SMX Madrid '08 - Links Y Herramientas
-
Upload
marketvalley -
Category
Business
-
view
1.202 -
download
0
description
Transcript of SMX Madrid '08 - Links Y Herramientas
![Page 1: SMX Madrid '08 - Links Y Herramientas](https://reader033.fdocuments.es/reader033/viewer/2022052323/559105021a28abb26f8b4599/html5/thumbnails/1.jpg)
Links y herramientas fundamentales
Saray MateMaría Pedrós Piñón
Madrid, 21 de mayo 2008
![Page 2: SMX Madrid '08 - Links Y Herramientas](https://reader033.fdocuments.es/reader033/viewer/2022052323/559105021a28abb26f8b4599/html5/thumbnails/2.jpg)
Links
María Pedrós Piñón
![Page 3: SMX Madrid '08 - Links Y Herramientas](https://reader033.fdocuments.es/reader033/viewer/2022052323/559105021a28abb26f8b4599/html5/thumbnails/3.jpg)
¿Por qué necesito enlaces?
Links y herramientas fundamentales
1
+
POSICIONAMIENTO
![Page 4: SMX Madrid '08 - Links Y Herramientas](https://reader033.fdocuments.es/reader033/viewer/2022052323/559105021a28abb26f8b4599/html5/thumbnails/4.jpg)
¿Por dónde empiezo?
Links y herramientas fundamentales
2
![Page 5: SMX Madrid '08 - Links Y Herramientas](https://reader033.fdocuments.es/reader033/viewer/2022052323/559105021a28abb26f8b4599/html5/thumbnails/5.jpg)
Enlaces internos
Links y herramientas fundamentales
•Estructura•Palabras clave
3
![Page 6: SMX Madrid '08 - Links Y Herramientas](https://reader033.fdocuments.es/reader033/viewer/2022052323/559105021a28abb26f8b4599/html5/thumbnails/6.jpg)
Enlaces externos (I)
Links y herramientas fundamentales
Tipos
• No recíprocos• Recíprocos • Programas de intercambio, granjas / anillos * *• De pago * *•…
*penalizaciones
4
![Page 7: SMX Madrid '08 - Links Y Herramientas](https://reader033.fdocuments.es/reader033/viewer/2022052323/559105021a28abb26f8b4599/html5/thumbnails/7.jpg)
Enlaces externos (II)
Links y herramientas fundamentales
¿Cómo?• Calidad de la web• Linkbaiting (contenido)• Pedir enlaces•…
¿Dónde?• Webs relevantes• Colaboradores, socios…• Directorios• Medios• Redes sociales• Notas de prensa•…
4
![Page 8: SMX Madrid '08 - Links Y Herramientas](https://reader033.fdocuments.es/reader033/viewer/2022052323/559105021a28abb26f8b4599/html5/thumbnails/8.jpg)
Clásicos básicos
Links y herramientas fundamentales
• Anchor text y alrededores (que varíe)
• Ubicación del enlace
• Deep linking
• Relevancia, calidad y PR de la web
• Poco a poco
5
![Page 9: SMX Madrid '08 - Links Y Herramientas](https://reader033.fdocuments.es/reader033/viewer/2022052323/559105021a28abb26f8b4599/html5/thumbnails/9.jpg)
Herramientas
Saray Mate
![Page 10: SMX Madrid '08 - Links Y Herramientas](https://reader033.fdocuments.es/reader033/viewer/2022052323/559105021a28abb26f8b4599/html5/thumbnails/10.jpg)
![Page 11: SMX Madrid '08 - Links Y Herramientas](https://reader033.fdocuments.es/reader033/viewer/2022052323/559105021a28abb26f8b4599/html5/thumbnails/11.jpg)
![Page 12: SMX Madrid '08 - Links Y Herramientas](https://reader033.fdocuments.es/reader033/viewer/2022052323/559105021a28abb26f8b4599/html5/thumbnails/12.jpg)
![Page 13: SMX Madrid '08 - Links Y Herramientas](https://reader033.fdocuments.es/reader033/viewer/2022052323/559105021a28abb26f8b4599/html5/thumbnails/13.jpg)
![Page 14: SMX Madrid '08 - Links Y Herramientas](https://reader033.fdocuments.es/reader033/viewer/2022052323/559105021a28abb26f8b4599/html5/thumbnails/14.jpg)
![Page 15: SMX Madrid '08 - Links Y Herramientas](https://reader033.fdocuments.es/reader033/viewer/2022052323/559105021a28abb26f8b4599/html5/thumbnails/15.jpg)
![Page 16: SMX Madrid '08 - Links Y Herramientas](https://reader033.fdocuments.es/reader033/viewer/2022052323/559105021a28abb26f8b4599/html5/thumbnails/16.jpg)
![Page 17: SMX Madrid '08 - Links Y Herramientas](https://reader033.fdocuments.es/reader033/viewer/2022052323/559105021a28abb26f8b4599/html5/thumbnails/17.jpg)
![Page 18: SMX Madrid '08 - Links Y Herramientas](https://reader033.fdocuments.es/reader033/viewer/2022052323/559105021a28abb26f8b4599/html5/thumbnails/18.jpg)
![Page 19: SMX Madrid '08 - Links Y Herramientas](https://reader033.fdocuments.es/reader033/viewer/2022052323/559105021a28abb26f8b4599/html5/thumbnails/19.jpg)
![Page 20: SMX Madrid '08 - Links Y Herramientas](https://reader033.fdocuments.es/reader033/viewer/2022052323/559105021a28abb26f8b4599/html5/thumbnails/20.jpg)
![Page 21: SMX Madrid '08 - Links Y Herramientas](https://reader033.fdocuments.es/reader033/viewer/2022052323/559105021a28abb26f8b4599/html5/thumbnails/21.jpg)
![Page 22: SMX Madrid '08 - Links Y Herramientas](https://reader033.fdocuments.es/reader033/viewer/2022052323/559105021a28abb26f8b4599/html5/thumbnails/22.jpg)
![Page 23: SMX Madrid '08 - Links Y Herramientas](https://reader033.fdocuments.es/reader033/viewer/2022052323/559105021a28abb26f8b4599/html5/thumbnails/23.jpg)
![Page 24: SMX Madrid '08 - Links Y Herramientas](https://reader033.fdocuments.es/reader033/viewer/2022052323/559105021a28abb26f8b4599/html5/thumbnails/24.jpg)
![Page 25: SMX Madrid '08 - Links Y Herramientas](https://reader033.fdocuments.es/reader033/viewer/2022052323/559105021a28abb26f8b4599/html5/thumbnails/25.jpg)
![Page 26: SMX Madrid '08 - Links Y Herramientas](https://reader033.fdocuments.es/reader033/viewer/2022052323/559105021a28abb26f8b4599/html5/thumbnails/26.jpg)
![Page 27: SMX Madrid '08 - Links Y Herramientas](https://reader033.fdocuments.es/reader033/viewer/2022052323/559105021a28abb26f8b4599/html5/thumbnails/27.jpg)
![Page 28: SMX Madrid '08 - Links Y Herramientas](https://reader033.fdocuments.es/reader033/viewer/2022052323/559105021a28abb26f8b4599/html5/thumbnails/28.jpg)
![Page 29: SMX Madrid '08 - Links Y Herramientas](https://reader033.fdocuments.es/reader033/viewer/2022052323/559105021a28abb26f8b4599/html5/thumbnails/29.jpg)
![Page 30: SMX Madrid '08 - Links Y Herramientas](https://reader033.fdocuments.es/reader033/viewer/2022052323/559105021a28abb26f8b4599/html5/thumbnails/30.jpg)
![Page 31: SMX Madrid '08 - Links Y Herramientas](https://reader033.fdocuments.es/reader033/viewer/2022052323/559105021a28abb26f8b4599/html5/thumbnails/31.jpg)
![Page 32: SMX Madrid '08 - Links Y Herramientas](https://reader033.fdocuments.es/reader033/viewer/2022052323/559105021a28abb26f8b4599/html5/thumbnails/32.jpg)
![Page 33: SMX Madrid '08 - Links Y Herramientas](https://reader033.fdocuments.es/reader033/viewer/2022052323/559105021a28abb26f8b4599/html5/thumbnails/33.jpg)
![Page 34: SMX Madrid '08 - Links Y Herramientas](https://reader033.fdocuments.es/reader033/viewer/2022052323/559105021a28abb26f8b4599/html5/thumbnails/34.jpg)
![Page 35: SMX Madrid '08 - Links Y Herramientas](https://reader033.fdocuments.es/reader033/viewer/2022052323/559105021a28abb26f8b4599/html5/thumbnails/35.jpg)
![Page 36: SMX Madrid '08 - Links Y Herramientas](https://reader033.fdocuments.es/reader033/viewer/2022052323/559105021a28abb26f8b4599/html5/thumbnails/36.jpg)
![Page 37: SMX Madrid '08 - Links Y Herramientas](https://reader033.fdocuments.es/reader033/viewer/2022052323/559105021a28abb26f8b4599/html5/thumbnails/37.jpg)
![Page 38: SMX Madrid '08 - Links Y Herramientas](https://reader033.fdocuments.es/reader033/viewer/2022052323/559105021a28abb26f8b4599/html5/thumbnails/38.jpg)
¡Muchas gracias!
Saray [email protected]
Telf. 902 351 821
María Pedrós Piñó[email protected]
Telf. 93 414 50 39