Snapchat presentation
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Transcript of Snapchat presentation
Snap, Inc.Alex Barnes, McKenna Clark, Yohan Kim, Cole Moffatt
Background
Started as Pictaboo by 3 Stanford Students
Summer 2011
Fall 2011
Changed name to Snapchat & grew to 100,000 users
Winter 2012
Introduced video snaps
Fall 2013
Launched snapchat Stories.
Saw over 60 million snaps sent
per day
Winter 2013
Added filters, timestamps, and
replay
January 2015
Today
Snap, Inc. could be valued up to
$25 billion
Why is it unique?
Creating not consuming!More authentic and unfiltered than Instagram It’s fun - goofy snapchat filters, interesting geofilters which are
constantly changing
The Fundamentals: What does it do?
***A camera company
photos
Up to 10 second videos
They disappear
How to access Snapchat
iPhone or Android smartphone
An email address
Download the snapchat app and create an account
Add contacts/friends
Snapchat Users
Snapchat Publishers, Influencers, Brands
How consumers use snapchatSnapsSnapbackStorySnapchatt
ersSnapcodeChat
VideochatSnapstreakLenses
Filters
Discover
SnapcashSpectacles
People love snapchat because it’s personal
All types of organizations can benefit from snapchat!!!
Provide customers with direct access to
live events
Companies across industries can leverage snapchat’s platform to provide uniquely immersive experiences to consumers, enhance brand recognition, and build brand reputation
Deliver exclusive and content and
product promotions
to followers!
Engage followers with behind the
scenes glimpses into company culture and
operations
How to Optimize Content for Snapchat
Create unique,
interactive content
Directly communicate
with target
Know your audience
Integrate content with
existing perceptions
of brand
Build brand equity and loyalty
Bad Content on Snapchat
20th Century Fox tried to
promote Deadpool with a humorous filter
that fell flat
Lipton Tea created filters that obscured the user, making people less likely to share snaps with the
filter