MARKETING MAGICPresentation on Samsung

GROUP MEMBERS NAME &ID ↓ Name :Md.Aminul islam ID:BBA120370484

Name: Nasima Abbasi Nas ID:BBA120304848

Name: Md. Sazzadul Bari ID: BBA120370480

Name: Umme Asma ID:BBA120370468

Name: Md. Ratan Hossain ID:BBA120370451

Name: Moon war ibna mahfuz ID: BBA120370512

Marketing managementMarketing managementIntroduction & History of SamsungIntroduction & History of Samsung

NOWNOW

PresentingPresenting

Aminul Islam Aminul Islam ID: 120370484ID: 120370484

INTRODUCTION & INTRODUCTION & HISTORY OFHISTORY OF

INTRODUCTION OF SAMSUNGINTRODUCTION OF SAMSUNG

Samsung was founded by Lee Byung- Samsung was founded by Lee Byung- Chull in 1938. Chull in 1938.

Samsung is a South KoreanSamsung is a South Korean multinational conglomerate companymultinational conglomerate company

Samsung’s primary focus is in the Samsung’s primary focus is in the electronics, heavy industry, electronics, heavy industry,

construction, and defense industries. construction, and defense industries.

They produced lots of electrical product .They produced lots of electrical product .

Samsung is one of the largest businesses in Samsung is one of the largest businesses in Korea.Korea.

Producing nearly one seventy of the country’s Producing nearly one seventy of the country’s total exports. total exports.

Recently Samsung very remarkable there Recently Samsung very remarkable there valuable Smart mobile phone .valuable Smart mobile phone .

PRODUCTS

HISTORY OF SAMSUNG

On March 1, 1938, founding chairman Byung-Chull Lee.

Largest Information Technology company measured by 2011 revenues •

Assembly plants and sales networks in 61 countries.

Samsung logo First logo was developed in the year 1958

2nd logo from the year 1979-1993

It was the present logo of Samsung from the year 1993 Tagline: “Inspire the World, Create the Future”

HISTORY IN 1938-1970HISTORY IN 1938-1970

In 1938 the Samsungs founder In 1938 the Samsungs founder Buying- Chull LeeBuying- Chull Lee set up a trade export company in Korea.set up a trade export company in Korea.

Within a decade Samsung had flour mills and Within a decade Samsung had flour mills and confectionary machines and became a co-confectionary machines and became a co-operation in 1951. operation in 1951.

From 1958 Samsung began to expand into other From 1958 Samsung began to expand into other industries such as financial, media, chemicals industries such as financial, media, chemicals and ship building throughout the 1970sand ship building throughout the 1970s..

Samsung is most famous for, Televisions, Radios, in Samsung is most famous for, Televisions, Radios, in 1970-1990.1970-1990.

In the1990s Samsung began to expand there In the1990s Samsung began to expand there business globally. business globally.

After Lee, the founder's death in 1987 After Lee, the founder's death in 1987 , Samsung , Samsung Group was separated into four business groups.Group was separated into four business groups.

HISTORY IN 1970-1990HISTORY IN 1970-1990

HISTORY IN 1990-2014HISTORY IN 1990-2014

In 2000, Opened a computer In 2000, Opened a computer programming laboratory inprogramming laboratory in Poland.Poland.

Produce huge electrical Product.Produce huge electrical Product.

In June 2009 they launched smart phone in In June 2009 they launched smart phone in marketmarket

Marketing managementMarketing managementSamsung Companies World Wide Operation and DistributionSamsung Companies World Wide Operation and Distribution

NOWNOW

PresentingPresenting

Nasima Abbasi NasNasima Abbasi Nas ID: 120304848ID: 120304848

Marketing managementMarketing managementPRODUCT CATEGORY & FINANCIAL PERFORMANCEPRODUCT CATEGORY & FINANCIAL PERFORMANCE

NOWNOW

PresentingPresenting

Sazzadul BariSazzadul Bari ID: 120370480ID: 120370480

Marketing managementMarketing managementSamsung Advertising And PromotionSamsung Advertising And Promotion

NOWNOW

PresentingPresenting

Umme AsmaUmme Asma ID: 120370468ID: 120370468

Samsung Group

Shinsegae Group

CJ Group Hansol Group

PromotionPromotionPersonal Selling Personal Selling Direct CommunicationDirect Communication Face to face contactFace to face contact Usually Used to sell industrial Usually Used to sell industrial Goods and servicesGoods and services Also used to sell some ConsumerAlso used to sell some ConsumerItem, e.g. BP machine, Computer system Item, e.g. BP machine, Computer system

Mass Selling Mass Selling

Communicating with Large number of potential Customer

Non –personal Selling

Used when the target market is large and dispersed

Promotion ObjectivesPromotion Objectives

Advertising that seeks to Advertising that seeks to develop demand through develop demand through presenting factual information presenting factual information on the attributes of a product or on the attributes of a product or service.service.

Tends to be used in promotion Tends to be used in promotion new product.new product.

4 Promotion Jobs: AttentionInterestDesireAction

Advertising Advertising The main from of mass selling any paid of no personal Communication. Techniques include……Billboard

Television

Print mediaPrint media

InternetInternet

Marketing managementMarketing managementCompetitors of Competitors of SAMSUNG GROUPSAMSUNG GROUP

NOWNOW

PresentingPresenting

Ratan HossainRatan Hossain ID: 120370468ID: 120370468

Marketing managementSummery and conclusion about Samsung.

NOW

Presenting

MOON WAR IBNA MAHFUZ ID: 120370512

Samsung Operations:

Samsung comprises around 80 companies.

It is highly diversified, with activities in areas including construction, consumer electronics, financial services, shipbuilding, and medical services.

Samsung Distribution: : Samsung has 8 overseas

organization for healthcare division in USA, Korea, China, Japan, India, France, Italy, Germany. In addition we have more than 100 distributors all over the world.

Publicity of Samsung product famous person photographed using there

product. product mentioned in National News in a

positive way. product featured in a movie . TV commentary about aspects of that

product trade magazines carrying a storyeg. Road and Track doing a feature on the new Landover.

SWOT ANALYSIS OF SAMSUNG: STRENGTHS WEAKNESSES OPPORTUNITIES THREATS

This all are the competitors of Samsung