon be a

    global resource.

    6

    WorldVIEW:Survival of the fittest

    After years of hearing, Who are these guys? tinyERHC is poised for growth in the Gulf of Guinea.

    10

    Unconventional: Barnett

    Barnett providesfuture returns

    Why the Barnett might be a good investment.

    40

    42

    46

    49

    52

    57

    61

    6668

    77

    80

    89 REGIONAL REPORT: WEST AFRICA

    71

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    AS I SEE IT

    Collaboration, innovation go hand in hand 5

    MANAGEMENT REPORT

    Five steps to turning the talent management tide 12

    DIGITAL OIL FIELD

    Cloud computing can be applied for reservoir modeling 17

    Digital oil field creates real-time data fire hose 23

    EXPLORATION TECHNOLOGY

    Silicon Valley meets the oil patch 27

    WELL CONSTRUCTION

    New solution for an old problem 29

    PRODUCTION OPTIMIZATIONA perfect storm? 31

    TECH WATCH

    Low-frequency seismic illuminates shale plays 84

    TECH TRENDS

    Innovations and new releases 86

    INTERNATIONAL HIGHLIGHTS

    Operators display global reach 94

    ON THE MOVE/INDEX TO ADVERTISERS 99

    LAST WORD

    Knowledge is power 100

    E&P (ISSN 1527-4063) (PM40036185) is published monthly by Hart Energy Publishing, LP, 1616 S. Voss Road, Suite 1000, Houston, Texas 77057.Periodicals postage paid at Houston, TX, and additional mailing offices. Subscription rates: 1 year (12 issues), US $149; 2 years (24 issues), US $279. Singlecopies are US $18 (prepayment required). Advertising rates furnished upon request. POSTMASTER: Send address changes to E&P, PO Box5800, Harlan, IA 51593. Address all non-subscriber correspondence to E&P, 1616 S. Voss Road, Suite 1000, Houston, Texas 77057; Telephone:713-260-6442. All subscriber inquiries should be addressed to E&P, PO Box 5800, Harlan, IA 51593; Telephone: 713-260-6442 Fax: [email protected] Copyright Hart Energy Publishing, LP, 2011. Hart Energy Publishing, LP reserves all rights to editorial matter in this magazine.No article may be reproduced or transmitted in whole or in parts by any means without written permission of the publisher, excepting that permission tophotocopy is granted t o users registered with Copyright Clearance Center/0164-8322/91 $3/$2. Indexed by Applied Science, Technology Index and Engineering I ndexInc. Federal copyright law prohibits unauthorized reproduction by any means and imposes fines of up to $25,000 for violations.

    DEPARTMENTS AND COMMENTARY

    COMING NEXT MONTH Exploration is the buzzword for the April issue of E&P. Senior Exploration Editor

    Rhonda Duey provides a round-up of recent exploration activity, presenting advances in both land and marine

    seismic and identifying some of the technologies being used to improve exploration success. Other features in the

    issue include riser and subsea technologies and developments in directional drilling. The Bakken shale takes cen-

    ter stage in the Unconventional Report for April, and Australia/New Zealand is the focus of the Regional Report.

    Between issues of the magazine, remember to visit www.epmag.com to read exclusive articles on industry eventsand catch up on the latest oil and gas news.

    ABOUT THE COVER Nabors Rig 520, now working in Irkutsk, Russia, is one of an

    estimated 972 rigs active in the region in 2010, according to Douglas-Westwood. Although

    Russia has considerable unconventional gas reserves, its vast conventional natural gas

    resources (1,680 Tcf, according to the Energy Information Administration) will be the focus

    of development in the near term. (Image courtesy of Nabors Drilling)

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    ONLINE CONTENT MARCH 2011

    KazMunaiGas hits onshore oilKazakhstan state-owned KazMunaiGas

    has made an oil discovery on theLiman Block in the country.

    PREMIUM CONTENT Subscribe @ EPmag.com/explorationhighlights

    EOG ups Bakken production with Elm Coulee fieldAn EOG Resources Inc. horizontal well on the northeastern flank ofElm Coulee field had flow-to-sales at a maximum gross rate of morethan 2,000 b/d of oil.

    AVAILABLE ONLY ONLINE

    Ernst & Young: Oil demandspikes exiting 2010

    By Rebecca Torrellas, Online Editor

    According to Ernst & Youngs quarterlyreport, strong global economic growth

    at the close of 2010 created the sec-

    ond biggest demand spike in the past

    30 years.

    Growing Hawkville

    By Lauren Sjurseth, Online Editor

    The team that discovered the Eagle

    Ford shales Hawkville field tells how

    they got ahead of the competition

    and sowed the seeds of success.

    Water managementis global issue

    By Rhonda Duey, Senior Editor

    Increased unconventional gas

    production and coal degasification

    are raising serious issues about

    water use and disposal.

    READTHELATESTEPmag.com

    INDUSTRYNEWS

    Anadarko hits oil, gas offshore Indonesia

    Anadarko Petroleum Corp. encounteredapproximately 133 net ft (41 net m) of oil andnatural gas pay in Upper Miocene high-qualitydeltaic sandstones at its #1-Badik prospect inthe Tarakan Basin of Indonesia.

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    DIGITAL

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    Technology advances cannot happen without innovation. And innovation happensmore rapidly when more resources can be brought to bear.

    At the GE Oil & Gas annual meeting in Florence, Italy, a few weeks ago, Claudi Santi-ago, company president and CEO, talked about the value of innovation and collabora-

    tion, particularily in a world that is struggling to recover from a global recession.The fact that we need to innovate is paramount, Santiago said, and to truly create

    value, there has to be collaboration. It is absolutely critical. Partnering will be particu-larly essential in the coming years as the industry works to develop equipment that ismore ecologically sound and to extend equipment life. We will continue to innovateand deploy more and more technology that is eco-friendly, he said.

    Those new technologies will include more monitoring equipment. And in the wakeof the Macondo incident, they also will include sensors for BOPs. We are extendingthese capabilities to the subsea segment of the industry, Santiago said. We want to putmore software and more control in place.

    The company invested US $200 million in plants and equipment in 2010 andincreased R&D spending by 10%. GE also deployed more than 700 more resources in

    key regions. The objective in moving more resources into more places around theworld is to get closer to the customer, according to Sam Aquillano, vice president drilling and production for GE Oil & Gas. Co-location allows technology transfereven quicker, he said.

    GE also has established new partnerships in China, India, Saudi Arabia, Kazakhstan,and Russia.

    As national oil companies (NOCs) pursue efficiencies in operation, partneringbecomes more and more significant, and this fact is not lost on the NOCs.

    Ahmad A. Al-Saadi, vice president of gas operations for Saudi Aramco, explained atthe annual meeting that collaboration has become standard operating procedure forSaudi Aramco.

    Saudi Aramco is known to be the oil giant of the world, Al-Saadi said, but he noted

    that oil is not the companys only focus. According to Al-Saadi, the countrys gas pro-duction is expected to grow by 30% in the next 10 years. Producing gas reserves effi-ciently will require new technologies, and Saudi Aramco intends to develop thosetechnologies in cooperation with companies like GE.

    Some of the more practical goals of this collaboration, he said, are to work towardmeeting the demand for spare parts with local manufacturing, to allow access to alarge local young workforce, and to support new ventures with logistical and techni-cal assistance as well as workforce development.

    The world needs more energy as much as 20MMboe/d in the next 10 years, Santiago said. Finding anddeveloping reserves on that scale is a daunting proposition.For that ambitious goal to be achieved, he said, companies

    will have to begin incubating the future together.

    As ISEE IT

    EPmag.com | March 2011

    1616 S. VOSS ROAD, STE 1000HOUSTON, TEXAS 77057

    TEL: +1 713.260.6400FAX: +1 713.840.0923

    www.EPmag.com

    Collaboration, innovationgo hand in hand

    5

    Read more commentary at

    EPmag.com

    JUDY MURRAY

    Editor

    [email protected]

    Editor JUDY [email protected]

    Senior Editor RHONDA [email protected]

    Senior Editor TAYVIS [email protected]

    Senior Editor JO ANN [email protected]

    Senior Editor RICHARD G. [email protected]

    Contributing Editor DON LYLE

    [email protected]

    Associate Editor ASHLEY E. [email protected]

    Corporate

    Art DirectorALEXA [email protected]

    Senior Graphic

    Designer LAURA J. [email protected]

    Production Director

    & Reprint Sales JO LYNNE [email protected]

    Manager,

    Special Projects JO ANN [email protected]

    Online Editor REBECCA [email protected]

    Director of

    Business Development ERIC [email protected]

    Group Publisher RUSSELL [email protected]

    Vice President, Digital Media

    RONS DIXON

    Senior Vice President, Consulting Group

    E. KRISTINE KLAVERS

    Executive Vice President and CFO

    KEVIN F. HIGGINS

    Executive Vice President

    FREDERICK L. POTTER

    President and Chief Executive Officer

    RICHARD A. EICHLER

    H A R T E N E R G Y

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    The sheer scale and immediacy of the demand forhydrocarbons to help spur global economic recovery

    and growth cannot be underestimated.Simply to offset the depletion of reserves and meet

    forecast increases expected to 2020, additional resourcesequivalent to approximately five times the oil capacitycurrently produced by Saudi Arabia and four times thegas capacity currently produced by Russia will berequired.

    Opening up new E&P frontiers means that complextechnical issues must be tackled head-on.

    Expediting progressVisionary engineering expertise is needed to conceptu-alize and swiftly introduce new technology systemsacross the industrys complex value chain, and clearly,

    there can be no compromise: new technologies must besafe, reliable, and proven, enabling operators to miti-gate the potential HSE, financial, and reputational risksof being the early adopter.

    Reliable innovation is integral to the GE Oil & Gasbusiness model. The company underpins deep domainknowledge and commitment to R&D with a new productintroduction system of linear tollgate validation and pro-totype testing to destruction so that to the greatestextent possible there is an understanding of the limits oftechnology prior to commercialization, installation, anddeployment.

    Technology transfer or borrowing from GE sisterindustries is a key competitive differentiator for thecompany that has helped chart its progress over the lastdecade.

    Technology transfer within the company means itapplies experience within other industrial businesses including aviation, healthcare, nuclear and the expert-

    ise within GEs Global Research Centers very directly, forexample, exploiting aero-derivative gas turbines andmaterial science technologies, remote monitoring anddiagnostics capabilities, and also through people byexchanging senior engineers with GE Aviation.

    Like GE Oil & Gas, every original equipment manu-facturer will lay claim to having world-class systems toincubate new technologies, backed by Six Sigma, Lean,and a range of proprietary approaches that underpinoperational business processes.

    But, even for an industrial conglomerate with genuinetechnology and scale differentiators, world-class systems

    simply are not enough to be able to adequately serveoperator customers. More than any other factor, part-nership is the key success in tomorrows global energyindustry.

    The power of partneringThe oil and gas industry has shifted beyond pure-playtransactional order-supply relationships, to more mean-ingful partnerships where longer term goals, and oftenthe associated risks, are shared.

    Partnership which to be successful must be deep,intimate, and consultative customer relationships have

    been the critical factor determining GEs ability to con-sistently transform engineering vision to solution reality.

    The concrete proof of this is the number of innovativeproducts the company has been able to develop in a rel-atively short time frame for the industry.

    The new VetcoGray S-Series SVXT subsea tree is oneexample. With a pressure rating up to 6,500 psi and a

    March 2011 | EPmag.com6

    industryPULSE

    Technology transfersteps up the pace of R&DPartnership is key to rapidly accelerating safe and reliable technologies to meet demand growth.

    The new S-Series SVXT subsea tree is the result of intense customer partnership

    and consultation at the design engineering stage with many operators, includ-

    ing Shell UK, which confirmed the first order for installation in 1Q 2011 in the

    maturing Southern North Sea. (Images courtesy of GE Oil & Gas)

    Sam Aquillano, GE Oil & Gas

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    I have someone retiring after 33 years on the job.

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    March 2011 | EPmag.com8

    temperature range of between 0F and 250F (-18C to121C), this tree is 20% lighter than conventionaldesigns and has many new safety features that also havefundamental, repeat operational expenditure benefits,including eliminating the need for both a separate treecap and the deployment of an ROV or diver for installa-

    tion. The SVXT is the result of intense customer part-nership and consultation at the design engineeringstage with many operators, including Shell UK, whichconfirmed the first order for installation in 1Q 2011 inthe maturing Southern North Sea.

    The company soon will supply Chevron with its newSubsea MudLift Drilling pump system for deployment inearly 2012 in the first-ever commercial application ofdual gradient drilling (DGD) technology. DGD canreduce the number of casing strings required for deep-water drilling, enabling wells to be designed with largerdiameter completions and/or to reach deeper reservoir

    depths previously inaccessible using conventional singlegradient drilling. The new pump can deliver up to 1,800gal/minute at discharge pressures up to 6,600 psi andcan handle solids up to 1.5 in. in diameter. This productis the result of long-term partnership and commitmentand follows rigorous prototype testing and a successfulfield trial carried out in 2001.

    A third example is the VetcoGray MR-6H SE marinedrilling riser system, which fully automates marinedrilling riser makeup, increasing safety by removing peo-ple from a dangerous environment, while also helpingdecrease nonproductive time by speeding up operations.

    The riser design is simple, with very few parts, anduses field-proven concepts and profiles that haveprovided many years of exemplary service. With

    todays ultra-deepwater wells, this 3.5 million poundrated coupling automated riser system can help sig-nificantly reduce the time needed to deploy andretract the riser string while maintaining a highlypreloaded coupling. The VetcoGray MR-6H SE sys-tem represents a safety and efficiency advancementfor deepwater drilling.

    All of these solutions build on the companysdeep domain knowledge and expertise, which helpsin clearly defining and addressing technical, envi-ronmental, schedule, and fiscal challenges.

    Time and again, partnership is the single

    critical factor in introducing the new and depend-able technology that the oil and gas industry needs.Partnership is the main ingredient that keeps thisindustry vibrant and full of engineering possibilities.

    The nature of partnershipsPartnership also takes the form of technology transferand licensing agreements in areas that are critical to thefuture of global energy supply. In 2010, GE extended itsreach with strategic partnerships and technology trans-fer agreements in China, Asia, India, the Middle East,and Kazakhstan.

    Partnering is critically important for companies thatwant to push the boundaries of their limitations. It is thefoundation of GEs business-wide company to countryapproach, which means localizing business to marketswhere the company operates, building on local capabili-ties, and developing local resources through skills devel-opment and training.

    Partnership also means expanding operational foot-print to be closer to customers with field service engi-neers and facilities. Next year, GE will open a newGlobal Research Center in Rio de Janeiro, a US $100million investment that reflects a long-term commit-

    ment to Brazil.Partnership requires companies to have the courage

    to admit that no one player no single company hasall of the answers. Seeking out and developing meaning-ful partnerships is the surest means of accelerating thepace at which theindustry is able tounlock tomorrowshydrocarbons andto reach the oil andgas industrys fullestpotential.

    The VetcoGray MR-6H SE marine drilling riser system fully

    automates marine drilling riser makeup.

    industryPULSE

    EPmag.comREAD MORE ONLINE

    There is moreto the story

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    Survival of the fittest

    After years of hearing, Who are these guys? tiny ERHC is poised for growth in theGulf of Guinea.

    March 2011 | EPmag.com10

    worldVIEW

    There is an old saying that implies that the best sur-

    prises often come in small packages.

    Take, for instance, ERHC Energy Inc., a very small com-

    pany that once had a very large concession in So Tom

    and Prncipe. The company originally approached the

    tiny nation to discuss environmental remediation. But thelocation of So Tom and Prncipe nestled in waters

    adjacent to huge oil fields offshore Nigeria and Gabon

    quickly caused the company to reassess its interest.

    There seemed to be an opportunity offshore, said

    Peter Ntephe, president and CEO of ERHC. On the

    western side, the waters abut Nigeria, and on the eastern

    side, the waters abut Equatorial Guinea and Gabon.

    Here is this country bang in the middle of these oil-pro-

    ducing territories.

    ERHC established an exclusivity agreement with thegovernment stating that the company would help the

    country set up an oil industry in exchange for a largepercentage of the revenues accruing from any eventual

    production. Then things started to go very badly.

    Piquing interestAs a public US company, ERHC was bound to report this

    agreement. Bigger players who formerly had shown no

    interest in the region suddenly sat up

    and took notice.

    Off the top of my head I can think

    of three or four countries where the

    same thing has happened, Ntephe

    said. Already ERHC had helped thecountry set up a national petroleum

    agency, but with other players inter-

    ested, So Tom and Prncipe

    decided to renegotiate the deal, even

    going into arbitration at one point.

    The company was in trouble.

    Funds had been raised to do this

    in the expectation that returns would

    start at a particular time, he said.

    Once the problems started, those

    returns didnt come when expected,

    and the progress needed to continue to have financing

    lines open wasnt happening. Company officials also had

    decided to abandon their other businesses to make So

    Tom and Prncipe the companys sole focus, meaning

    the company had no way to diversify its portfolio. Accord-

    ing to Ntephe, the owner of the business began looking

    for buyers with sufficient faith in the prospect and suffi-

    cient financial power to turn the company around.

    A West African businessman who runs the ChromeGroup took an interest, and that firm became a signifi-

    cant shareholder in 2001. It immediately began working

    with the So Tom and Prncipe government to renego-

    tiate the terms of the original deal.

    That necessarily involved giving up some of the rights

    that the company already had, Ntephe said.

    The JDZERHC went from having exclusive rights to the entire

    region to getting preferential rights in certain blocks.But by then Nigeria had decided that some of the waters

    in question actually belonged to it. Again, this is a storyyoull find in many countries, he said. Where the two

    waters meet, theres always a dispute, especially when

    theres oil believed to be involved.

    Eventually the two countries agreed to establish a

    joint development zone (JDZ). Companies that already

    had secured rights in the JDZ retained those rights

    under the new agreement, including

    ERHC. Additionally, So Tom and

    Prncipe declared its remaining waters

    an exclusive economic zone (EEZ), and

    ERHC had preferential rights in some of

    these blocks as well.

    Licensing roundsThe Joint Development Authority for the

    JDZ held two licensing rounds in 2003

    and 2004, and ERHC exercised its rights

    in the second round. However, its per-

    centage in each block was no more than

    25% of the total. Company officials deter-

    mined that they could not grow the com-

    pany quickly enough to make bids ontheir own, so they sought partners with

    Peter Ntephe

    (Image courtesy: ERHC Energy Inc.)

    Rhonda Duey, Senior Editor

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    13/102

    whom they could bid for extra percentages, hoping for

    operatorship.

    The chairman of the company at the time led a team

    that virtually crisscrossed the globe looking for partners,

    Ntephe said. It was difficult because we were selling some-

    thing that wasnt certain, and we were selling it on behalf

    of a very small company that little was known about.

    Eventually the company found partners for three of theblocks in the JDZ, resulting in the partnerships bidding

    for and receiving additional rights and therefore operator-ship on those blocks. And again the questions began the

    JDZ has had a licensing round, and this little company is

    the operator how did that happen?

    We were saying, Where were all of you when we were

    receiving rejections, when doors were closing in our faces

    on several continents? he said. Where were all of you

    when we brought in world-class partners and together with

    them put in bids for the additional rights that made us

    operator?

    Despite the success of the strategy, the first three part-

    ners subsequently pulled out. Eventually ERHC brought

    in two new partners, Sinopec and Addax. There weredark days when we were in trouble, Ntephe said. Our

    business was cooked if we didnt get replacement opera-

    tors. So it was more phone calls, cold calling, and working

    all of our networks.

    Under investigationMore bad news was to come. Barely a month after signing

    production-sharing contracts with the two partners, ERHC

    came under investigation due to its acreage holdings. No

    charges were filed, but Ntephe said that fraud was investi-

    gated. Having always been a public company, ERHC had a

    significant number of documents that it

    had to turn over to the investigators, even-

    tually filling 106 boxes.

    The investigators turned up nothing,but the pressure affected the company

    severely. This was at the point where we

    had secured the rights, secured significant

    positions in West Africa, and were ready to

    build on it, he said. That was what was

    expected. And then the investigations hit.

    The company took a strategy of arresting

    any retrogression that might have hap-

    pened and maintaining its position. A lack

    of rigs made drilling difficult in 2008, but

    by 2009, ERHC and its partners began

    drilling, spudding five wells between August2009 and January 2010. Despite the signifi-

    cant initial setbacks, it still was the first part-

    nership to drill in any of the blocks of the JDZ awarded in

    the 2004 licensing round. Natural gas shows were found in

    three of the wells, and they continue to be evaluated.

    The exploration phase of the contract has been

    extended to March 2011 to take into account the fact that

    rigs were obtained later than initially expected. Ntephe

    said he hopes by then the partners will have enough infor-

    mation from the first five wells to determine how to pro-

    ceed. There is still a lot of acreage, a lot of interpretation,

    and a lot of possibility, he said.Meanwhile, in the EEZ, ERHC has 100% rights with no

    signature bonus in two blocks and 15% rights with signa-

    ture bonus in two more. It has exercised its 100% rights in

    blocks 4 and 11. Once the bids are reviewed, the company

    again will seek partners to help develop that acreage. It is

    not likely to be as hard a sell this time.

    We now have a track record because weve done this

    successfully in the JDZ, he said.

    The company also now has a more diversified portfolio

    with acreage in two separate areas, and it will continue to

    explore West African waters. With several West Africans in

    positions of power at the company, Ntephe believes ERHChas a bit of home-field advantage over other companies

    that might not be as familiar with local customs.

    When people ask how weve done it, its because we

    know the terrain; we know the lay of the land, he said.

    Even though we are an American company, when we

    walk into the room, the people were visiting think, Those

    guys sure look familiar.

    But he also sees a uniquely American aspect to ERHC.

    Where other people see constraints, we see opportunity,

    he said. These are the fundamental facets of the Ameri-

    can dream.

    EPmag.com | March 2011 11

    ERHC has acreage positions in So Tom and Prncipes EEZ as well as the JDZ thatthe country shares with Nigeria. (Map courtesy of ERHC; source ANP-STP)

    worldVIEW

  • 8/10/2019 Revista E&P - Marzo 2011

    14/102

    Workforce management issues have been a serious

    concern among oil and gas companies for some

    time. If not addressed, these issues potentially could have a

    negative impact on a companys performance and growth.

    First, there is the big crew change. Thousands of babyboomers are becoming newly eligible for retirement on a

    daily basis. With a significant age gap between these older,

    skilled workers and the younger set which on average

    fall between 24 and 35 years old there is concern as to

    how best to capture and share boomers valuable knowl-

    edge before they leave the company.

    There also is a nuclear war for skilled workers. Demand

    for people at all levels, particularly engineers, far exceeds

    the supply. As a result, companies are fighting to recruit top

    employees from competing firms and struggling to retain

    their best people. Combine this talent void with other

    human-capital management issues, such as successionmanagement, leadership development, and globalization,

    and what might seem like a few organizational challenges

    can spiral into a bigger business issue.

    There are five key steps oil and gas companies can take

    to turn their human resources (HR) strategies into a

    competitive advantage.

    A holistic approach to talent managementWhen talent-management strategies for learning and

    development, employee performance management, and

    succession planning are integrated and supported by the

    right technology solution companies can get a clearerpicture of their workforce. This kind of intelligence allows

    HR to make smarter decisions about their talent and more

    quickly respond to changing business needs.

    For oil and gas companies, there is real value in the

    ability to identify high performers and future leaders to

    track and evaluate employee performance and isolate andaddress skill gaps with targeted training as well as to ensure

    that the right people are in the right roles and at the right

    time all within a centralized system. Even better, data col-

    lected in the system now can be tracked and reported.

    Other benefits, such as organizational efficiencies and

    automation of key processes, mean HR leaders can spend

    less time mired in paperwork and tactics and more time

    developing strategies that can support current and future

    business needs.

    A holistic approach to people management can have a

    positive impact on the bottom line. According to analystfirm Bersin & Associates, companies with intermediate to

    advanced levels of talent management performed better

    financially during the recession and were able to generate

    higher employee performance and lower overall volun-

    tary turnover.

    Transition to a development-drivenperformance management cultureThe ultimate goal for any company is to raise peoples

    performance levels and achieve better business results.

    Five steps to turningthe talent management tidePutting the right processes and tools in place can lead to greater employee retention

    and productivity.

    Charles Coy, Cornerstone OnDemand

    Individualized career path pages help employees track their

    progress and improve their skills. (Images courtesy of Corner-

    stone OnDemand)

    March 2011 | EPmag.com12

    managementREPORT

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    But simply identifying areas where an employee needs to

    improve is not enough. Employees must be able to accessthe tools they need for increased knowledge and

    improved skills.Incorporating learning as part of the performance

    management process provides managers with the tools

    needed to develop high-quality learning plans that pre-

    pare high performers for leadership positions or address

    competencies required for specific roles. This coaching

    and development style of performance management can

    result in increased productivity, higher employee engage-

    ment, and improved retention.

    The ability to manage performance can be challenging

    when it comes to roles where employee performance is best

    monitored in real time. Some talent management solutions

    offer a performance observation checklist feature thatallows companies to assess and record an employees skills

    and competencies while directly observing activities in the

    field. Automating what once was an inefficient, paper-based

    process makes it easier to track and validate proficiencies

    or regulatory compliance with critical safety procedures.

    When this capability is integrated with learning tools, man-

    agers automatically can assign training when additional sup-

    port is needed. Capturing and tracking this information in

    a centralized system also helps HR leaders ensure regula-

    tory reporting is accurate and timely.

    Find the perfect learning blendChanging demographics have increased the need for

    learning management particularly technical training

    and leadership development. The most effective way of

    delivering consistent, cost-friendly training to global, geo-

    graphically dispersed workforces is through blendedlearning the combination of in-classroom training with

    e-learning, virtual classrooms, and mobile learningoptions. This allows learning initiatives to be aligned

    more closely to the needs of busy employees, who now

    have more options for accessing self-service training any-

    time, anywhere.

    A successful blended learning strategy requires

    thoughtful planning, engaging content, and a robust

    user-friendly learning management system. Some pro-

    grams fail because they do not meet the actual learning

    needs of employees or because they fail to take the com-

    panys learning culture into account. Programs must be

    developed based on what, how, why, and when employees

    need to learn. This approach also requires employees tobecome more engaged and take more responsibility for

    their own training and development.

    Rewrite the rules of succession planningSmart companies are moving away from succession man-

    agement as a top-down process that focuses on only a few

    key executives. Rather, they are expanding succession

    planning deeper into the ranks of the company and

    directly engaging employees in career management.

    Technology can facilitate this collaboration between man-agers and employees in a way that supports both the

    needs of the business (bench strength and talent mobil-ity) and the needs of the individual (professional growth

    and career path).

    New to the succession mix, online career-management

    tools empower employees to take ownership of their

    careers within a company, helping to improve engage-

    ment and retention. With these tools, employees can cre-

    ate an online profile to market their skills, competencies,

    and career preferences such as the willingness to relo-

    cate, specific geographical preferences, and long-term

    career goals. For HR, this also provides a searchable data-

    base for internal recruiting.

    When succession processes are integrated with learningmanagement, HR leaders can allocate targeted leader-

    ship courses for employees in the succession pipeline and

    can seamlessly assign training to employees to close readi-

    ness gaps and align career paths with reviews and goals.

    Get socialMost companies are not sure how to get started with

    social networking and collaboration tools, and they will

    not allocate resources toward implementing these tech-

    nologies until the benefits are clear. There also is a mis-perception of these tools being more for entertainment

    March 2011 | EPmag.com14

    managementREPORT

    Companies that overcome negative attitudes about social network-

    ing sites are discovering that an in-house site can encourage

    greater communication, cooperation, and cross-discipline learning.

  • 8/10/2019 Revista E&P - Marzo 2011

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    EPmag.com | March 2011 15

    than for business purposes, resulting in lost productivity.

    Social technologies can help to increase productivityand drive innovation by connecting employees with the

    right knowledge and people across a company. The easi-est way to introduce these tools is to start small and focus

    on wrapping social technologies around two areas.

    Existing learning and development programs:It has been

    observed that while 80% of training budgets are spent on

    formal learning programs, 80% of what people actually

    learn is informal, whether it is overheard at the water

    cooler, passed down by a mentor, or shared in an email.

    Building an online community around an existing train-

    ing course helps to centralize and capture this informal

    learning experience. Participants have a way to connect

    with one another before, during, and after the course to

    find commonalities and share knowledge. Employees arebetter able to connect with their mentors and foster a

    richer relationship.Employee alumni networks:Aging workers leaving the

    workforce possess large amounts of institutional knowl-

    edge that is difficult or impossible to capture and share.

    Alumni networks provide a social channel to engage

    retirees so the business can continue to benefit from their

    expertise even after they are no longer employed, easingthe brain drain.

    Shifting to a more strategic, integrated talent-manage-

    ment strategy takes time. It is wise to roll different HR ini-

    tiatives out in phases and by geographical location. Since

    field-based employees might not have a culture of remote

    or self-service learning or performance management,

    change-management initiatives are needed to persuade

    those employees to access and use these tools.

    Companies also should choose a technology solution

    that is flexible, scalable, and configurable enough to sup-

    port business needs; that can be implemented quickly and

    easily; and that does not require additional IT resources orconstant version upgrades. But a technology solution isonly as good as the strategy it supports. HR leaders must

    ensure talent processes are in line with business needs and

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    What do online shopping and fluvial geostatistics have

    in common? The initial answer might be not a lot,

    but the longer answer could be surprising. The rise of

    cloud computing means that the worlds most famous

    online retailer and reservoir modeling in the oil and gasindustry might have a considerable amount in common.

    While the idea of taking datasets away from physical

    servers and hard drives and placing them on multiple vir-

    tual servers on the Internet (the cloud) already has been

    implemented in sectors such as government and financial

    services, there also are clear applications for the oil and

    gas industry and, in particular, reservoir management.

    The importance of uncertaintyThere is an important need to reduce risk and better

    quantify uncertainty in reservoir management today

    something that is becoming more challenging as reser-voirs become more geologically complex and difficult

    to reach.

    The reservoir modeler normally is confronted with

    sparse data and a need to generate countless realizations

    and stochastic models to generate a range of possibilities

    of what appears in the subsurface to reduce uncertainty.

    Such complex and intensive processes require immense

    amounts of computer power and many man hours. And

    while supercomputers today are very fast, they still are

    struggling to scale up to the growing amounts of work and

    data at the speeds a user requires.

    Enter the cloudThis is where cloud computing comes into its own. Com-

    puters have been scaled up about as far as current technol-

    ogy allows within a central processing unit, so the next

    best option, as many operators already have discovered,

    is to scale out through multiple clusters of computers,

    often termed distributed computing.

    Multiple clusters, which are used regularly in seismic

    processing and reservoir simulation, have their downside.

    The cost of ownership is high, IT infrastructures can be

    complex and often not well integrated, and smaller opera-

    tors and other organizations such as universities and think

    tanks likely will be left behind due to accessibility issues.

    Cloud computing provides all of the scalability benefits

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    downside. Through a thin client device such as an iPad or

    laptop, users can enjoy an elastic capacity of on-demand

    data and computer power, zero maintenance costs, and

    significantly reduced capital expenditure requirements.Cloud computing also can lead to a much more inte-

    grated and seamless workflow. Gone are the days where

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    time lags were common between different applications.

    With cloud computing, reservoir modelers can enjoy real-

    time collaboration across different projects and access

    information from a single truly scalable system.

    A transparent and structured reservoir modeling

    workflow through cloud computing also can act as a

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    (particularly important given the number of people leav-

    ing the industry over the next few years), help publicize

    and enforce best practices, and foster a uniform style and

    standard of work across the operating company and

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    digitalOIL FIELD

    Cloud computing can beapplied for reservoir modelingModeling with Amazon? It is closer than ever.

    Tyson Bridger, Emerson Process Management

    Roxar RMS runs on the .rox database. (Images courtesy of

    Emerson Process Management)

    EPmag.com | March 2011 17

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    digitalOIL FIELD

    If the benefits are so compelling, why have all operators not yet adopted cloud

    computing? Security seems to be the number one barrier. To reach a level of

    trust, it is helpful to distinguish between public and private clouds. Whereas a

    public cloud entails the cloud being open to a largely unrestricted universe ofpotential users, the cloud also can be restricted to a single company with the

    same robust security as internal IT servers. In fact, while larger operators are

    likely to be most concerned about security, they also have the resources and

    expertise to put internal clouds in place.

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    ticism a few years back, this is largely an issue of educating users.

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    rapid growth in spending for virtual machines. A number of operators also are

    starting to develop internal clouds, spurred by the appeal of an on-demand,

    elastic environment, as Catherine Madden of IDC puts it.Emersons portfolio of reservoir modeling, simulation, and history-matching

    products is positioned to capitalize on the cloud-computing phenomenon.

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    operating system, making the transition to the cloud more seamless. Today, of

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    Emersons software architecture is focused on being flexible and agile with an

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    models can be built up quickly and accurately. Other reservoir management soft-

    ware packages are more fat-client focused, where most resources are installed

    locally, leading to more data at the desktop. The fat-client approach is less well-

    suited to cloud computing today.Emerson also has a number of cluster-enabled products that fit comfortably

    with cloud computing. For example, the Roxar Tempest simulator deploys simu-

    lations across multiple computer nodes, and the automated history-matching

    tool, Roxar EnABLE, generates multiple realizations and multiple simulator

    instances across computer nodes. Elastic cloud computing allows the reservoir

    modeler to scale the cluster according to the size of the problem.

    Cloud computing also needs a coherent management strategy. It is in this con-

    text that Emerson has developed a common data management platform and

    architecture that is designed for scalability, can integrate all of its software func-

    tions, and help facilitate and navigate reservoir management tools as part of

    cloud computing.

    The new platform, known as .rox, will consist of: Distributable applications, scripts, and plugins, enabling users to

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    A domain model of the subsurface that covers geophysics, geology, and reser-

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    (source.rox).

    The reservoir modeling software, Roxar RMS, already runs on this database.

    Do not forget AmazonSo what do Amazon and fluvial geostatistics have in common? Amazon today is

    much more than just an online book store. It also is one of the worlds leading

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    providers of cloud computing space alongside companiessuch as Google, IBM, Microsoft, and Rackspace. Accord-

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    control of the job taking place through Amazon Web Serv-

    ices. Reservoir modelers also can choose to run the jobs

    locally or in the cloud, depending on their need.

    Cloud computing has the potential to usher in a revolu-tion in how the industry handles reservoir models and the

    data it generates. If a link can continue to be provided

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    ment economics, the sky literally could be the limit.

    digitalOIL FIELD

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    The industrial revolution was about speed, scale, and

    specialization. The information revolution is about

    value, innovation, and collaboration. It all starts with

    numbers and the art of making them speak.

    Applying analyticsBusinessdictionary.com defines analytics as the field of

    data analysis. According to the website, Analytics often

    involve studying past historical data to research potential

    trends, to analyze the effects of certain decisions or events,

    or to evaluate the performance of a given tool or scenario.

    The goal of analytics is to improve the business by gaining

    knowledge which can be used to make improvements or

    changes. Leading companies understand that mining

    data faster and better than their competitors yields a com-

    petitive advantage. This understanding has made data ana-

    lytics mainstream.Many industries contend with the tsunami of data gener-

    ated by networks, sensors, and computer processors, but

    few face the additional challenge of data quality what to

    do when the accuracy of the data feed is questionable or

    the readings are considered unreliable. In the oil and gas

    industry, this occurs regularly due to harsh environments

    and difficult transmission conditions. Engineers have been

    using their knowledge, common sense, and experience to

    differentiate good from bad data, for instance identify-

    ing meaningful spikes from insignificant blips. This was

    marginally tenable when few data feeds where installed,

    but the increased data volume and the decreased numberof petroleum engineers now render this exercise nearly

    impossible. Today, heaps of data are gathered but cannot

    be mined in real time. Instead, they are held in reserve

    and used for after-the-fact forensic analysis when an inci-

    dent happens. Real-time data capture (installed to enable

    preventive analysis and actions) more often than not is

    used for a much less attractive return on investment

    a mere forensic tool to understand what went wrong.

    Many attempts have been made to overcome this chal-

    lenge. The two most common approaches revolve around

    ruled-based and model-based technologies. Unfortunately,

    while these methodologies work very well to solve other

    challenges, the variability of data exceptions in upstream oiland gas sensor readings render these techniques ineffective.

    A different approachClaude Shannons information theory handles these chal-

    lenges and provides a novel solution to several oil and gas

    data analytic problems. Classical information theory can

    determine the bandwidth requirements for transmitting

    messages of varying types. Information streams containing

    rapid variations and complicated patterns (e.g., oil and gas

    data streams) require greater bandwidth than streams con-

    sisting of simple patterns with few variations. Shannon used

    digitalOIL FIELD

    Digital oil field createsreal-time data fire hoseThe digital oil field allows an enormous amount of real-time data to be collected. The challenge

    is to move from raw data to actionable information.

    Philippe Flichy and Tom Lovell, IO-hub

    EPmag.com | March 2011 23

    The scan finds obvious and subtle anomalies using complexity

    changes. A non-obvious anomaly is detected (red circle) near the

    end of the data stream. (Images courtesy of IO-hub)

    The zoomed view shows details of the non-obvious anomaly detected

    near the end of the data stream.

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    EPmag.com | March 2011 25

    digitalOIL FIELD

    the term entropy to describe his measure of information

    content. The higher the entropy of an information stream,

    the more bandwidth it requires to transmit, or when com-

    pressed, the more disk space it requires to store. Perhapssurprisingly, Shannons entropy relates directly to the

    entropy of classical thermodynamics.

    To help conceptualize this connection qualitatively

    (and without arguing their truth or falsity), consider these

    approximately equivalent statements: The universes

    entropy is increasing, The universe is approaching per-

    fect randomness, and The universe is approaching a

    more complex ordering. The last, more nuanced state-

    ment suggests entropy may be considered a direct measure

    of complexity. Data streams can be compared by their

    inherent complexity and their complexity relative to one

    another. Some shifts in a data streams complexity signalchanges in the underlying well physics. Other shifts signal

    normal responses to control actions. Still others reflect

    erroneous sensor spikes and drift.

    An analogy to some of Shannons less well-known work

    may help. He used simple statistical data analytics for iden-

    tifying the language used in a transmitted message. Simple

    algorithms automatically built 2-D histograms of the occur-

    rence frequency of letter pairs for typical messages sent

    in several languages. For example, English language

    messages very frequently contain th but not often cz

    pairings. Every language analyzed has its own letter-pair

    statistics. Information theory can characterize the com-plexity of each languages letter-pair probability distribu-

    tion and distinguish these distributions from one another.

    New messages can be classified among the known lan-

    guages. A message in an unknown language is not classi-

    fied but is identified as unknown or anomalous.

    Likewise, data streams from an oil well (e.g., pressure,

    temperature, flow, choke valve travel, etc.) contain their

    own typical complexity. The various data streams might be

    scanned for complexity (information entropy) singly or in

    combination. Analyzed during normal well operations, a

    data stream metaphorically may be speaking French. Dur-

    ing methanol injection, the well might start speaking Russ-ian. Or, a new previously unseen condition may arise that

    can be flagged as anomalous, perhaps requiring attention.

    Using such methods, it is possible to detect precursor

    events (predictive or not), major events, and data trends as

    distinguished from erroneous sensor drift. The next step is

    to accumulate data for massive real-time parallel correla-

    tion of multiple events, offering and then exploiting a

    holistic view of the data to better identify normal versus

    abnormal operation. This allows the automated correlating

    of data stream combinations neither presently done nor

    considered feasible.

    Applying algorithmsDuring the last year, IO-hub took a step in this direction,

    receiving multiple high-frequency data streams for several

    wells in the Gulf of Mexico. A typical well generated 15 to20 data streams with new data readings every few seconds,

    covering months of operation. Half of the streams moni-

    tored well conditions (e.g., various downhole, annulus,

    and wellhead pressures and temperatures); the remain-

    ing data streams recorded actions taken (e.g., methanol

    injection, choke valve travel, and master and crossover

    valve settings). Most of the time, pressure and tempera-

    ture streams showed steady stable behavior. All streams

    showed a fair number of irregular and very noticeable

    short duration fluctuations. Faced with reams of data

    from multiple wells, all clearly exhibiting many intermit-

    tent data events, the engineer wanted to know whetherthe well was in good health. Being fire-hosed with data,

    where should he spend his time?

    IO-hub software scanned all data streams and

    identified all anomalies (the intermittent data events

    of unknown importance) in all data streams. When the

    data were assembled into a time-based event table, it

    quickly became clear that all anomalous events in the

    pressure and temperature data were associated with at

    least one causing action (e.g., methanol or chemical

    injection, change in choke valve position, change in

    crossover valve state, etc.). Learning this, the engineer

    concluded the wells were behaving normally.This solution while done quickly, with substantial

    time savings over typical largely manual methods was

    not fully automatic. Work continues toward automating

    the process. When done, the software detects and classi-

    fies data events, alerting the petroleum engineers only to

    1) as yet unclassified anomalies or 2) event classes the

    engineers have indicated they want flagged.

    Rather than mining numbers after the fact to under-

    stand what went wrong, this approach offers the ability to

    anticipate and avoid potentially catastrophic and costly

    events. Furthermore, the technology lends itself to smart

    recording and transmission by prioritizing the essentialdata from the mundane.

    The information revolution is about a new approach

    to data and determining its usefulness. This novel

    approach automatically can clean and analyze data

    to identify precursor

    events in each data

    stream, enhancing its

    value by correlating this

    analysis over multiple

    concurrent real-time

    data streams. EPmag.com

    READ MORE ONLINE

    There is moreto the story

  • 8/10/2019 Revista E&P - Marzo 2011

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    E&P and FOR Related Services

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    Most geoscientists would agree that the more data

    they can acquire and interpret, the more accu-

    rate their reservoir model will be. But this often is eas-

    ier said than done. Data acquisition is expensive and

    time consuming, and often it is difficult to integrate

    different datasets in a meaningful way.

    A new company hopes to change that. Called NEOS

    GeoSolutions, its goal is to integrate all geophysical

    datasets gravity, magnetic, electromagnetic, radiomet-

    ric, and hyperspectral with existing seismic, geologic,

    and geochemical information to create a combinedand unique 3-D interpretation of the subsurface.

    The value that we bring is fairly simple, said Jim Hol-

    lis, president and CEO of NEOS. We apply and integrate

    multiple geoscience methodologies. No one methodol-

    ogy gives you the answer; it gives you an answer. By fusing

    multiple methodologies, you get the answer.

    This has long been the goal in geosciences, but it took

    computers a while to catch up to the dream. Now the

    company has developed the needed suite of technolo-

    gies to acquire, manage, and integrate

    these measurements, he said.

    The company offers three solutions,which vary depending on how the

    data are acquired and what one is try-

    ing to do. Its neoSCAN programs help

    geoscientists develop an understand-

    ing of the macro-geological features at

    the basin scale, including the thick-

    ness of the sediment column; the

    depth and likely areal extent of target

    areas within the geologic column; and

    the impact of large-scale folding, faulting, and thrusting.

    Next is the neoBASIN, in which NEOS flies an air-

    plane over a large area of interest, acquiring gravity,magnetic, and hyperspectral data to add to the inter-

    pretation. These surveys typically are acquired under a

    multiclient commercial model and are designed to

    high-grade acreage and develop exploration leads.

    Finally, there is the neoPROSPECTOR, which is

    designed to identify drillable prospects. These projects

    integrate high-resolution data acquired with a helicop-

    ter with other available measurements and, in many

    cases, identify look-alike prospects based on correlating

    the measurements associated with known discoveries.

    Data from all of these projects are integrated and

    interpreted in a proprietary data management system

    called the NeoSphere.What does NEOS have that other companies do not?

    In addition to a strong management team and highly

    qualified geoscientists, it has connections to Silicon Val-

    ley through two of its primary backers, the venture firm

    Kleiner Perkins Caufield & Byers and Bill Gates. Were

    able to tap into the latest Silicon Valley technologies, like

    cloud computing, social networking, crowd sourcing,

    and intelligent search, Hollis said. For instance, one of

    the relationships we have is with Google. They have put

    a lot of effort into geospatial data man-

    agement at Google Earth, and we have

    access to those kinds of technologies aswe evolve our NeoSphere.

    For now, NEOS confines its activities

    to North and South America, where

    programs are under way in California,

    Colorado, and Argentina. However, it

    recently got a new investor from the

    Middle East that has a track record of

    forging oil field services ventures with

    Saudi Aramco and others in the region,

    suggesting this might be the next area for expansion.

    For Hollis, the excitement stems not only from addi-

    tional opportunities in other parts of the world, butalso the step change his companys technology can pro-

    vide for natural resource exploration.

    If you want to introduce something new into this

    business, you have to address the value equation on all

    fronts, he said. We cant just deliver a better image or

    be faster or be cheaper.

    Weve got to deliver on all

    three fronts simultane-

    ously. And thats what I

    believe we offer.

    Silicon Valley meets the oil patchA new company combines geoscience expertise with compute power.

    Read more commentary at

    EPmag.com

    RHONDA DUEYSenior Editor

    [email protected]

    EPmag.com | March 2011 27

    explorationTECHNOLOGY

    No one

    methodology gives

    you the answer; it

    gives you an answer.

    By fusing multiple

    methodologies,

    you get the answer.

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