Social Big Data Games
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SOCIAL BIG DATA GAMES
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Transcript of Social Big Data Games
SOCIALBIG DATAGAMES
¿Qué tiene que ver el tocino con
la velocidad?
Big Data es como el sexo en la adolescencia
• Todo el mundo habla de ello
• Nadie sabe realmente cómo se hace
• Todos creen que los demás lo están haciendo
• ¡Además, todos alardean de hacerlo!
(Dan Ariely)
evolution
Big Data Benefits
Examples
Smart CitiesGoogle TrendsMedical Research
‘Games are a service now’ Ian Verchere of DeNA Studios
In other words, the new model is to release a game and stay involved throughout its lifespan, changing and adapting it in response to what players do. In fact, instead of development teams decreasing in size after launch, typically they are increasing
Freemium statistics• DAU • MAU • Sticky Factor • Retention • Churn • CAC • ARPDAU • ARPU/LTV
MEDIR,
MEDIR,
y MEDIR!
DAU: 4,572,628
Daily Revenue: $1,064,964
MAU: 7,841,765
DAU: 54,025,825
Daily Revenue: $842,365
MAU: 148,608,078
handmade analytics
Game Optimization
Game = Fun!!D
ificu
ltad
Progreso en el juego
0 25 50 75 100 125 150 175 200
Optimization per country
Advertising optimization
Food Events Win Win Offers
Every day at 12am Every weekend Hardcore user
¿Alguien quiere probar MARCAQuiz?
MARCAQuiz
GRACIAS Diego Torres @_diegotorres [email protected] http://quizly.se
