Anexo de prácticas - SP3

Texto 1: COMMERCIAL CORRESPONDENCE

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Texto 2: A LETTER FROM THE SALES PROMOTION DEPARTMENT

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Texto 3: BUSINESSBALLS.COM

Consignas:

1- Vista previa: ¿Cuál es el tema del texto?2- Hipótesis de lectura: ¿Cómo está organizado? (párrafos, diagrama, secciones).

De acuerdo a esto ¿qué subtemas del tema principal desarrolla el texto?3- Explique en un resumen el contenido del texto. Utilice sus propias palabras para

redactarlo, pero sin modificar las ideas del autor.4- Extraiga para su glosario, todos los términos relevantes para negocios, empresas

y para su carrera.

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Texto 4: TOTAL QUALITY MANAGEMENT

TQM is the way of managing for the future, and is wider in its application than just assuring product or service quality – it is a way of managing people and business processes to ensure complete customer satisfaction at every stage, internally and externally. TQM, combined with effective leadership, results in anorganisation doing the right things right, first time.

What is quality?A frequently used definition of quality is “Delighting the customer by fully meeting their needs and expectations”. These may include performance, appearance, availability, delivery, reliability, maintainability, cost effectiveness and price. It is, therefore, imperative that the organisation knows what these needs and expectations are. In addition, having identified them, the organisation must understand them, and measure its own ability to meet them.Quality starts with market research – to establish the true requirements for the product or service and the true needs of the

customers. However, for an organisation to be really effective, quality must span all functions, all people, all departments and all activities and be a common language for improvement. The cooperation of everyone at every interface is necessary to achieve a total quality organisation, in the same way that the Japanese achieve this with company-wide quality control.

How to implement itThe task of implementing TQM can be daunting. The following is a list of points that leaders should consider; they are a summary of the various beliefs of some of the quality gurus:• The organisation needs a long-term commitment to continuous improvement.• Adopt the philosophy of zero errors/defects to change the culture to do things right first time•Train people to understand the customer/supplier relationships•Do not buy products or services on price alone – look at the total cost•Adopt modern methods of supervising and training – eliminate fear•Eliminate barriers between departments by managing the process– improve communications and teamwork• Eliminate goals without methods, standards based only on numbers – get facts by studying processes•Constantly educate and retrain – develop experts in the organisation•Develop a systematic approach to manage the implementation of TQM

Consignas:

1- Vista Previa: ¿Cuál es el tema del texto?2- Hipótesis de lectura: ¿Cómo está organizado? (párrafos, diagrama, secciones).

De acuerdo a esto ¿qué subtemas del tema principal desarrolla el texto?3- Explique en un resumen el contenido del texto. Puede mantener las secciones, y

dentro de ellas, desarrollar las ideas principales.4- Extraiga para su glosario, todos los términos relevantes a negocios, empresas y

a su carrera.

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Texto 5: Marketing & Advertising

Marketing and advertising are different.

Marketing is an extremely broad area that includes advertising, not vice-versa.

Marketing also includes PR, online presence/activities, customer service, selling/sales admin (methods and structure/strategy), branding, exhibitions, sponsorship, new product development, merchandising, surveys and market research, political lobbying, and even extends to ethos, culture, training, and organizational constitutional issues, since all this affects the image and trading style of an organization or product/service provider.

Advertising is far more specific than marketing; advertising is a function of marketing, and basically encompasses methods of communication with audience designed to produce sales enquiries, and/or improve awareness/perceptions of product/brand/organization. Advertising refers to printed and electronic media that is presented one way or another to market or audience, including packaging, point of sale, brochures and sales literature. Advertising increasingly extends to 'advertorial' in traditional and online media, which combines provision of objective helpful information and more subjective advertising/endorsement. Advertising (when properly executed) is the statistically driven and measurable implementation of marketing strategy, via carefully selected communications methods, targeted at predetermined audiences.

Advertising is one of several instruments/means by which marketing operates.

We might also regard advertising as one means of tactical implementation of the strategic aims of marketing.

Consignas:

1- Vista Previa: ¿Cuál es el tema del texto?2- Hipótesis de lectura: ¿Cómo está organizado? (párrafos, diagrama, secciones).

De acuerdo a esto ¿qué subtemas del tema principal desarrolla el texto?3- Explique en un cuadro comparativo el contenido del texto. 4- Extraiga para su glosario, todos los términos relevantes a su carrera.

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Texto 6: Ketchum.com

Quick Facts about Ketchum

Communications is a global business, and Ketchum is a global agency. We’re one of the largest and most geographically diverse PR agencies in the world, and the leading PR agency in Europe.

100+ offices and affiliates in more than 70 countries. And 2,400+ colleagues who make us proud. We are PR professionals, driven to go beyond the obvious solution.

We’re building brands and reputations for clients. We’re adding talent and geographies to deliver on our brand promise: break through. We’re winning a record number of awards. How do we do it? We start conversations. Build communities. Engage stakeholders. And we have lots of fun. That’s not difficult when boundless creativity is your credo. It also helps to have five global practices (Brand Marketing, Corporate Communications, Healthcare, Food   & Beverage , and Technology) and 25+ specialty areas.

We’ve stood the test of time, and so have our client relationships: we represent 13 of the world’s top 20 brands, many for more than a decade.

For more facts about us, check below.Here are some other quick facts you might like to know:

74 offices and 56 affiliates in 70 countries We have a nine member Executive Committee Unit of Omnicom Group Inc. (NYSE: OMC)

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Contact Us:New Business: newbusiness@ketchum.com

Media: robyn.massey@ketchum.comGeneral Queries: editor@ketchum.com

Job Opportunities: www.ketchum.com/careers

Consignas:

1- Vista Previa: ¿Cuál es el tema del texto?2- Hipótesis de lectura: ¿Cómo está organizado? (párrafos, diagrama, secciones).

De acuerdo a esto ¿qué subtemas del tema principal desarrolla el texto?3- Ud. es miembro de esta empresa. Se le ha pedido que prepare una presentación

de la misma para una exhibición de Consultoras en Comunicación. Utilice la información presentada en el texto para redactar una presentación de la empresa. Organice los datos de manera lógica y efectiva.

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Texto 7: Marketingprofs.com

How the Big 4 Social Platforms Differ: Members vs. Visitors

Facebook has the most global members of any social network, but YouTube has the most monthly visitors, according to a recent report from Global Web Index.

The report was based on data from Global Web Index's panel of Internet users age 16-64 from 31 countries (China excluded). Panelists were asked about their habits on four major social networks: Facebook, Twitter, YouTube, and Google+.

Some 81% of panelists are Facebook members, the most of any of the four social networks examined. Facebook also has the highest percentage of active users (42% of panelists).

However, YouTube has the most monthly visitors (i.e., people who do not necessarily log in) of the four networks. Some 82% of panelists say they visited YouTube in the previous month.

YouTube also has the most visitors in all regions tracked (the Americas, EMEA, and APAC), Global Web Index found.

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Consignas:

1- Vista Previa: ¿Cuál es el tema del texto?2- Hipótesis de lectura: ¿Cómo está organizado? (párrafos, diagrama, secciones).

De acuerdo a esto ¿qué subtemas del tema principal desarrolla el texto?3- Explique en un resumen el contenido del texto. Utilice sus propias palabras para

redactarlo, pero sin modificar las ideas del autor.

Texto 8: Humanresources.about.com9

Question: What Are Human Resources?

Answer:

William R. Tracey, in The Human Resources Glossary defines Human Resources as: "The people that staff and operate an organization … as contrasted with the financial and material resources of an organization."

In a second meaning, Human Resources is also the name of a department or functional area from which the employees provide HR services to the rest of the organization.

Human Resources evolved from the term: personnel, as the functions of the field moved beyond paying employees and managing employee benefits. The evolution of the HR function gave credence to the fact that people are an organization's most important resource. People are an organization's asset. Employees must be hired, satisfied, motivated, developed, and retained.

Human Resources staff members are advocates for both the company and the people who work in the company. Consequently, a good HR professional performs a constant balancing act to meet both needs successfully.

The Changing Human Resources Role

The role of the HR professional is changing to fit the needs of today's modern, fast changing organizations. In the past, because the original HR personnel functions were often provided by accounting, the HR role was focused on administrative tasks such as paying employees, administering benefits, and keeping track of sick and personal days off.

But, a more comprehensive approach to the management of people in the organization was needed. Programs and processes that systematically hired employees, retained employees, and dealt with all aspects of talent management evolved in the best organizations.

Today, modern organizations need to offer employees oriented workplaces and programs that meet the needs of employees for meaningful work, growth, challenge, communication, and effective leadership.

Consignas:

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1- Vista Previa: ¿Cuál es el tema del texto?2- Hipótesis de lectura: ¿Cómo está organizado? (párrafos, diagrama, secciones).

De acuerdo a esto ¿qué subtemas del tema principal desarrolla el texto?3- Explique en un resumen el contenido del texto. Puede mantener las secciones, y

dentro de ellas, desarrollar las ideas principales.4- Extraiga para su glosario, todos los términos relevantes a negocios, empresas y

a su carrera.

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Texto 9: E3 EXPO ((POR FAVOR, SACARLE EL AÑO)) LA AUTORA PIDE QUE BORREN EL AÑO DEL AFICHE.

About E3

E3 is the world's premier trade show for computer, video and mobile games and related products. At E3, the video game industry?s top talent pack the Los Angeles Convention Center, connecting tens of thousands of the best, brightest, and most innovative professionals in the interactive entertainment industry. For three exciting days, leading-edge companies, groundbreaking new technologies and never-before-seen products will be showcased. E3 connects you with both new and existing partners and provides unprecedented exposure to emerging markets. E3 is where your evolution happens.

E3 takes place June 16-18 at the Los Angeles Convention Center.

Exhibit HoursDate Hours

Tuesday, June 16

12:00PM - 6:00PM

Wednesday, June 17

10:00AM - 6:00PM

Thursday, June 18

10:00AM - 5:00PM

Who Attends12

Leading computer and video game companies, business partners, media and industry analysts from over 100 countries will converge on the Los Angeles Convention Center. E3 will welcome experts, visionaries and entrepreneurs from all walks of the computer and video game industry:

Software Developers Buyers and Retailers Programmers Distributors Entertainment Industry Representatives Financiers and Venture Capitalists Importers and Exporters Manufacturers Resellers Researchers & Educators Financial and Industry Analysts Worldwide Electronic and Print Media.

Ownership and Operation

E3 is owned and operated by the ESA, which is dedicated to serving the needs of the companies publishing interactive games for video game consoles, handheld devices, personal computers, and the Internet. The ESA offers services to interactive entertainment software publishers including a global anti-piracy program, business and consumer research, government relations and First Amendment and intellectual property protection efforts.

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Consignas:

1- Vista Previa: ¿Cuál es el tema del texto?2- Hipótesis de lectura: ¿Cómo está organizado? (párrafos, diagrama, secciones).

De acuerdo a esto ¿qué subtemas del tema principal desarrolla el texto?3- La empresa para la que trabaja podría financiar su viaje a este evento. Envíe un

mail a su jefe solicitándole realizar dicho viaje y explicándole todos los detalles de la exposición, para justificar el mismo. Incluya toda la información posible. Recuerde abrir y cerrar el mail de una manera adecuada.

4- Extraiga para su glosario, todos los términos relevantes a negocios, empresas y a su carrera.

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Texto 10: DELEGATION

Delegation and the process of effective delegation

Delegation is vital for effective leadership. Delegation can be used to develop your people people and yourself -

Good delegation saves you time, develops you people, grooms a successor, and motivates. Poor delegation will cause you frustration, demotivates and confuses the other person, and fails to achieve the task or purpose itself. So it's a management skill that's worth improving. Here are the simple steps to follow if you want to get delegation right, with different levels of delegation freedom that you can offer.

The steps of successful delegation

1 Define the task

Confirm in your own mind that the task is suitable to be delegated. Does it meet the criteria for delegating?

2 Select the individual or team

What are your reasons for delegating to this person or team? What are they going to get out of it? What are you going to get out of it?

3 Assess ability and training needs

Is the other person or team of people capable of doing the task? Do they understand what needs to be done. If not, you can't delegate.

4 Explain the reasons

You must explain why the job or responsibility is being delegated. And why to that person or people? What is its importance and relevance? Where does it fit in the overall scheme of things?

5 State required results

What must be achieved? Clarify understanding by getting feedback from the other person. How will the task be measured? Make sure they know how you intend to decide that the job is being successfully done.

6 Consider resources required

Discuss and agree what is required to get the job done. Consider people, location, premises, equipment, money, materials, other related activities and services.

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7 Agree deadlines

When must the job be finished? Or if an ongoing duty, when are the review dates? When are the reports due? And if the task is complex and has parts or stages, what are the priorities?

At this point you may need to confirm understanding with the other person of the previous points, getting ideas and interpretation. As well as showing you that the job can be done, this helps to reinforce commitment.

Methods of checking and controlling must be agreed with the other person. Failing to agree this in advance will cause this monitoring to seem like interference or lack of trust.

8 Support and communicate

Think about who else needs to know what's going on, and inform them. Do not leave the person to inform your own peers of their new responsibility. Warn the person about any awkward matters of politics or protocol. Inform your own boss if the task is important, and of sufficient profile.

9 Feedback on results

It is essential to let the person know how they are doing, and whether they have achieved their aims. If not, you must review with them why things did not go to plan, and deal with the problems. You must absorb the consequences of failure, and pass on the credit for success. It is of capital importance to praise and thank employees for their success and cooperation, even in public.

Consignas:

1- Vista Previa: ¿Cuál es el tema del texto?2- Hipótesis de lectura: ¿Cómo está organizado? (párrafos, diagrama, secciones).

De acuerdo a esto ¿qué subtemas del tema principal desarrolla el texto?3- Explique en un resumen el contenido del texto. Puede mantener las secciones y,

dentro de ellas, desarrollar las ideas principales.4- Extraiga para su glosario, todos los términos relevantes a negocios, empresas y

a su carrera.

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Texto 11: DISCOVER SOUTH AFRICA

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Texto 12: DISCOVER INDIA

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Texto 13: DISCOVER WEST INDIES

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Texto 14: DISCOVER NEW ZELAND

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Texto 15: MULTICULTURALISM IN UK

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