SCORE Blogging Class.6.4 unlocked · Generate ideas (using mind mapping, free writing, etc.) Use...
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Blogging for With Kate Leibfried of Click Clack Writing www.ClickClackWriting.com Beginners
Transcript of SCORE Blogging Class.6.4 unlocked · Generate ideas (using mind mapping, free writing, etc.) Use...
Bloggingfor
With Kate Leibfriedof Click Clack Writing
www.ClickClackWriting.com
Beginners
Kick-Off Activity
Why do you want to blog anyway?
How might blogging benefit your business?
Why Blog?
� Drive traffic to website� Increase visibility� Keep your website
fresh/current� Position yourself as an expert� Reach more customers
Getting Started…
Which platform should you use?
� WordPress� Medium� Blogger� LinkedIn Articles� Website-hosted blogs
WordPress.org VS.
WordPress.com
Pros & Cons
Pros & Cons
Pros & Cons
Pros & Cons
Articles
Pros & Cons
How Often Should You Blog?
When Should You Post?
How do you get your blog “out there?”
How do you get your blog “out there?”
� Social media� “Roll out” announcement� Email lists� Email signature� Follow and interact with
others’ blogs� Paid advertising
Where do you find images?
� Pixabay� Unsplash� Getty Images� Canva� Google Advanced
Image Search� Create your own
Before You Write…
Step back: What are your
blogging goals?
Audience Activity
Audience Activity
� My ideal client is� My ideal client enjoys� My ideal client is interested in
learning about� List 3-5 blog topics that might
appeal to this individual.
Scope Out Competitors
Identifying Your Writing Voice
Identifying Your Writing Voice
� Time and patience� Be honest with yourself � Try free writing or write off
prompts (type in “writing prompts” online) and see what emerges
� Read blogs within AND outside of your industry
Finding Your Voice Questions
� Is the marketing around your business light-hearted or serious?
� Are you a storyteller? Or do you like to get to the point?
� Do you think of clients as friends? Or is there some distance?
� What rating would you like to keep your blog? (G, PG, PG-13?)
What do you write?
What do you write?
� Typically 400-600 words
� Long-form is popular…
� …but so is short-form! (mixed with other media)
� Entertain� Inform� Engage� Keep up-to-
date
Write to…
�
�
�
Let’s say you run a BBQ supply company. What main categories might your blog posts fall under?
What are some specific blog post ideas for those categories?
Mind Mapping Sample
Your Writing Schedule
� Generate ideas (using mind mapping, free writing, etc.)
� Use Excel to:› Categorize blog topics› Track dates for writing/publishing posts› Track the performance of your blog posts› List potential topics
� Keep an idea notebook� Be consistent
Your Writing Schedule
� Text + Images/GIFs� Images + Minimal
text� Video� Audio (podcasts)� eBooks
Multimedia
Tips & Tools
� Link up your blog posts� Link to your company’s website
at the bottom of each post� Use social links� Use a subscribe tool� Use a scheduling tool or
calendar reminders� Follow blogs about blogging� Use guest bloggers
� Set up your platform� Understand your audience� Start generating ideas� Build your writing schedule� Start writing! (Practice makes perfect
J)
From Here…
Thank you.
Write on!
