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HRD 129 Graduation ProjectSUPERVISED BY DR/ MOHAMED ALY

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Sanofi Profile

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Sanofi Profile

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History

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Company Products

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Vision, Mission & Objectives

Vision  To be the most admired and best-in-class healthcare partner enhancing the quality of life through prevention, cure and innovation with commitment towards society and environment.

 Mission  SHAPING TOMORROW’S HEALTH As researchers, we have it in us to be extraordinary bold and hopeful because in research what will happen ten or fifteen years from now I going to be determined by what we do today. We have the power to bring an idea from a scientist’s mind directly to patients.

• From science to solutions • Understanding the needs of patients better  Objectives - Over 2012-2016, Sanofi expects to deliver sales growth of at least 5% on average1and higher business EPS2 growth1.

- Since the end of 2008, Sanofi has led an impressive transformation by executing a new strategy focused on

- Three pillars: increase innovation in R&D, pursue external growth opportunities, and adapt structure for future

- Challenges and opportunities. Over this period, the group has centered its activities around six growth

- platforms including Emerging Markets6, Human Vaccines, Diabetes solutions, Consumer Health Care,

- Innovative Products and Animal Health.

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Core Values At Sanofi, we embrace five core Values

 

1. Innovation.

2. Confidence

3. Respect

4. Solidarity

5. Integrity

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The Project objective is to discuss (Acquisitions Problems):

Acquisition and mergers may has a lot of problems as

1- Many of the most talented business leaders not experts in various stages of mergers and acquisitions, they cannot on go with the new demands of the business.

Some of them take so much time to understand mergers new goals.

2- Merger training is often overlooked and can present obstacles if not implemented promptly.

3-Employee productivity often falls where major staffing decisions are being made. The fear of making a mistake can cause a drop in creativity or efficiency.

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But in Sanofi the problems are slightly different

1- First problem is as a result of acquisitions Sanofi has a large scale of employees with the same age, same job, same qualifications and knowledge which leads to very narrow career pathway. As there is employees who are in the company since 10 years at the same job.

2- Second problem is difference in packages with employees in the same positions which leads to make employees feel with unfairness and makes them unsatisfied.

3- Second problem will lead us to the third one which is “How to balance between them”. When the HR sector tries to balance it they finds that there is two ways to do it

A- By lowering salaries of the highest employees with is impossible to do.

B- Or by increases the salary level of the lower ones which will make load on the company budget.

4- And finally because of unsatisfied employees there is a performance reduction which leads to great loss to the company.

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Business strategy The objective of business strategy of Sanofi is to improve the competitive position of the

organization in the market and supply the patients with the best products and services.

Sanofi can achieve that objective by the following

No physician, researcher, or healthcare company works in isolation. We need each other, and many others, to help move healthcare forward

Example of our business level strategy

Focus strategy:

In order to be Number one pharmaceutical company in the diabetes therapeutic area , Sanofi business strategy is to separate diabetes as a specialized business unit to be more focused in the diabetes area

Oral drugs ( type 2 )

Amaryl

Toujeo is expected to be available in the U.S. at the beginning of Q2 2015.

Injected insulin

Insuman

Lantus

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Business strategy Differentiation strategy

They also focus on producing a new products with unique features

For example:

Prescription Afrezza® is a man-made rapid acting inhaled insulin breathed through your lungs and is used to control high blood sugar in adults with type 1 and type 2 diabetes.

 

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Corporate Strategies Directional strategy: Sanofi strategy is toward growth and that obvious through acquisition and merges that done at the last few years like merge with Aventis and accusation of Winthrop. This growth strategy in Sanofi carry out into two arms

1-concentration strategy:

-Horizontal growth

through penetration of new market also through acquisitions:

Recently they acquired “Genzyme” (an American biotechnology company) which will provide Sanofi with new products

Emerging markets: Sanofi intends to retain its number one position through greater focus on priority countries

-Vertical growth

through backward integration by establishing new factory in each affiliate

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Corporate strategies .

2-Diversfication strategy: -Concentric strategy by launching new products in different therapeutic areas especially in diabetes. Our strategy is to cover the many

different types of patient 1-Type 1 diabetic patient with Lantus and Apidra and Insuman , 2- type 2 diabetic patient with Amaryl and Doani and luxmyia, 3-patient type 1 can’t afford Lantus price with Insuman 4- type 2 diabetic patient who can’t afford by Amaryl and Doanil -Sanofi intend to produce more generic drugs different between Brand and Generic drugs Through its generics products, Sanofi operates worldwide using already strong brands like Zentiva, Medley, Genfar, Winthrop, and 

Globalpharma. Example of generic drugs as Wintriaxone vials Windipine tablets  

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Organization Structure•Ownership structure is corporation structure.

•Total number of employees world wide over 110,000 employees in 100 countries in 112 industrial site.

•Total number of employees in Egypt is 1200 employees including 450 employees in the all departments in the factory.

•About 600 employees in sales department in Egypt.

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Organization Chart ( Matrix Type)

General Manager For Egypt & Sudan

CFO

Operation

Support

Director

Business

Excellence

Director4

Business Unit Director8 Line Managers

57 District Managers

456 Medical Representative

Commercial Direct

or

Key Account

Manager10 Key

Account

Supervisor

Medical &

Regulatory

Affairs Direct

or

Human

Resources

Director

Head Of

Legal

Public Affairs

& communicati

on Direct

or

Supply Chain Direct

or

Country

Security head

Executive

Secretary

Office Manag

e

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Recruitment Strategy Sanofi recruit and retain a diverse workforce to meet the needs of the organization, where our staff needs to employ an individual who would help them reach new customers in our products disease areas to improve our performance.

Maintaining fairness/equity in the recruitment process, while recruiting the new employees by reviewing recruitment and selection processes to ensure that current and potential employees are against discrimination. 

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Implementation 1-Recruitment calendar: 

 Apply the recruitment calendar to make sure that all the vacancies will be filled within the target date .

2- Sourcing:

External sourcing

Internal sourcing 

Head Hunting

Employee Referral Program ( I Hire Program) using employee referral recruitment is very efficient way to get good calibers from similar culture to company employees.

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Internal Hiring ( Work day Program)

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Evaluation of :-Recruitment calendar-External and internal sourcing -Recruitment Survey

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Compensation & Benefits Strategy ** implantation :-

1- to sustain and gain employees

2- the annual incentive plan ( performance orianted)

3- market based approach

  It divided to 2 parts :-

A- direct compensation:-

basic salary

cash incentive

Non-cash incentive

 B- Indirect compensation (benefits) :-

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Sanofi benefit programs

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Sanofi benefit programs

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Indirect compensation (benefits)•Work/life benefits :-

includes annual leaves and paid leaves

Mobile ,transportation and meals allowances .

 

•Financial protection benefits

As disability coverage and life insurance.

 

•Training courses

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Strategy Evaluation Finally evaluation :-

By several ways

A- statisfaction survey

B- measure turnover rate

C- measure employee's commitment , retention and motivation.

D- evaluation of performance rate

E- reporting to exit interview to evaluate reasons of resigning.

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Training and Development strategy •It is purpose to link business needs and to improve the quality of performance.

•This Training and Development Strategy will be implemented in the period 2015-2016.

•Reason help to take this training strategy:

•Many Job opportunities offered and not find the fit criteria internally

•It is crucial for prepare employee at high level of competences and find career development opportunities

•Prepare staff with high competitive edge in market adapted with external environment and have the ability to leader and compete.

•Expansion of SANOFI in different way.

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Training and Development strategy Training Methods

On the job training

Self- managed learning

Group learning

Tutor led interventions

Online Training

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Training and Development strategy Authority of Implementation

senior management, HR/Training and Development Unit, line managers and job holders.

•Training in Sanofi divided into :-

*10% educational based training -----> class room training + e learning .

*20% relation based feedback activities-----> (coaching &field trainer feedback )

70% job based development-------> role expansion ( increase responsibility, fill in for manager

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Training and Development strategy Training project

Future Access

Ashbal Program

Work day Application

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Training and Development strategy Future AccessIt is field based training provided to over 400 pharmacy students from all over Egypt .

This project not only for students but also for field force employees at Sanofi as they can go on job training by doing district sales managers, human resources & marketing tasks in the project .

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Training and Development strategy Work Day Application similar to LinkedIn application but only for Sanofi employees worldwide.

This application helps employees to put all their experience , courses , skills , qualifications and in what they want to grow up.

That application also help management to find the qualified person for any vacant exist.

HR have access in this App. to find Applicable Vacant in Sanofi world wide for talented people and people with Saturated position.

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Training and Development strategy

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Training and Development strategy

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Training and Development strategy Ashbal Program

Kick off Program in March 2016 .

It is a 6 months traineeship allow 100 sales employees to work in

Different 40 other departments in Sanofi company. Each on according his IDP.

(30 sales , 30 Marketing , 10 key Account , 10 HR and Training , 10 Business Development and 10 Communication .

That program help employees to grow in other departments.

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Training Evaluation : Kirkpatrick’s4 Four Level Model of Evaluation, and The Phillips“ROI” methodology

•from evaluations filled out by attendees at the conclusion of the training program in survey formatL1 – Reaction (in class):

•By exam or role play to assess how much the participants learned and applied in the learning experience

L2– Learning evaluation (in class):

•evaluated by direct managers and field trainers•To observe which the knowledge, skills and abilities taught in the classroom are being used on the job

L3– Application to the job (also called Transfer )

•on organizational productivity, improved customer satisfaction, and the organization’s strategic business plan•Impact ( change ) and ROI ( investment )

L4 – Evaluating the impact and ROI (also called results):

•through direct managers and HR L 5 – Evaluating the performance Appraisal pre & post the training:

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Culture and Behavior of SanofiSanofi culture Depend on Respect ,leadership ,cooperation ,creativity and innovation.

Recognition and rewards. 

Learning and personal development

Development and mobility

Sanofi behavior depend on adapting with changes.

Ex. ( modernizing the way of sales and marketing )

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Conclusion

Sanofi is a multinational pharmaceutical company

Problem Retention of employee in same position

Overcome by investment on employee

Evaluation Increase loyalty , encourage people to

improve and success and high performance and achievement

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Thank You