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Campaign Reflection Why, How, and Moving Forward
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Campaign Reflection
Campaign ReflectionWhy, How, and Moving Forward
How and Why Project Was Chosen
Three Choices
SPCA of Wake CountyWas chosen for my personal connection, along with the dire need to rebranding on very limited funds.
Brand Mood = HAPPY
No More Sadness
The Transformation
New LogoBefore:
After:
Updated Colors & Fonts
New Look Around Town
New Accessible Website
Billboard & Other Advertising
Stationery & Packaging
Motion Graphics
Whats Next?
What Comes Next?
Whatever I Choose...
Credits
Music:Song: New SoulArtist: Yael NaimAlbum: Yael Naim