Seller Presentation
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Transcript of Seller Presentation
Consumers prefer to work with companies they know and trust
Our 28 locations provide a network system of referring buyers throughout 19 Pennsylvania and Maryland counties
Homesale Office Locations
Awards & Accomplishments
Jim Pappas
Prudential’s Chairman’s Circle Platinum– 2008 & 2010
AND
Previously the # 7 Realtor in the 19 state Northern Region for the
Prudential Franchise System in GCI
Ranked #1 Realtor in individual sales for all Homesale Realty offices for
2009, 2010, 2011, 2012 & 2014!
Total Sales 2014: $28,530,000
2013 Chairman’s Circle Diamond Award
Berkshire Hathaway Homesale Realty
RealTrends listed Berkshire Realty as #22 of the 500 largest real estate brokers
in the United States in transaction sides in 2013
Ranked #4 of 1500 Brokers in the Berkshire Hathaway/Prudential Real Estate Affiliate Network
• Preferred choice of Lancaster Newspaper readers since 2000 • Best of York since 2000
• Best of Schuylkill Haven since 2010 • Voted Susquehanna Style’s Best Real Estate Firm 2014
• Voted Best of Lancaster County Magazine #1 Realty Firm
Susquehanna Style’s Best
Real Estate Firm
Homesale Realty ranks #1 in Central Penn Business Journal’s Top Real Estate Companies for 2013
AND #11 Fastest Growing Locally Owned Company in Central PA
2014 Harris Poll Real Estate Agency Brand of the Year
• #24 of top 500 in 2013 Power Broker Report with 13,203 closed sides • #42 in sales volume
• Top 1000 Brokers since 1988
• Homesale optimizes each listings’ address which helps us to receive over 50% of our website traffic from Google. 40% of traffic is organic (non-paid) • Every listing receives its own web page • The majority of incoming site traffic lands directly on a listing detail page • Our social networking strategy increases listing visibility
Others talk about their technology, we show you the results
Homesale Advantage
Where Our Traffic Comes From
1. Google/organic – 51.25% 2. Direct/Homesale.com 3. Bing/organic 4. Homesale.com/referral 5. Yahoo!/organic
Mobile Marketing
Homesale Realty’s mobile website puts the power of a complete property search in the palm of your hand We have an app for that Berkshire Hathaway HomeServices provides a robust mobile app that allows our clients easy access to all listings. Homesale.com Homesale Realty offers the best local, mobile real estate website in our market. Our website provides listings from all of the local MLS services. Home Info Get instant info on any property. For an automated recording of the property, call the local number or for complete details, text the property address. Results Our mobile traffic increased 74% and our tablet traffic increased 88% from 2012 to 2013
Virtual Tours
• Embedded on detail page on Homesale.com
• Direct property URL
• YouTube Playlists by School District
• Syndication to real estate sites
• Increased SEO and more exposure
• Full screen pictures, virtual tours, area information, documents and more
• Direct property URL
• Increased SEO and more exposure
Single Property Sites
Email Marketing
Inside AccessTM
Inside Access reaches BerkshireHathawayHS.com visitors providing active, sold, and historical property info My Home Finder Homesale.com sends emails to thousands of buyers per week with properties that fit their specific needs Seller Advantage Informs you regularly of changing market conditions. Seller Advantage provides detailed information for your home and neighborhood, in addition to new listings, price changes, and status changes.
• Homesale Realty actively markets on major social media sites, driving traffic to your listing • We reach tens of thousands of people with our Facebook page each month • Homesale Realty can also be found on Pinterest, Youtube, Instagram, Twitter, and Google+
Social Media Marketing
In-depth Market Analysis
• Enhanced marketing includes:
– Up to 25 jumbo PLUS photo emblem
– open house alerts
– attention-getting banners
– virtual tours
– printable brochure
• This enhanced marketing sets Homesale listings apart from the crowd
• Benefit: additional buyer excitement and interest in your home.
Craigslist.org
Homesale distributes our listings across thousands of websites to gain maximum exposure. In addition, our listings appear on 32,600 websites in the Delta network
CyberHomes
PennLive.com
Listing Syndication
Marketing is about creating the best mix to gain the most attention. Homesale has done the work for you
Complete Marketing
19,000 copies distributed throughout Lancaster County
Buyers Love It! Reader friendly format displays properties in price order.
Homesale Magazine
I will advertise your property in this popular magazine as a featured listing beginning with the next available issue – and every issue thereafter until its sold!
Homesale Magazine
Berkshire Hathaway HomeServices provides an international network as one of the top providers in global relocation
Relocation & Business Services
Yard Signs Yard signs are the third-largest source of home inquires Weekly Print Advertising Homesale Realty advertises in the top newspapers across our footprint Homesale Magazine Our publication has the largest distribution of any local broker magazine. Your property will be advertised in every issue until it is sold National BHHS Advertising This campaign generates top of mind brand awareness among millions of homebuyers and sellers. The PR and communication programs also build the network’s authority for real estate related services
Other Media
Your home will be showcased on the #1 real estate website
Connecting qualified, affluent homebuyers to the luxury properties we represent
Homesale Realty Tools
Many buyers look for homes on the weekend, when most real estate offices are closed.
Only Homesale Realty has a seven-day-per-week Lead Center and Showing Center dedicated to systematically handle the valuable leads we receive and to schedule showings on your home.
You will have the reassurance of knowing that I will personally answer the vast majority of calls on your home.
Showing & Lead Center
In-depth Market Analysis
Market sensitive pricing can be the key to maximum market exposure and ultimately, a satisfactory sale. - A thorough inspection of your home’s location, style, and condition - An estimate of expenses and costs to show you the net proceeds - Fair Market Evaluation, that includes homes:
- Currently on the Market - Sold in the Recent Past
- Pending Properties - Failed to Sell
- An explanation of the optimal pricing strategy for your home
- Factors influence selling price:
- Number of similar properties for sale - Prices of recently sold properties - Seller’s expected net proceeds - Condition, amenities, location
- Buyers are quicker to make an offer on a home if priced correctly
- The longer a home is on the market, the less likely it is to sell at full price
- If a property sells above the market value, it may not appraise, and the buyers may not be able to secure a loan
- It is imperative to review activity and assess pricing on a regular basis
Understanding Pricing Strategy
- An asking price beyond market range can adversely affect the marketing of a property
- Marketing time is prolonged and initial marketing momentum is lost
- Fewer buyers will be attracted
The Dangers of Overpricing
- Helps sell your competition’s home that is priced correctly - Takes a longer time to sell - The property may eventually sell below market value
Property Information We will work with you to identify the most appealing attributes of your property plus identify any potential obstacles Market Trends We have excellent sources to help you understand the most relevant information that would matter for your property Local Competition We will help you identify the most likely competitive properties in your area with a Competitive Market Analysis (CMA)
Assessing the Property, Market & Competition
We only get one chance to make a great first impression *The statistics are based upon today’s market. The survey was conducted by The International Association of Home Staging ProfessionalsⓇ and StagedHomes.comⓇ
Condition & Staging Matter
130 days Days on market, Non-staged homes
23 days Days on market, ASP staged homes
95%
Of ASP staged homes sell on
average in 23 days or less
Average Days on Market Before Sold*
ASP Home Staging Sales Success Rate*
Putting your home on the market – Let’s maximize the value of your home with: • Home Enhancement Checklist • Recommendations for minor repairs and improvements • Access to a list of the most qualified, insured, and pre- screened home improvement vendors with Homesale VIP Services • Properly staging your home
Property Enhancement
Before We List We begin with a detailed assessment of your local market, your property, and competitive properties. Together we will discover the unique value of your home.
After We List Your Home We bring the story of your property to life implementing your custom marketing plan across a wide variety of the latest technologies – online, in print, and in person
When an Offer is Received We discuss qualifications of buyer, Negotiate on your behalf, and Deliver all counter proposals
At Closing
We will explain the proceeds & closing statement with you, and Coordinate possession of property
When Pending We will order title insurance, deed, survey, Oversee inspections and review inspection reports, and schedule closing
What I Do For You
Sources used by buyers in 2013 Where buyers found their home in 2013
Source: National Association of Realtors Profile of Buyers & Sellers Survey 2013
The Internet Has Changed Buyers Search
Our Risk Management Our strategy will help you maintain negotiating strength by identifying potential problems early Seller Services Guarantee I guarantee the services outlined in this agreement so you can count on top-notch customer service
Risk Management & Seller Services Guarantee
Who is Berkshire Hathaway
Berkshire Hathaway HomeServices has the resources to innovate faster and deliver a new level of quality for real estate services. As one of the most admired companies in the world, Berkshire Hathaway is #1 in Barron’s annual ranking of the world’s most respected companies
Companies in the Berkshire Hathaway family