THECUNYBUZZ.COMDIGITAL MARKETING

FINAL PROJECT

RUKMANI NAYYAR, JANIS MAHNURE, ANUJA MAGAR, JIN XU, &

BENJAMIN LADANYI

IDEA● Created in Sep 2015 in Baruch College

● Audience: You, me and CUNY students

● Function: connect CUNY students

● Content: hot topics, news, tips and tricks

STRUCTURE & LAYOUTWIRE FRAME OF THE WEBSITE - BACKBONE SKELETON OF LAYOUT

DESIGN: It’s all about connection

Our logo is an electrical wave to connect CUNY.

CONTENT NEWS

STUDY GUIDE

HOLIDAY

CAREER

HOW TO USE SOCIAL MEDIAWe use facebook, Twitter, Instagram

WHAT WE DID TO ATTRACT TRAFFIC

● Share website with classmates

● Use more general tags and keywords

● Use Adsense to exchange Ad links

● Send out invites via social media

GOOGLE ANALYTICS - OverviewWeek Index Sessions

Sept 27 - Oct 3 18

Oct 4 - Oct 10 30

Oct 11 - Oct 17 39

Oct 18 - Oct 24 51

Oct 25 - Oct 31 43

Nov 1 - Nov 7 25

Nov 8 - Nov 14 54

Nov 15 -Nov 21 59

Nov 22 - Nov 28 137

TOTAL 456

DemographicsBy Country

By City

New vs. Returning visitor

Browser and OS

Acquisition Overview

Acquisition - Channels

Social Network Referral

Behavior Overview

FUTURE OF THE WEBSITEWe will continue to write blogs to share school life. Hope more students will enjoy our

website.

STRENGTH AND WEAKNESS Strength

● Original content

● Real life in Real time

● Transparent/ authentic

● Quality over quantity

Weakness

● Lack of Social media

● No paid advertising

Opportunities

● Upload more original photographies to

instagram.

● Publish more career/job hunting related

articles on LinkedIn to attract more visits

● Exchange links with similar website for

information sharing

Threat● Startup reputation● Mediocre engagement

WHAT WE LEARNED FROM THE PROJECTFrequency of new contents help attract visitors.

Easy navigation allows visitors to click other pages on the site.

Our umbrella idea enabled us to create a wide range of content.

Identifying audience is important in designing a website.

What we could have done better, more of, less of . . .We could have posted much more content and much more frequently.

We could have done more on promotional outbound linking:

● Study aid books linking to Amazon

● Promotional deals available on Kaplan

We should have contacted each of the CUNY Newspapers or Student Government

body to create a section where we would aggregate their school wide events (Guest

Speakers, Gala Events, Club Events) and in return, they would post our website onto

their platforms - social media and website.

CONCLUSION OR Q&A