7/27/2019 Brand Guidelines Presentation
1/81
New Logo
7/27/2019 Brand Guidelines Presentation
2/81
Logotype (English)
The word Ujjivan is derived from the phrase Uttam Jeevan, meaning
better life. It is deeply rooted in the Indian culture and the meaning is
accessible to almost everyone in the country.
The big and bold serif typeface visualises trustworthiness, condence and
strength.
Brand Promise
Build a Better Life is more than just a tagline. It is the promise we give to our
clients and our clients give to themselves when they avail of our services.
The rounded bold typeface has been chosen for its legibility and friendly look.
Symbol
We call our bud sym-
bol the Quality of Life
Seal.
It acts as the quality
seal validating all ourpublications, signs,
stationery items etc.
The symbol is the
common element
between all our local
language logos.
warmth, happiness,
optimism, strength
life, hope, harmony new growth, freshness integrity, honesty,
transparency, fairness
Our Corporate Colours and their meaning
New LogoMeaning of our Logo
7/27/2019 Brand Guidelines Presentation
3/81
New LogosLocal Language
7/27/2019 Brand Guidelines Presentation
4/81
New Combo LogoLocal Language plus English
7/27/2019 Brand Guidelines Presentation
5/81
New Combo Logoshorizontal
7/27/2019 Brand Guidelines Presentation
6/81
New Combo Logosvertical
7/27/2019 Brand Guidelines Presentation
7/81
New StationeryAt a Glance
Ujjivan Financial Services Private Limited
Regional Ofce West: Raj-Ghars, #694A/7, Adarsh Society, Bibvewadi, Pune-Satara Road, Pune 411 037Tel +91 20 4141 2121, Fax +91 20 4141 2123
Registered Ofce: #93, Jakkasandra Extension, Sarjapur Main Cross Road, 1st Block, Koramangala, Bengaluru 560 034Tel +91 80 4071 2121, Fax +91 80 4146 8700 www.ujjivan.com
Re: Blind Copy
Dear Sam Sample,
Once upon a time in a land far far away, behind the word mountains, far from the countries Vokalia and Consonantia,there live the blind texts. One day a small line of blind text by the name of Lorem Ipsum decided to leave for the far Worldof Grammar.
The Big Oxmox advised her not to do so, because there were thousands of bad Commas, wild Question Marks and devi-ous Semikoli, but the Little Blind Text didnt listen.
She packed her seven versalia, put her initial into the belt and made herself on the way.
When she reached the rst hills of the Italic Mountains, she had a last view back on the skyline of her hometown Book-marksgrove, the headline of Alphabet Village and the subline of her own road, the Line Lane. Pityful a rethoric questionran over her cheek, then she continued her way.
On her way she met a copy. The copy warned the Little Blind Text, that where it came from it would have been rewrittena thousand times and everything that was left from its origin would be the word and and the Little Blind Text should turn
around and return to its own, safe country.
But nothing the copy said could convince her and so it didnt take long until a few insidious Copy Writers ambushed her,made her drunk with Longe and Parole and dragged her into their agency, where they abused her for their projects againand again. And if she hasnt been rewritten, then they are still using her.
Once upon a time in a land far far away, behind the word mountains, far from the countries Vokalia and Consonantia,
there live the blind texts. One day a small line of blind text by the name of Lorem Ipsum decided to leave for the far Worldof Grammar.
The Big Oxmox advised her not to do so, because there were thousands of bad Commas, wild Question Marks and devi-ous Semikoli, but the Little Blind Text didnt listen.
She packed her seven versalia, put her initial into the belt and made herself on the way.
When she reached the rst hills of the Italic Mountains, she had a last view back on the skyline of her hometown Book-marksgrove, the headline of Alphabet Village and the subline of her own road, the Line Lane. Pityful a rethoric questionran over her cheek, then she continued her way.
On her way she met a copy. The copy warned the Little Blind Text, that where it came from it would have been rewrittena thousand times and everything that was left from its origin would be the word and and the Little Blind Text should turnaround and return to its own, safe country.
Yours sincerely,
First Name Last Name
BlindCopy CompanySample Name
Address Blindlane 123123456 Samplecity
Designation
Communications ManagerEmployee NumberUJJ04079
Sam Sample Withlongindianname
Staff ID Card
Issuing Authority Signature
Samantha Sample Withlongindianname
Customer ID Card
Issuing Authority SignatureDOB 01/01/1982
ID No 0173002532
BranchKengeri
C/G No0039/04
Joined31/08/2010
Address
D No Ramohalli
x Block Address
560000 Bangalore
Ujjivan Financial Services Private Limited
Regional Ofce West: Raj-Ghars, #694A/7, Adarsh Society, Bibvewadi, Pune-Satara Road, Pune 411 037Tel +91 20 4141 2121, Fax +91 20 4141 2123
Registered Ofce: #93, Jakkasandra Extension, Sarjapur Main Cross Road, 1st Block, Koramangala, Bengaluru 560 034Tel +91 80 4071 2121, Fax +91 80 4146 8700 www.ujjivan.com
Mob +91 90012 34567Tel +91 80 4071 2121, Ext -123Fax +91 80 4146 8700,
www.ujjivan.com
Sam Sample
Ujjivan Financial ServicesPrivate Limited#93, Jakkasandra Extension,
Sarjapur Main Cross Road,1st Block, Koramangala,Bengaluru 560 034
CD TitleHeadline for CD content
A Sub-Headline to Group the content
Text or content points on your CD
More text or content points on your CD
Another Sub-Headline to Group the content
Text or content points on your CD
More text or content points on your CD
optional: CD Number, Publication Date
Ujjivan Financial Services Private Limited
Regional Ofce West: Raj-Ghars, #694A/7, Adarsh Society, Bibvewadi,
Pune-Satara Road, Pune 411 037Tel +91 20 4141 2121, Fax +91 20 4141 2123 www.ujjivan.com
CD Title, centered
April 2011CD1
letterhead
envelope
name card
Staff ID Customer ID
CD cover and CD
7/27/2019 Brand Guidelines Presentation
8/81
Ujjivan Financial Services Private Limited
Regional Ofce West: Raj-Ghars, #694A/7, Adarsh Society, Bibvewadi, Pune-Satara Road, Pune 411 037Tel +91 20 4141 2121, Fax +91 20 4141 2123
Registered Ofce: #93, Jakkasandra Extension, Sarjapur Main Cross Road, 1st Block, Koramangala, Bengaluru 560 034Tel +91 80 4071 2121, Fax +91 80 4146 8700 www.ujjivan.com
New StationeryLetterhead
7/27/2019 Brand Guidelines Presentation
9/81
New StationeryName Cards
Mob +91 90012 34567
Tel +91 80 4071 2121, Ext -123
Fax +91 80 4146 8700,
www.ujjivan.com
Sam SampleUjjivan Financial Services
Private Limited
#93, Jakkasandra Extension,
Sarjapur Main Cross Road,
1st Block, Koramangala,
Bengaluru 560 034
Provide financial services to
the economically active poor
to enable them to build a better life
Our Mission
MFI Transparency Award 2010
(Established MFI category)
7/27/2019 Brand Guidelines Presentation
10/81
New StationeryStaff ID Cards
Ujjivan Financial Services
Private Limited#93, Jakkasandra Extension,
Sarjapur Main Cross Road,
1st Block, Koramangala,
Bengaluru 560 034
www.ujjivan.com
Toll-free Staff Helpline
1800 103 2121Emergency Phone
033 2400 5055
Timing
9 am to 6 pm on all working
days for both numbers
Our mission
Provide financial services to
the economically active poor
to enable them to build a better life
Designation
Communications Manager
Employee Number
UJJ04079
Sam Sample Withlongindianname
Staff ID Card
Issuing Authority Signature
7/27/2019 Brand Guidelines Presentation
11/81
New StationeryCustomer ID Cards
Samantha Sample Withlongindianname
Customer ID Card
Issuing Authority SignatureDOB 01/01/1982
ID No 0173002532BranchKengeriC/G No0039/04
Joined31/08/2010
Address
D No Ramohalli
x Block Address560000 Bangalore
Ujjivan Financial Services Private Limited
#93, Jakkasandra Extension, Sarjapur Main Cross Road,
1st Block, Koramangala,
Bengaluru 560 034, Karnataka
www.ujjivan.com
Timing: 9 am to 6 pm on all working days
Toll-free Helpline 1800 103 2121
7/27/2019 Brand Guidelines Presentation
12/81
New SignageMain Building Sign
Address
7/27/2019 Brand Guidelines Presentation
13/81
New SignageMain Building Sign
7/27/2019 Brand Guidelines Presentation
14/81
New SignageKoramangala
before
after
7/27/2019 Brand Guidelines Presentation
15/81
before
New SignageRmanagara
after
7/27/2019 Brand Guidelines Presentation
16/81
New SignageOther Signs
AreaBranch
Ujjivan Financial Services (P) Ltd.
Branch Office:
#254, 2nd Square North Road,
Near Raja Rajeshwari Temple,
Austin Town,
Bengaluru 560 047
Branch Office Timings:
Monday Saturday:
8 am 1 pm and 2pm 5pm
Weekly Holiday: Sunday
Building Sign Vertical
Timings Board
Directional Signage
7/27/2019 Brand Guidelines Presentation
17/81
UjjivanFinancial Services (P)Ltd.
Branch Office:
#254, 2ndSquareNorth Road,
NearRajaRajeshwari Temple,AustinTown,
Bengaluru560047
Branch OfficeTimings:
Monday Saturday: 8am 5pm/ LunchBreak: 1pm 2 pmWeekly Holiday: Sunday
Registered Office:
#93, JakkasandraExtension,
SarjapurMainCross Road,1st Block, Koramangala,
Bengaluru560034
before
New SignageTimings Board after
7/27/2019 Brand Guidelines Presentation
18/81
before
New SignageTimings Board after
7/27/2019 Brand Guidelines Presentation
19/81
Business
Loan
1.12% flat
permonth*
(24% p.a. declining)
12 Months
(48 Weeks)
Used as working capital or for capital equipment expenditure to
support businesses (selling flowers/vegetables, running petty
shops, tailoring, etc.)
Family Loan1.12% flat
permonth*
(24% p.a. declining)
12 Months
(48 Weeks)
Used for educational expenses, medical care, house repairs,
and the repayment of prior high-cost debt
Combo Loan 1.12% flatpermonth*
(24% p.a. declining)
12 Months
(48 Weeks)
Used for both family and business purposes
Business
Top-up Loan
1.12% flat
permonth*
(24% p.a. declining)
12 Months
(48 Weeks)
For the additional working capital expenses for customers with
business loans. Available between the 6th & 9th months of a
Business Loans term
Emergency
Loan
1.12% flat
permonth
(24% p.a. declining)
6 Months
(24 Weeks)
Rs.2000 is provided to meet the unforeseen emergency
requirements of customers and is disbursed within 24 hours of
request
Education
Loan
1.12% flat
permonth
(24% p.a. declining)
12 Months
(48 Weeks)
Designed to finance the education expenses (admissions fees,
text books, uniforms) of children studying between Kindergarten
and pre-University
Individual
Business Loan
(IBL)
Rs.21,000
Rs.50,000
(28% p.a. declining)
1224
Months
Provides business owners access to financing for capacity
expansion and asset improvement or working capital needs
oftheir businesses
Short Term
Business Loan
(STBL)
Rs.10,000
Rs.30,000
(28% p.a. declining)
38 Months This product is designed to meet the sort-term financial needs
ofbusinesses which require working capital
Livestock
Loan
Rs.15,000
Rs.35,000
(25% p.a. declining)
1224
Months
This loan provides access to capital for purchasing cattle and
increasing dairy incomes
Housing Loan Rs.10,000 Rs.50,000
(24% p.a. declining)
624 Months To help pay for rental deposits, lease amounts, or for home
improvements
Life Insurance Rs.100 premium
from customer
Mandatory life insurance for the borrowers. Spouse cover is
optional. This policy has a sum assured value of Rs. 30,000 incase of natural or accidental death
Funeral
Advance
Rs.2,000
provided to
nominee
Given in cash to the nominee or family member within 24hours
of death of an insured member. This is an advance from the claim
amount receivable from BajajAllianz
Other Fees and Charges* Processing Fees (to cover the costs of customer ID card, loandocumentation, and Centre meeting expenses): 1% of loan amount
No Processing Fees for Emergency Loans
Late/Absence Fee (for late coming or absence at Centre Meetingwithout prior authorization): Rs.5/-
Security Deposit10% of loan amount (recurring for each loan): The security depositcan be withdrawn after closing the loan or adjusted against thelast instalment, or transferred to a new loan. There is No SecurityDeposit for Education & Emergency Loans.
Product Interest Rate Tenure Purpose
Loan Information
Group Loans
Individual Loans
Value-added Products
Toll - Free Customer Helpline Number 1800 103 2121 Ujjivan Financial Services Private LimitedRegistered Office: #93, Jakkasandra Extension, Sarjapur Main Cross Road, 1st Block, Koramangala,
Bengaluru 560 034, Tel +91 80 4071 2121, Fax +91 80 4146 8700 www.ujjivan.com9 am to 6 pm on all working days
CollateralPosters
Ujjivan Financial Services Private Limited
Registered Ofce: #93, Jakkasandra Extension, Sarjapur Main Cross Road, 1st Block, Koramangala, Bengaluru 560 034, Tel +91 80 4071 2121, Fax +91 80 4146 8700 www.ujjivan.com
Business Loansupto Rs 75,000/-
Higher Loan Amounts
No Security Deposit
Better Income
7/27/2019 Brand Guidelines Presentation
20/81
Loan Type Loan Amount Interest Rate Tenure Insurance
Insurance is like a protective umbrella - which
protects your family from nancial troubles in the
unfortunate event of death
Both customer and spouse are eligible for insurance
Spouse insurance is optional for customers availing
regular loans
Spouse insurance is not available for Business Topup and Education loans
Insurance covers accidental and natural death, but
not suicide or murder
Funeral advance* amount of Rs. 2000 given to
nominee within 24 hours of death claim
Insurance premium to be paid at the time of loan
disbursement
Loan Type Annual Premium Insured Amount
Family/Business/
Combo Loan Rs.100 Rs.30000
Top-up Loan Rs.20 Rs.6000
Education Loan Rs.20 (for loan amount Rs.6000 or
below Rs.6000) or Rs.12000
Rs.40 (for loan amountabove Rs.6000)
* Funeral advance is deducted from the Insured Amount at the
time of settlement
Other Fees and Charges
Processing Fees (to cover the costs of customer
ID card, loan documentation, and Centre meeting
expenses): 1% of loan amount
No Processing Fees for Emergency Loans
Late/Absence Fee (for late coming or absence at
Centre Meeting without prior authorization): Rs.5/-
Security Deposit
10% of loan amount (recurring for each loan): The
security deposit can be withdrawn after closing theloan or adjusted against the last instalment, or trans-
ferred to a new loan. There is No Security Deposit for
Education & Emergency Loans.
Rs.3000 Rs.6000 (in increments
of Rs.500)
Offered between 6th and 9th months
of Business Loan repayment
Rs.3000 Rs.10000
Offered after 4th monthly repayment
of main loanRs.3000 per child in Government
school
Rs.5000 per child in private school
Given for a maximum of 2 children
Rs.2000
Business Loan
To meet your capital requirements.
Family Loan
Helps pay off your other high
interest loans, house repairs etc.
Combo Loan
It gives you the exibility to use
the loan for your business or home
needs
Business Top-up Loan
After 6 months repayment of Busi-
ness Loan, you can get this loan
for you additional business needs
during peak seasons
Education Loan
To help pay for your childrens
school fees, uniforms, books etc.Given during March July and
October December
Emergency Loan
To meet unforeseen expenses at
times of distress
Can be given only after completion
of 3 monthly repayments to Ujjivan
and only if there is no other Emer-
gency Loan taken
1.12% per month at
(24% p.a. declining)
1.12% per month at
(24% p.a. declining)
1.12% per month at
(24% p.a. declining)
1.07% per month at
(23% p.a. declining)
1.07% per month at
(23% p.a. declining)
1.07% per month at
(23% p.a. declining)
12 months
12 months
12 months
12 months
12 months
6 months
1st year: Rs.6000 Rs.8000
2nd year: Rs.6000 Rs.12000
3rd year: Rs.6000 Rs.17000
4th year onwards:
Rs.6000 Rs.25000
Documents required for loan applicationProof of identity: Voter ID card, ration card etc.
Proof of address: Electricity, telephone, water bill etc.
Photos: 3 passport-size photos
We will maintain and long andfruitful relationship with Ujji-
van
CollateralBrochure
Toll - Free Customer Helpline Number
1800 103 2121 9 am to 6 pm on all working days
CompulsoryGroup TrainingUjjivan works in Indias cities and towns to provide
nancial products and services to poor working
women of all backgrounds and religions. We have
over 350 branches in 20 states across India.
We lend to groups of ve women who know and trust
each other so that they can support each other in
times of happiness as well as in times of distress.
Our loan products have low interest rates, provide
variable repayment options and require no collateral.
Ujjivan Financial Services Private Limited
Registered Ofce: #93, Jakkasandra Extension, Sarjapur Main Cross
Road, 1st Block, Koramangala, Bengaluru 560 034
Tel +91 80 4071 2121, Fax +91 80 4146 8700 www.ujjivan.com
Ujjivan Financial Services Private Limited
Regional Ofce North: #53, A/7, Rama Road, Industrial Area,
New Delhi 110 015
Tel +91 11 4737 2121, Fax +91 11 4737 2120
Customer Instructions
Please take a Cash Receipt for all payments made
to Ujjivan (Cash Receipt not given for 10% Security
deposit and repayments)
Please use the loan for the purpose stated in the
loan application form
Please make all payments and repayments in the
presence of your Group or Centre members at the
Centre meeting
Please collect your loan amount only from the
Branch Ofce
Loans will be given only to the customer. Please
discuss with the head of the family before availing
of a loan
Please DO NOT give loans to Ujjivan staff or other
Ujjivan customers
Please DO NOT take loans on behalf of other
customers
We DO NOT have agents. Please DO NOT give
commission to anybody
Please DO NOT take the loan if you think you can-
not repay the loan
How to manage your debt
Borrow only for useful purposes and borrow only as
much as needed
More instalment repayments mean you need more
money to repay, which could burden you
You will have less money available for productive
purposes
Emotional stress on you and your family due to multi-
ple centre meetings and repayment instalments
If you are unable to repay, your credit record will get
affected and you may not get new loans
Customer Pledge
We will use our loan to help us get out of poverty
We will repay our loans promptly
We will save regularly for the benet of our family
We will provide our children with a good education
We will stand by our group members in both happi-
ness and sorrow
We will maintain and long and fruitful relationship
with Ujjivan
God is the witness to all that we say and do.
Future Benefits
Access to Indvidual Loans
(Eligible only in case of good repayment track record
of both group and individual)
Individual Business Loan (IBL): For working capital
needs
Short Term Business Loan (STBL): for seasonal
business needs or for peak business periods
Housing Loan: For paying rent deposits, lease
amounts, or for home improvements
Livestock Loan: For purchasing more cattle and
increasing dairy incomes
Social Development Programs
Community Development projects for your Family and
Child welfare
Social Services
Ujjivan has partnered with Parinaam Foundation to
provide additional services to you.
Health camps (Eye/ENT/Dental) for you and family
members
Vocational training with job guarantee for children/
dependents
Educational programs for you and your children
Credit Bureau
It is an organisation that collects information of
customers from All MFIs.
All MFIs provide customer information such as name, address,
phone number etc. to the credit bureau. Before offering a loan,
the MFI will request the credit bureau to check provide completecredit record and loan details of each customer.
Credit record includes: Information on number of loans taken,number of repayments made, whether on time or delayed, whetherfull or part repayment, etc.
Important: All MFIs will be able to identify people who have de-
faulted on repayments or those who have taken multiple loans.
How will this affect you:
Customers with good credit record:Access to repeat loans and variety of other loan
products Smaller instalments and comfortable tenure Faster, hassle-free loan processing
Customers with bad credit record:No loans from MFIs
We will use our loan to help
us get out of poverty
7/27/2019 Brand Guidelines Presentation
21/81
Centre Leaders MeetingXOXOXOXOXOXOXOX
Name of Branch
Welcome to / XOXOXOXOX
23.08.2011Cen
ter/G
roupLeadersMee
t
Ujj
ivanFi
nanc
ialServicesP
vt.
Ltd
.
Nameof Branchand
Nameof Branch23.08.2011
Center/G
roupLeadersMee
t
Ujj
ivanFi
nanc
ialServicesP
vt.
Ltd
.
Nameof Branchand
Nameof Branch23.08.2011
r
r. .
r
r. .
Cen
ter/G
roupLeadersMee
t
Ujj
ivanFi
nanc
ialServicesP
vt.
Ltd
.
Nameof Branchand
Nameof Branch23.08.2011
. .
r
r
. .
r
r
. .
Cen
ter/G
roupLeadersMee
t
Ujj
ivanFi
nan
cialServicesPvt.
Ltd
.
Nameof Branchand
Nameof Branch
23.08.2011
Cen
ter/G
roupLeadersMee
t
Ujj
ivanFi
nan
cialServicesPvt.
Ltd
.
Nameof Branchand
Nameof Branch
23.08.2011
r
r
. .
Cen
ter/G
roupLeadersMee
t
Ujj
ivanFi
nan
cialServicesPvt.
Ltd
.
Name of Branch andName of Branch
23.08.2011
Cen
ter/GroupLeaders
Meet
Ujj
ivanFin
ancialServices
Pvt.
Ltd
.
Name of Branch and
Name of Branch
23.08.2011
EventsBanners and Rosettes
N PPT
7/27/2019 Brand Guidelines Presentation
22/81
New PPTSlides overview
Ujjivan
Financial Services Pvt. Ltd.
An Introduction
Introduction to Microfinance
What is Microfinance?
Micronance is providing a full range of nancial services to the poor.
These include: loans, savings, insurance, pensions and payment products.
Features of Microfinance
No tangible security for loans
Group Responsibility & Liability
Market Rate Interest
Small size transactions
UjjivanFinancialServicesPte.Ltd.,AnIntroduction,March2011
Target Customers
Customer Eligibility Criteria
Age: 18 - 50 years
Income: Rs.1500 per capita
Salaried/ Self-Employed
Urban/ Peri-Urban
UjjivanFinancialServicesPte.Ltd.,AnIntroduction,March2011
Bangalore 6 2 5,00,000
Kolkota 15.9 4 2,00,000
Delhi 13.7 5.7 4,00,000
Pune 5 1.8 5,06,000
City Population (Mn) Poor (Mn) Target
Thank you!
Questions & Answers
MFI Transparency Award 2010
(Established MFI category)
Mission and Goals
UjjivanFinancialServicesPte.Ltd.,An Introduction,March2011
Our Goals
Free up customers of poverty in 5 years
Serve 2,000,000 customers by 2012-13
Establish 500 branches nationwide
Generate long term Return On Equity of 15%
Offer employees a rewarding career
Approach poverty eradication holistically through partnership
with Parinaam Foundation (NGO)
Our Mission
To provide financial services to the economically active
poor to help them build a better life.
last/end slide
cover slide
design samples of
content slides
N PPT
7/27/2019 Brand Guidelines Presentation
23/81
Ujjivan
Financial Services Pvt. Ltd.An Introduction
New PPTTitle
N PPT
7/27/2019 Brand Guidelines Presentation
24/81
New PPTSlide
Mission and Goals
Ujjivan Financial Services Pte. Ltd., An Introduction, March 2011
Our Goals
Free up customers of poverty in 5 years
Serve 2,000,000 customers by 2012-13
Establish 500 branches nationwide
Generate long term Return On Equity of 15%
Offer employees a rewarding career
Approach poverty eradication holistically through partnership
with Parinaam Foundation (NGO)
Our Mission
Provide financial services to the economically active
poor to help them build a better life.
N PPT
7/27/2019 Brand Guidelines Presentation
25/81
New PPTSlide
Introduction to Microfinance
What is Microfinance?Micronance is providing a full range of nancial services to the poor.
These include: loans, savings, insurance, pensions and payment products.
Features of Microfinance
No tangible security for loans
Group Responsibility & Liability
Market Rate Interest
Small size transactions
Ujjivan Financial Services Pte. Ltd., An Introduction, March 2011
New PPT
7/27/2019 Brand Guidelines Presentation
26/81
New PPTSlide
Target Customers
Customer Eligibility Criteria
Age: 18 - 50 years
Income: Rs.1500 per capita
Salaried/ Self-Employed
Urban/ Peri-Urban
Ujjivan Financial Services Pte. Ltd., An Introduction, March 2011
Bangalore 6 2 5,00,000
Kolkota 15.9 4 2,00,000
Delhi 13.7 5.7 4,00,000
Pune 5 1.8 5,06,000
City Population (Mn) Poor (Mn) Target
New PPT
7/27/2019 Brand Guidelines Presentation
27/81
New PPTEnd
Thank you!Questions & Answers
MFI Transparency Award 2010
(Established MFI category)
Ujjivan Financial Services Pvt. Ltd. Brand Guidelines # 01, 03/2011
7/27/2019 Brand Guidelines Presentation
28/81
jj ,
Brand Guidelines
7/27/2019 Brand Guidelines Presentation
29/81
Ujjivan
Brand Guidelines
Ujjivan Financial Services
Pvt. Ltd.
# 01 March 2011
Click on the headline or page numberto jump to the specic topic.Click on the arrow in the bottomright corner to get back to this page.
1 Introduction
2 Basic Elements
3 Stationer
4 Signage
5 Brochures, Posters
6 Electronic Media
1 Basic ElementsIntroductionPreface b Samit Ghosh 1.00
Importance of brandingand consistent application
of guidelines 1.01
How we look: Our LogoRationales of smbol, logotpe,
brand promise and colours 1.02
Our logo in different languages 1.03
Who we are: Our BrandUjjivans vision and mission,
our values and personalit 1.04What we stand for:Brand PromiseHow to use our Brand Promise 1.05
Basic Elements
Logo: OverviewAll our logos at a glance 2.01
What to use when 2.02
Logo Sizes: Prescribed Sizes,
Minimum Size 2.03
Logo and Background:
Dos & Donts 2.04, 2.05
Logo: Construction &Exclusion ZoneCorporate Logo (English) 2.06
Local Logo (local language) 2.07
Combo Logo
(English & local language)
horizontal (landscape) version 2.08
portrait (vertical) version 2.09
ColoursCorporate Colours 2.10
TypographyPrimar and Secondar Tpe 2.11
Image StyleGeneral Guidelines 2.12
Applications
StationeryOverview of items 3.01
Namecard 3.02
Letterhead 3.03
Letterhead continuation sheet 3.04
Envelope DL 3.05
CD lable 3.06
CD cover 3.07
Email signature long 3.08
Email signature short 3.09
Staff ID card 3.10
Customer ID card 3.11
Signage
Overview of signage 4.01
Main building sign (horizontal) 4.02Protruding sign (vertical) 4.03
Timings Board 4.04
Directional Signage (horiz.) 4.05
Directional Signage (vertical) 4.06
Brochures, Posters
Overview of items 5.01
Design principle 5.02Brochure DL, outside 5.03
Brochure DL, inside 5.04
Special Invite, Leaet A5 5.05
Poster, vertical, text-heav 5.06
Poster, horizontal 5.07
Electronic Media
Overview of items 6.01
Powerpoint, Overview 6.02
Standard Laout Grid 6.03
Cover Slide 6.04
Content Slides 6.05
End Slide 6.06
TV: Logo-placement on screen 6.07
Ujjivan Financial Services Pvt. Ltd. Brand Guidelines # 01, 03/2011
7/27/2019 Brand Guidelines Presentation
30/81
1 Introduction
1.00 Preface
Preface Dear Colleagues,
Brand is one of the most important assets of an organization. It is the representation of what we stand
for in totality.
We have been inconsistent in the wa we have presented ourselves to the outside world. This lack of consistenc
included visuall in our signage, in documents, on our website, in presentations, visiting cards and other statio-
ner. Even the qualit of life seal (represented b ), our widel used visual smbol, existed in man different
versions and wasnt being applied uniforml. This presents an inconsistent and amateurish image of Ujjivan.
Through this visual identit exercise we modernized the visual image in terms of logo, design, and marketing
material. It is designed to add the dimensions to Ujjivans image of consistenc, professionalism and excellence.
We have not changed our brand values. The heart of the brand what we stand for and our personality
remain the same. Ujjivan has a unique personality, shaped by our mission & values.
This identit manual is an essential part of a planned approach to building Ujjivans reputation b standardizing
and raising the brand image visually. It provides strict guidelines for using our brand to reect our values,
ambitions, characteristics and personalit, which ultimatel provide us with visibilit and uniqueness in the
minds of all stakeholders. This manual will guide ou with clear directions and rules. This covers: Logo use,
Corporate colours, Tpograph, External Communications, Signage & Stationer.
In order to achieve a consistent phsical manifestation of our brand, its important that we share a common
understanding of our visual identit. It is important that we implement the manual consistentl across the
countr in all the areas we cover. The Leadership Teams along with Administration and Marketing personnel will
be the ke members responsible to execute this program.I am looking forward to seeing Ujjivans brand strengthened and unied.
Best Regards,
Samit Ghosh
Samit Ghosh,
Managing Director
and CEO
Ujjivan Financial Services Pvt. Ltd. Brand Guidelines # 01, 03/2011
7/27/2019 Brand Guidelines Presentation
31/81
1 Introduction
1.01 Preface
Importance ofbranding andconsistant applica-
tion of guidelines
A Brand has to be:
relevant
target audience specic
believable
consistant
in order to be:
needed
noticed & understood
trusted
recognised
What is Branding anyway?
Mention Disne and a whole brigade of fun characters like Micke Mouse and co come to mind together with
lots of cheerful colours, a distinct script and a fairtale castle logo.
Think of BMW and our mental colour pallet will change to hightech blues and silvers. German Engineers and
successful people will populate our mind and oure likel to think of a more sophisticated kind of fun.
What these two ver different examples have in common is that the are ver carefull managed brands. A lot
of thought went into creation of a relevant look-and-feel: logos, colour schemes, choice of tpeface and photog-
raphy style amongst others. And all these elements are applied with near scientic consistancy. Basically, you
have been tought what the stand for.
Disne can believabl sell ou anthing thats fun: movies, tos, entertainment etc. And BMW offers cars,
motorbikes and accessories but I think we would bu sophisticated apparel and suitcases from them too.
Some brands are fun, some are desirable, some are aspirational and others are dependable. What the all
have in common is that the brand in itself is a valuable asset to its organisation and as vital for its survival as
the products or services it offers.
What does this mean for Ujjivan?
A big part of our customers is illiterate or semi-literate. That means the navigate the world in a visual wa.
The look out for cues like images (logos), colour combinations, design stles. The tell the difference between
cooking oil and car oil b looking at the pictures, not b reading the text. The have learnt which brands are
trustworth through the continuous and consistant exposure the have had to them, and b word-of-mouth.
To our customers the Ujjivan logo acts as a seal of qualit.
And the authenticit of the material we hand out and the branches we build depends on a consistant application
of the original logo, the prescribed colours and the overall look-and-feel.
It is UP TO yOU to send a consistant message. Ever personal interaction, piece of collateral, gift item, verbal
message, meeting, banner and branch is a piece of a bigger picture IT MATTERS !
Ujjivan Financial Services Pvt. Ltd. Brand Guidelines # 01, 03/2011
7/27/2019 Brand Guidelines Presentation
32/81
Logotype (English)The word Ujjivan is derived from the phrase Uttam Jeevan, meaningbetter life. It is deepl rooted in the Indian culture and the meaning is
accessible to almost everone in the countr.
The big and bold serif typeface visualises trustworthiness, condence and
strength.
Brand PromiseBuild a Better Life is more than just a tagline. It is the promise we give to our
clients and our clients give to themselves when the avail of our services.
The rounded bold tpeface has been chosen for its legibilit and friendl look.
SymbolWe call our bud smbolthe Qualit of Life Seal.
It acts as the qualit sealvalidating all our publica-tions, signs, stationeritems etc.
The smbol is the com-mon element between allour local language logos.
1 Introduction
1.02 How we look
Our Logo and itsmeaning
The Ujjivan logo is made
up of a smbol, a logotpe
and our Brand Promise in
three colours.
Especiall for man of our
(illiterate or semi-literate)
clients our logo acts as the
qualit seal theve come
to trust and it should never
be modied or altered in
an wa.
Alwas check our logo
requirements (kind of ap-
plication and method of
reproduction, see page
2.02, 2.03) and appl the
appropriate master art-
work provided.
warmth, happiness,optimism, strength
life, hope, harmon new growth, freshness integrit, honest,transparenc, fairness
Our Corporate Colours and their meaning
Ujjivan Financial Services Pvt. Ltd. Brand Guidelines # 01, 03/2011
7/27/2019 Brand Guidelines Presentation
33/81
1 Introduction
1.03 How we look
Our Logo in differentlocal languages
To be close to our clients
we have created logos in
10 different local languag-
es, retaining the Ujjivan-
look.
Alwas use these speciall
crafted logos whenever ou
communicate in our local
language. Never trans-
late/recreate a logo or the
Brand Promise ourself.
Alwas check our logo
requirements (kind of ap-
plication and method of
reproduction, see page
2.02, 2.03) and appl the
appropriate master art-
work provided.
If there is a requirementfor a new language,
please dont hesitate to
contact our colleagues
in the corporate commu-
nications department to
help you nd a solution,
instead of creating some-
thing new.
Kannada
Tamil
Malaalam
Oria
Gujarati
Hindi
Marathi
Bengali
Khasi
Assamese
Ujjivan Financial Services Pvt. Ltd. Brand Guidelines # 01, 03/2011
7/27/2019 Brand Guidelines Presentation
34/81
Our Mission
Provide financial services to
the economically active poor
to enable them to build a better life
Our ValuesOur customer comes first
We act with integrity
We are responsible & honest
We believe in transparency
We believe in fair dealing with all
We comply with laws and regulations
We believe in team work
We are professional
We believe in secularism
We walk the talk
Our VisionFree up customers of poverty in 5 years
Approach poverty eradication holisti-cally through partnership with ParinaamFoundation (NGO)
Our Goals
Generate long term Return On Equityof 15%
Offer employees a rewarding career
1 Introduction
1.04 Who we are
This is Our Brand
Our Mission, our Values
and our Vision dene who
we are as a compan and
as individuals within this
compan. The are the
guiding principles for our
behaviour.
We must all live b these
guidelines, we must be
seen to uphold them and
communicate them to our
colleagues and customers.
Our Missiontells us and our clients
what we are here for.
Our Valuesguide our internal conduct
as well as our relationship
with the external world.
Our Vision, Our Goalsare specic objectives
that relate to specic time
periods.
Ujjivan Financial Services Pvt. Ltd. Brand Guidelines # 01, 03/2011
7/27/2019 Brand Guidelines Presentation
35/81
1 Introduction
1.05 What we stand for
Our Brand Promise
The statement: Build a
Better Life is more than
just a tagline. It is a prom-
ise to our customers and
a motto to guide us.
We Build a Better Life for
our customers, with the
man services and pro-
ducts we offer acting as
building blocks.
We Build a Better Lifefor ourselves b following
our values and persuing
meaningful goals.
And we Build a Better
Life for our nation b cre-
ating a more level plaing
eld for all.
The Brand Promise can
be used as a sign-off inletters, or in its predened
combination with the logo.
you can appl it as the
last slide in presentations,
on T-shirts, stickers or
promotional give-awas.
you can use the Brand Promise on its own...
... or in its predened combination with the logo
use it often but dont abuse it b rephrasing it!
Build a Good Life Building Better Lives Building Lives
Ujjivan Financial Services Pvt. Ltd. Brand Guidelines # 01, 03/2011
7/27/2019 Brand Guidelines Presentation
36/81
Ujjivan
Brand Guidelines
Logo: OverviewAll our logos at a glance 2.01
What to use when 2.02
Logo Sizes: Prescribed Sizes,
Minimum Size 2.03
Logo and Background:
Dos & Donts 2.04, 2.05
Logo: Construction &Exclusion ZoneCorporate Logo (English) 2.06
Local Logo (local language) 2.07
Combo Logo
(English & local language)
horizontal (landscape) version 2.08portrait (vertical) version 2.09
ColoursCorporate Colours 2.10
TypographyPrimar and Secondar Tpe 2.11
Image StyleGeneral Guidelines 2.12
Basic Elements
Ujjivan Financial Services Pvt. Ltd. Brand Guidelines # 01, 03/2011
7/27/2019 Brand Guidelines Presentation
37/81
All our Logos at aGlance
Corporate LogoIn English, for all statio-
ner items, and ever
collateral communicating
corporate information.
Local LogoFor communication in our
local language, brochures,
contracts, give-awas etc.
Combo LogoUse these logos (in ourrequired language combi-
nation) as much as pos-
sible, esp. in applications
without text like give-
awas
For signageHorizontal (Long):
see page 2.07Vertical (Up):
see page 2.08
What to use whenUse as per page 2.03
Naming conventionHow to nd a le see 2.03
2 Basic Elements
2.01 Logo Overview
Full Colour (PMS/4 colours)
Corporate Logo (English)
special case: for ver smallsizes below 20mm width
Local Logo (in 10 languages)
Combo Logo (long) (in 10 languages plus English)
lineart
not applicable
lineart
not applicable
lineart
not applicable
Combo Logo (vertical) (in 9 languages plus English, Enlish onl)
Greyscale (1 colour) Line Art (1 colour)
The masterlogos must never be re-drawn, typeset or modiedin an form either manuall or electronicall.
Alwas appl the appropriate master artwork provided.
Ujjivan Financial Services Pvt. Ltd. Brand Guidelines # 01, 03/2011
7/27/2019 Brand Guidelines Presentation
38/81
What to use when
The Corporate Logo (in
colour) should be used
wherever possible.
Should there be reproduc-
tion- or cost restraints e.g.
printing without colours,
silk-screening, foil-cutting,
stamping either the gre-
scale or the line art logos
have to be applied. This
can be done in 1 colour
black, orange or white, but
never in green or other
colours.
All the Ujjivan logos are
unique, do not attempt to
redraw or rearrange them,
or alter their colour in an
wa.
Alwas check our logo
requirements (kind of ap-
plication and method of
reproduction) and appl
the appropriate master
artwork provided.
2 Basic Elements
2.02 Logo Overview
Full Colour Logo Greyscale Logo Line Art Logo Combo Logo
Reproduction Method
(offset) print with 4 colours (CMyK) corporate/local logo(offset) print or laser- print in 1 colour corporate/local logo
fax, stamp, engrave, silk-screen corporate logo
digital displa/ projection corporate logo
Kind of Application
corporate communication: brochures, stationer corporate logo1-colour-publications, black and white ads corporate/local logo
engravings, T-shirts, banners, give-awas corporate/local logo corporate/local logo corporate logo combo logo (l/v)
web, powerpoint corporate logo
Signage (special versions) see pages 2.7 & 2.8
Naming Convention of Logo Files
ujj_logo_eng_grey.eps ujj_logo_ben_combo_long_4c.eps
Ujjivan
Download the required logo from the Ujjivan intranet. The following is a simple explanation to decipher the le naming:
Print ready eps-les: jpeg versions have been createdin two different resolutions:high (300dpi) and low (72dpi).
naming: ..._hi.jpeg, ..._lo.jpegUjjivanlogo
(categor)logo(categor)
language(rst threeletters)
language(rst threeletters)
Colourversion
Colourversion
le format le formatspecialversions
Ujjivan Financial Services Pvt. Ltd. Brand Guidelines # 01, 03/2011
7/27/2019 Brand Guidelines Presentation
39/81
Logo Sizes
Prescribed SizesTo maintain a unied look
across all our collateral,
we have xed the logo
sizes for standard applica-
tions as shown in the table
on the right.
Minimum SizeTo maintain readabilit
and correct letterforms,
the logo should be no
smaller than 20mm, below
which ou have to use the
special small size logo.
How to measure thelogo size
Measurements are taken
from the left of the bud
to the right of the n in
Ujjivan. For other languag-es it is the right of the last
character. Brand Promises
might stick out/be longer.
Both the little wings and
the serifs are ignored for
taking the measurement.
Refer to Logo construction
pages for clarication.
2 Basic Elements
2.03 Logo Overview
Corporate/Local Logo
Combo Logo (long)
40mm
minimum 20mm
special size below 20mm
(for anthing below 20mm use the special
small logo in single colour black, white ororange available onl for English)
68mm
minimum 34mm
14.5mm minimum 9.5mm
Corporate or ComboLocal Logo Logo
Application (Format)
corporate brochures, fact sheets,folders (A4) 60mm 105mmcorporate brochures, fact sheets,folders (A5/DL) 40mm 68mmposters (A3) 68mm 120mm
stationerletterhead, envelopes 60mm name cards, CDs 40mm
special stationer, invites (A5) 68mm
PowerPoint
cover slide (28x21cm) 40mmslides (28x21cm) 40mm
special:award plaques (engraved) 20mm (special small logo)
general rule-of-thumb:
width of media format : 3.5 = width of Corporate/Local Logo
The digital master artworks have been created in 100mm width to facilitateeas application in an size(i.e. 60mm equals 60%, 1m = 1000%)
Combo Logo(vertical)
The masterlogos must never be re-drawn, typeset or modied in any form either manually orelectronicall.
Alwas appl the appropriate master artwork provided.
If ou have problems/requirements that are not addressed here, please contact our colleague fromthe corporate communications department who would be happy to help you nd a solution. Do notcreate our own exceptions!
Ujjivan Financial Services Pvt. Ltd. Brand Guidelines # 01, 03/2011
7/27/2019 Brand Guidelines Presentation
40/81
Dos & Donts:
Logo
Our Logo is a valuableasset to us. It is important
we do not modif the logo
in an wa, for whatever
reason.
To our customers the logo
acts as a seal of qualit.
The authenticit of the
material we hand out and
the branches we builddepends on a consistant
application of the original
logo and the prescribed
colours.
If ou have an questions
or requirements that are
not met through the items
or instructions in this man-
ual, please dont hesitateto contact our colleagues
in the corporate commu-
nications department to
help you nd a solution,
instead of creating some-
thing new.
2 Basic Elements
2.04 Logo Overview
Do This Dont do this
Symbol and wordmark are a unit!Use onl the artworks that are provided. Do not use an of the parts on their own.If there is a space constraint and the standard logo doesnt t, use the vertical
version instead. For applications below 20mm or for etching/laser-engraving ontoplaques use the special logo.
Never use the symbol or wordmark on its own!Alwas use the smbol in connection with the wordmark (and Brand Promise).Should there be a space constraint, use the vertical combo logo or the specialcase logo in line art without Brand Promise.Cutting the smbol in half or using anthing but 100% colour is not permitted!
Logo in 1 colour print applicationThe use of orange (or black) is preferred, keep clear space around the logo.
It is preferable to reproduce the logo in black or Ujjivan Orange. Stick to the brandcolours. Never encroach on the pre-dened exclusion zone of the logo.
This is Blindcopjust to show howthings might lookin real life this isBlindcop just toshow how thingsmight look in reallife this is Blind-cop just to showhow things might
This is Blindcop justto show how things
might look in real lifethis is Blindcop justto show how thingsmight look in real lifethis is Blindcop just
to show how things might look in real life this is Blindcopjust to show how things might look in real life this is Blind-cop just to show how things might look in real life
This is our logoUse onl the artworks that are provided and that are appropriate for our applica-tion and reproduction needs.
Never create your own logo!Never stretch or squash the artwork provided. Never retpe the words in anothertpeface or language. Never move objects around. Never change the colours.
UjjivanBuild a Better Life
Ujjivan Financial Services Pvt. Ltd. Brand Guidelines # 01, 03/2011
7/27/2019 Brand Guidelines Presentation
41/81
Dos & Donts:
Background
Our Logo is a valuableasset to us. It is important
we do not modif the logo
in an wa, for whatever
reason.
To our customers the logo
acts as a seal of qualit.
The authenticit of the
material we hand out and
the branches we builddepends on a consistant
application of the original
logo and the prescribed
colours.
If ou have an questions
or requirements that are
not met through the items
or instructions in this man-
ual, please dont hesitateto contact our colleagues
in the corporate commu-
nications department to
help you nd a solution,
instead of creating some-
thing new.
2 Basic Elements
2.05 Logo Overview
Do This Dont do this
Always place the logo on white or orange (minimum space is the dened exclu-sion zone) so the picture or background colour does not interfere with the logo.
You can use a box or a swooshing shape to dene the background for your logo.
Only Ujjivan Orange and white are permitted background coloursDo not use a background photo or colour that diminishes the impact of the logo.
Never use a Logo or the Symbol as backgroundCutting the smbol in half or using anthing but 100% colour is not permitted!
Do not place the logo directl onto a photograph and do not create outlines orhalos around the logo.
Headline
Blindcopy place holder
Ujjivan Financial Services Pvt. Ltd. Brand Guidelines # 01, 03/2011
7/27/2019 Brand Guidelines Presentation
42/81
Construction &Exclusion Zone
Corporate Logo
Construction Grid
This construction grid
shows the Corporate
Logos actual proportion.
It can be referred to when
enlarging the masterlogo
for use on banners etc.
This guide helps to ensure
that the logo is alwas used
in the correct proportion
when scaled up or down.
Alwas appl the appropri-
ate master artwork pro-
vided.
Exclusion ZoneThe exclusion zone
ensures that the logo is
alwas prominent andlegible.
The more clear space
there is around the master-
logo, the better it will stand
out from other graphic ele-
ments.
Construction Grid
Exclusion Zone
2 Basic Elements
2.06 Logo Construction
x = 1/4 width of the Smbol
The digital master artworkhas been created in 100mmwidth to facilitate easapplication in an size(i.e. 60mm equals 60%,1m = 1000%)
This is the dened clear
space around our logo. Donot let anthing (text, illus-trations, photos) encroachinto the Exclusion Zone.
The areas are measured b1/4 width of the Smbol.
x
1.5x
2x 2x
2x
11x (all languages have the same width)4x
6x
16x(width of logo, according to measurement,
actual width might be more, depending on Brand Promise)
width of Brand Promise varies
(notice: the arms stickout, but dont count
in the measurement)
Ujjivan Financial Services Pvt. Ltd. Brand Guidelines # 01, 03/2011
7/27/2019 Brand Guidelines Presentation
43/81
Construction &Exclusion Zone
Local Logo
Construction Grid
This construction grid
shows the Corporate
Logos actual proportion.
It can be referred to when
enlarging the masterlogo
for use on banners etc.
This guide helps to ensure
that the logo is alwas used
in the correct proportion
when scaled up or down.
Alwas appl the appropri-
ate master artwork pro-
vided.
Exclusion ZoneThe exclusion zone
ensures that the logo is
alwas prominent andlegible.
The more clear space
there is around the master-
logo, the better it will stand
out from other graphic
elements.
Construction Grid
Exclusion Zone
2 Basic Elements
2.07 Logo Construction
longer Brand
Promise sticksout on the right
exclusion zone
grows accordingl
x = 1/4 width of the Smbol
The digital master artworkhas been created in 100mm
width to facilitate easapplication in an size(i.e. 60mm equals 60%,1m = 1000%)
This is the dened clear
space around our logo. Donot let anthing (text, illus-trations, photos) encroachinto the Exclusion Zone.
The areas are measured b1/4 width of the Smbol.
2x
11x (all languages have the same width)4x
6x
16x(width of logo, according to measurement,
actual width might be more, depending on Brand Promise)
width of Brand Promise varies
x
1.5x
2x
2x
(notice: the arms stickout, but dont count
in the measurement)
Ujjivan Financial Services Pvt. Ltd. Brand Guidelines # 01, 03/2011
7/27/2019 Brand Guidelines Presentation
44/81
Construction &Exclusion Zone
Combo Logo (long)
Construction Grid
This construction grid
shows the Combo Logos
actual proportion. It can be
referred to when enlarging
the masterlogo.
This guide helps to ensure
that the logo is alwas used
in the correct proportion
when scaled up or down.
Alwas appl the appropri-
ate master artwork pro-
vided.
Exclusion ZoneThe exclusion zone
ensures that the logo is
alwas prominent and
legible.The more clear space
there is around the master-
logo, the better it will stand
out from other graphic
elements.
Construction Grid
ExclusionZone
2 Basic Elements
2.08 Logo Construction
longer Brand Promisesticks out on the left
x = 1/4 widthof the Smbol
The digital masterartwork has been
created in 100mmwidth to facilitateeas application inan size (i.e. 60mmequals 60%, 1m =1000%)
This is the dened
clear space aroundour logo. Do notlet anthing (text,illustrations, photos)
encroach into theExclusion Zone.
The areas are mea-sured b 1/4 widthof the Smbol.
2x
x
2x
1.5x
6x
exclusion zone growsaccordingl (on both sides)
if the Brand Promise sticks
out on the left, to ensure thesmbol is in the centre
exclusion zone growsaccordingl (on both sides)
if the Brand Promise sticks
out on the left, to ensure thesmbol is in the centre
the smbol is centralised
11x11x 4x
16x (alwas)
28x width according to measurement
actual width of the whole combo logo can increase according to length of Brand Promise in different languages
Ujjivan Financial Services Pvt. Ltd. Brand Guidelines # 01, 03/2011
7/27/2019 Brand Guidelines Presentation
45/81
Construction &Exclusion Zone
Combo vertical (up)
Construction Grid
This construction grid
shows the Combo Logos
actual proportion. It can be
referred to when enlarging
the masterlogo.
This guide helps to ensure
that the logo is alwas used
in the correct proportion
when scaled up or down.
Alwas appl the appropri-
ate master artwork pro-
vided.
Exclusion ZoneThe exclusion zone
ensures that the logo is
alwas prominent and
legible.The more clear space
there is around the master-
logo, the better it will stand
out from other graphic
elements.
Construction Grid
Exclusion Zone
2 Basic Elements
2.09 Logo Construction
x = 1/4 width of the Smbol
The digital masterartwork has been
created in 100mmwidth to facilitateeas application inan size (i.e. 60mmequals 60%, 1m =1000%)
This is the dened
clear space aroundour logo. Do notlet anthing (text,illustrations, photos)
encroach into theExclusion Zone.
The areas are mea-sured b 1/4 widthof the Smbol.
6x 6x9x
1.5x 1.5x
1.5x
x x
x
x
x xx x
exclusion zone is xed at 1x all around
All languages except Khasi are thesame width and height.
Khasi uses the English Ujjivan scriptand hence doesnt have a vertical dual
language logo.
4x 4x
Ujjivan Financial Services Pvt. Ltd. Brand Guidelines # 01, 03/2011
7/27/2019 Brand Guidelines Presentation
46/81
Corporate Colours
Our brand uses three Cor-
porate Colours plus White:
Primar Colours areUjjivan Orange and White.
Secondar Colours are
Ujjivan Dark Green and
Ujjivan Fresh Green.
Use the specied colours
without modications
(mixing new shades) to
strengthen the brand im-
pact and recognisabilit.
When ou use a reproduc-
tion method (wall-paint,
off-the-shelve promotional
items, fabrics etc) whithout
a specied colour-mix,
please use the pantone
colour as a reference and
match as closel as pos-
sible. If that is not possible,
revert to a neutral colour or
white instead.
Ujjivan Orangeis our Primar Colour, used heavil in
signage, interior design and single-colourprint material.
Pantone DS49/1C4c: 0/70/100/0RGB 243/111/33Websafe: FF6633
Whiteshould be used generousl in all material.
White (unprinted) space is not wastedspace but helps focus the readers attention.
Ujjivan Fresh Greenis used as a background colour, to lighten-
up a design or highlight certain elements.Pantone DS294/1C4c: 50/0/100/0RGB 140/198/63Websafe: 99CC33
Ujjivan Dark Greencan be used for headlines or as a
contrasting colour.Pantone DS276/1C4c: 100/0/100/20RGB 0/140/68Websafe: 009933
2 Basic Elements
2.10 Colours
warmth, happiness,optimism, strength
life, hope, harmon new growth, freshness integrit, honest,transparenc, fairness
Our Corporate Colours and their meaning
you can also use the secondar colours in gradients of80%, 60%, 40% and 20%
The 4c colour composition is in order of C/M/y/KWebsafe colours are the onl colours that can be displaedreliabl across all browsers and operating sstems runningat 8-bit colour depth hence ensuring maximum consistanc.
Ujjivan Financial Services Pvt. Ltd. Brand Guidelines # 01, 03/2011
7/27/2019 Brand Guidelines Presentation
47/81
Primary Typeface
ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz
0123456789 (.,;!?@#&*$%)Arial Regular and Bold for general text, letters, PowerPoint presentations
Arial Rounded MT Bold for headlines
ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz0123456789 (.,;!?@#&*$%)
cuk,sa ,d csgrj thou
Gv fz itPj
Hindi: Kruti Dev 010
Assamese: Ekushe Lohit NormalBengali: Ekushe Lohit NormalGujarati: Shruti RegularHindi: Kruti Dev 010Kannada: Nudi 05
Khasi: ArialMalaalam: LathaMarathi: Kruit Dev 010Oria: Akruti Ori Chandra NormalTamil: LathaKannada: Nudi 05
Secondary Typeface
Local Language Script recommended Typefaces
These fonts come pre-installed with the Microsoft Ofce packets and should be available on all computers.
Language scripts should be sans serif, drawn with a single width line (not thick/thin) and picked to look similarl
straight and simple. Keep in mind the Ujjivan-look and make text more easil legible for our clients!
2 Basic Elements
2.11 Typography
Primary andSecondary Type-
faces
Our corporate tpefacesare Arial and Arial Round-
ed for English content and
tpefaces with a similar
look for local language
text.
These specications
have to be followed for all
professionall designed
collateral and even for
documents created in-
house in programmes like
Word or PowerPoint.
These tpefaces have
been chosen because
the are simple, eas to
read and widel available.
The combination of thesetwo tpefaces acts as a
constant reinforcement of
our visual identit.
Ujjivan Financial Services Pvt. Ltd. Brand Guidelines # 01, 03/2011
7/27/2019 Brand Guidelines Presentation
48/81
Do This Dont do this
Alwas show happ customers!
Tr and take pictures with (happ) famil mem-bers and/or work instruments!
Avoid the poorIndia-look!
Avoid religioussmbols!
Avoid despairedlooking customers!
2 Basic Elements
2.12 Image Style
The Ujjivan ImageStyle
Images are an important
means to re-inforce ourmessage. Especiall to our
illiterate or semi-literate
customers.
We prefer images shot
documentar-stle with
real people, in real envi-
ronments, with real emo-
tions.
Alwas choose happ,
cheerful looking faces over
pensive or negative ex-
pressions.
Our role is to encourage
and support our custom-
ers. Lets depict them in
the best light possible and
infect others with theiroptimism.
After all, we are here to
Build a Better Life and not
to highlight the problems
our customers encounter
which are well-document-
ed elsewhere.
Ujjivan Financial Services Pvt. Ltd. Brand Guidelines # 01, 03/2011
7/27/2019 Brand Guidelines Presentation
49/81
Stationery
Overview of items 3.01
Namecard 3.02
Letterhead 3.03
Letterhead continuation sheet 3.04
Envelope DL 3.05
CD lable 3.06
CD cover 3.07
Email signature long 3.08Email signature short 3.09
Staff ID 3.10
Customer ID 3.11
Signage
Overview of signage 4.01
Main building sign (horizontal) 4.02
Protruding sign (vertical) 4.03
Timings Board 4.04
Directional Signage (horiz.) 4.05
Directional Signage (vertical) 4.06
Brochures, Posters
Overview of items 5.01
Design principle 5.02
Brochure DL, outside 5.03
Brochure DL, inside 5.04
Special Invite, Leaet A5 5.05
Poster, vertical, text-heavy 5.06
Poster, horizontal 5.07
Electronic Media
Overview of items 6.01
Powerpoint, Overview 6.02
Standard Layout Grid 6.03
Cover Slide 6.04
Content Slides 6.05
End Slide 6.06
TV: Logo-placement on screen 6.07
Applications
Ujjivan
Brand Guidelines
Ujjivan Financial Services Pvt. Ltd. Brand Guidelines # 01, 03/2011
7/27/2019 Brand Guidelines Presentation
50/81
Ujjivan Financial Services Private Limited
Regional Ofce West: Raj-Ghars, #694A/7, Adarsh Society, Bibvewadi, Pune-Satara Road, Pune 411 037Tel +91 20 4141 2121, Fax +91 20 4141 2123
Registered Ofce: #93, Jakkasandra Extension, Sarjapur Main Cross Road, 1st Block, Koramangala, Bengaluru 560 034Tel +91 80 4071 2121, Fax +91 80 4146 8700 www.ujjivan.com
Re: Blind Copy
Dear Sam Sample,
Once upon a time in a land far far away, behind the word mountains, far from the countries Vokalia and Consonantia,there live the blind texts. One day a small line of blind text by the name of Lorem Ipsum decided to leave for the far World
of Grammar.
The Big Oxmox advised her not to do so, because there were thousands of bad Commas, wild Question Marks and devi-
ous Semikoli, but the Little Blind Text didnt listen.
She packed her seven versalia, put her initial into the belt and made herself on the way.
When she reached the rst hills of the Italic Mountains, she had a last view back on the skyline of her hometown Book-
marksgrove, the headline of Alphabet Village and the s ubline of her own road, the Line Lane. Pityful a rethoric question
ran over her cheek, then she continued her way.
On her way she met a copy. The copy warned the Little Blind Text, that where it came from it would have been rewritten
a thousand times and everything that was left from its origin would be the word and and the Little Blind Text should turnaround and return to its own, safe country.
But nothing the copy said could convince her and so it didnt take long until a few insidious Copy Writers ambushed her,
made her drunk with Longe and Parole and dragged her into their agency, where they abused her for their projects again
and again. And if she hasnt been rewritten, then they are still using her.
Once upon a time in a land far far away, behind the word mountains, far from the countries Vokalia and Consonantia,
there live the blind texts. One day a small line of blind text by the name of Lorem Ipsum decided to leave for the far World
of Grammar.
The Big Oxmox advised her not to do so, because there were thousands of bad Commas, wild Question Marks and devi-
ous Semikoli, but the Little Blind Text didnt listen.
She packed her seven versalia, put her initial into the belt and made herself on the way.
When she reached the rst hills of the Italic Mountains, she had a l ast view back on the skyline of her hometown Book-
marksgrove, the headline of Alphabet Village and the s ubline of her own road, the Line Lane. Pityful a rethoric questionran over her cheek, then she continued her way.
On her way she met a copy. The copy warned the Little Blind Text, that where it came from it would have been rewritten
a thousand times and everything that was left from its origin would be the word and and the Little Blind Text should turn
around and return to its own, safe country.
Yours sincerely,
First Name Last Name
BlindCopy Company
Sample Name
Address Blindlane 123
123456 Samplecity
DesignationCommunications ManagerEmployee NumberUJJ04079
Sam Sample Withlongindianname
Staff ID Card
Issuing Authority Signature
Samantha Sample Withlongindianname
Customer ID Card
IssuingAuthority SignatureDOB 01/01/1982IDNo 0173002532BranchKengeriC/G No0039/04Joined31/08/2010
AddressDNo RamohallixBlockAddress
560000Bangalore
Ujjivan Financial Services Private Limited
Regional Ofce West: Raj-Ghars, #694A/7, Adarsh Society, Bibvewadi, Pune-Satara Road, Pune 411 037Tel +91 20 4141 2121, Fax +91 20 4141 2123
Registered Ofce: #93, Jakkasandra Extension, Sarjapur Main Cross Road, 1st Block, Koramangala, Bengaluru 560 034Tel +91 80 4071 2121, Fax +91 80 4146 8700 www.ujjivan.com
Mob +91 90012 34567Tel +91 80 4071 2121, Ext -123
Fax +91 80 4146 8700,[email protected]
www.ujjivan.com
Sam Sample
Ujjivan Financial ServicesPrivate Limited
#93, Jakkasandra Extension,Sarjapur Main Cross Road,1st Block, Koramangala,Bengaluru 560 034
3 Applications
3.01 Stationery
Overview
Our stationery commu-
nicates our brand on a
direct and personal level.
Only if we all use the
letterheads, namecards
and envelopes in the
same prescribed form will
we stand out and reinforce
our Brand.
The items at a glance
CD Title
Headline for CD content
A Sub-Headline to Group the content
Text or content points on your CD
More text or content points on your CD
Another Sub-Headline to Group the content
Text or content points on your CD
More text or content points on your CD
optional: CD Number, Publication Date
Ujjivan Financial Services Private Limited
Regional Ofce West: Raj-Ghars, #694A/7, Adarsh Society, Bibvewadi,
Pune-Satara Road, Pune 411 037Tel +91 20 4141 2121, Fax +91 20 4141 2123 www.ujjivan.com
CD Title, centered
April 2011CD1
letterhead
envelope
name card
Staff ID Customer ID
CD cover and CD
Ujjivan Financial Services Pvt. Ltd. Brand Guidelines # 01, 03/2011
7/27/2019 Brand Guidelines Presentation
51/81
3 Applications
3.02 Stationery
Name Card
When you hand over a
name card to our clients
or stakeholders, you com-municate our brand on the
most direct and personal
level.
The Ujjivan name cards
are clean and simple.
They are printed in our
Corporate Colours.
Main Features:Information is grouped in
blocks
All personal information
is grouped together and
visible at one glance.
All text has the same size
(except personal name
and the Mission).
Our Mission and Awards
are shown on the back.
Set-Up of Name Card
All text is set in Ujjivan Dark Green,on white background
Provide financial services to
the economically active poor
to enable them to build a better life
Our Mission
Mob +91 90012 34567
Tel +91 80 4071 2121, Ext -123Fax +91 80 4146 8700,
www.ujjivan.com
Sam Sample
Ujjivan Financial ServicesPrivate Limited#93, Jakkasandra Extension,
Sarjapur Main Cross Road,1st Block, Koramangala,
Bengaluru 560 034
MFI Transparency Award 2010(Established MFI category)
5
5
36
47
5 5
5
6.5
6.5
3.5
All measurements in mm,
overall card is 90x50mm
22
22
25
25
line in Ujjivan Light Green, 2pt
line in Ujjivan Light Green, 2pt
text in
Arial Bold 6pt/7.2pt
Arial Regular 6pt/7.2pt
text in
Arial Bold 8pt/9.6pt
Arial Regular 8pt/9.6pt
Align the phone/fax numbers
with a tab.Longer email addresses cancontinue onto the 2nd line(here blank).
Give your regional or state
ofce address.
Personal Name in Arial Bold 10pt
Our Mission in Arial Regular 8pt three dots are thesame as in the Ujjivanlogo on the frontmission in
Arial Rounded MT Bold 10pt/12pt
Best Place to Work andSrijan both 19.5x12mm
more award logos shouldbe spaced evenly
14.5
17.5
8
342 40
Ujjivan Financial Services Pvt. Ltd. Brand Guidelines # 01, 03/2011
7/27/2019 Brand Guidelines Presentation
52/81
Ujjivan Financial Services Private Limited
Regional Ofce West: Raj-Ghars, #694A/7, Adarsh Society, Bibvewadi, Pune-Satara Road, Pune 411 037Tel +91 20 4141 2121, Fax +91 20 4141 2123
Registered Ofce: #93, Jakkasandra Extension, Sarjapur Main Cross Road, 1st Block, Koramangala, Bengaluru 560 034Tel +91 80 4071 2121, Fax +91 80 4146 8700 www.ujjivan.com
Ujjivan Financial Services Private Limited
Registered Ofce: #93, Jakkasandra Extension, Sarjapur Main Cross Road, 1st Block, Koramangala, Bengaluru 560 034Tel +91 80 4071 2121, Fax +91 80 4146 8700 www.ujjivan.com
Ujjivan Financial Services Private Limited
Regional Ofce East: #4 Chandni Chowk Street, 4th Floor, Near Sabir Hotel, Kolkota 700 072, Tel +91 33 4041 2121, Fax +91 33 4041 2120
Registered Ofce: #93, Jakkasandra Extension, Sarjapur Main Cross Road, 1st Block, Koramangala, Bengaluru 560 034Tel +91 80 4071 2121, Fax +91 80 4146 8700 www.ujjivan.com
Ujjivan Financial Services Private Limited
Regional Ofce West: Raj-Ghars, #694A/7, Adarsh Society, Bibvewadi, Pune-Satara Road, Pune 411 037Tel +91 20 4141 2121, Fax +91 20 4141 2123
Registered Ofce: #93, Jakkasandra Extension, Sarjapur Main Cross Road, 1st Block, Koramangala, Bengaluru 560 034Tel +91 80 4071 2121, Fax +91 80 4146 8700 www.ujjivan.com
3 Applications
3.03 Stationery
Letterhead
When we send a letter,
we communicate our
brand on a direct andpersonal level.
The Ujjivan letterhead
is clean and simple. It is
printed in our Corporate
Colours (use the three
special colours to ensure
colour consistancy).
The letterhead featuresyour regional or state
ofce address and our
registered address, thus
reinforcing the unity of our
national network of of-
ces.
Additional elements (dots)
have been introduced to
facilitate easy positioningof address details, folding
and punching.
Set-Up of Letterhead, 1st page
Re: Blind Copy
Dear Sam Sample,
Once upon a time in a land far far away, behind the word mountains, far from the countries Vokalia and Consonantia,
there live the blind texts. One day a small line of blind text by the name of Lorem Ipsum decided to leave for the far World
of Grammar.
The Big Oxmox advised her not to do so, because there were thousands of bad Commas, wild Question Marks and
devious Semikoli, but the Little Blind Text didnt listen.
She packed her seven versalia, put her initial into the belt and made herself on the way.
When she reached the rst hills of the Italic Mountains, she had a last view back on the skyline of her hometown Book-
marksgrove, the headline of Alphabet Village and the subline of her own road, the Line Lane. Pityful a rethoric question
ran over her cheek, then she continued her way.
On her way she met a copy. The copy warned the Little Blind Text, that where it came from it would have been rewritten
a thousand times and everything that was left from its origin would be the word and and the Little Blind Text should turn
around and return to its own, safe country.
But nothing the copy said could convince her and so it didnt take long until a few insidious Copy Writers ambushed her,
made her drunk with Longe and Parole and dragged her into their agency, where they abused her for their projects again
and again. And if she hasnt been rewritten, then they are still using her.
Once upon a time in a land far far away, behind the word mountains, far from the countries Vokalia and Consonantia,
there live the blind texts. One day a small line of blind text by the name of Lorem Ipsum decided to leave for the far World
of Grammar.
The Big Oxmox advised her not to do so, because there were thousands of bad Commas, wild Question Marks and
devious Semikoli, but the Little Blind Text didnt listen.
She packed her seven versalia, put her initial into the belt and made herself on the way.
When she reached the rst hills of the Italic Mountains, she had a last view back on the skyline of her hometown Book-
marksgrove, the headline of Alphabet Village and the subline of her own road, the Line Lane. Pityful a rethoric question
ran over her cheek, then she continued her way.
On her way she met a copy. The copy warned the Little Blind Text, that where it came from it would have been rewritten
a thousand times and everything that was left from its origin would be the word and and the Little Blind Text should turn
around and return to its own, safe country.
Yours sincerely,
First Name Last Name
BlindCopy Company
Sample Name
Address Blindlane 123
123456 Samplecity
Ujjivan Financial Services Private Limited
Regional Ofce North: #53, A/7, Rama Road, Industrial Area, New Delhi 110 015, Tel +91 11 4737 2121, Fax +91 11 4737 2120
Registered Ofce: #93, Jakkasandra Extension, Sarjapur Main Cross Road, 1st Block, Koramangala, Bengaluru 560 034Tel +91 80 4071 2121, Fax +91 80 4146 8700 www.ujjivan.com
Text: Arial Regular or Bold 9pt/11pt in black,double line spaceing between paragraphs
15
22.5
1560
25 15
5
three dots are taken from the logo,
ie. same size, colour and vertical position
green fold- and centre-marks are same size asthree dots (2.5x2.25mm), but in Ujjivan Light Green
Ujjivan Light Green, 2pt
10450x22mm
170x190mm
43
(fold)
(fold)
(centre)
43
5
3
18.75All measurements in mm, here: 50% size,
overall letterhead is A4, 210x297mm
Our four regional addresses as layoutexamples (size 50%):
Arial Bold and Regular 8pt/9.6pt in Ujjivan Dark Green,
1mm between paragraphs
Give your regional or state ofce address and registeredaddress; with website in last line, aligned right
Second page / continuation sheet uses onlythe logo and three dots, see next page
Ujjivan Financial Services Pvt. Ltd. Brand Guidelines # 01, 03/2011
7/27/2019 Brand Guidelines Presentation
53/81
3 Applications
3.04 Stationery
Continuation Sheet
When we send a letter,
we communicate our
brand on a direct andpersonal level.
The Ujjivan letterhead
is clean and simple. It is
printed in our Corporate
Colours (use the three
special colours to ensure
colour consistancy).
The difference between
the Letterhead and the
2nd page or Continuation
Sheet is that it does not
have the addresses and
fold marks.
Other Use
This Continuation Sheet
can also be used as
note paper (loose sheetsor perfect bound as a
note pad) in meetings or
seminars.
Set-Up of Letterhead, 2nd page
15
22.5
15605
three dots are taken from the logo,
ie. same size, colour and vertical position
18.75All measurements in mm, here: 50% size,
overall letterhead is A4, 210x297mm
Ujjivan Financial Services Pvt. Ltd. Brand Guidelines # 01, 03/2011
7/27/2019 Brand Guidelines Presentation
54/81
3 Applications
3.05 Stationery
Envelope DL
When we send a letter,
we communicate our
brand on a direct andpersonal level.
The Ujjivan envelope is
clean and simple. It is
printed in our Corporate
Colours (use the three
special colours to ensure
colour consistancy).
Your regional or state of-
ce address and our reg-
istered address is printed
at the bottom, correspond-
ing with the letterhead
you will be using it with,
thus reinforcing the unity
of our national network of
ofces.
Use this envelope in com-bination with the letter-
head, using the two fold-
marks for easy insertion.
Optional: Use an envelope
with window.
Set-Up of Envelope
Re: Blind Copy
Dear Sam Sample,
Once upon a time in a land far far away, behind the word mountains, far from the countries Vokalia and Consonantia,
there live the blind texts. One day a small line of blind text by the name of Lorem Ipsum decided to leave for the far World
of Grammar.
The Big Oxmox advised her not to do so, because there were thousands of bad Commas, wild Question Marks and devi-
ous Semikoli, but the Little Blind Text didnt listen.
BlindCopy Company
Sample Name
Address Blindlane 123
123456 Samplecity
Ujjivan Financial Services Private Limited
Regional Ofce West: Raj-Ghars, #694A/7, Adarsh Society, Bibvewadi, Pune-Satara Road, Pune 411 037Tel +91 20 4141 2121, Fax +91 20 4141 2123
Registered Ofce: #93, Jakkasandra Extension, Sarjapur Main Cross Road, 1st Block, Koramangala, Bengaluru 560 034Tel +91 80 4071 2121, Fax +91 80 4146 8700 www.ujjivan.com
15
22.5
6025
All measurements in mm, here: 50% size,
overall dimension of envelope is 220x110mm
The DL envelope is a perfect t for our letter-head, twice folded at the green fold-marks
15
Ujjivan LightGreen, 2pt
5
3layout of address details follows the letterhead design (see
page 3.03)
Arial Bold and Regular 8pt/9.6pt, 1mm between paragraphsGive your regional or state ofce address and registeredaddress; with website underneath aligned right
Ujjivan Financial Services Pvt. Ltd. Brand Guidelines # 01, 03/2011
7/27/2019 Brand Guidelines Presentation
55/81
CD Title, centered
April2011
3 Applications
3.06 Stationery
CD Lable
CDs are a very powerful
marketing tool and can be
equally useful internally.
The Ujjivan CD is clean
and simple. It is printed
in our Corporate Colours
(use the three special
colours to ensure colour
consistancy).
You can pre-print self-ad-
hesive lables to stick onto
a data CD/DVD, you can
also do blank lables and
handwrite the content.
If you require a whole lot
of CDs to be printed with
the same content, then opt
for silk-screening in our
three corporate colours.
In case of co-production/endorsement together
with other companies and
their logos, check mini-
mum size on page 2.03
See the following page for
CD Covers.
Set-Up of CD lable
Text/Image Area:
Use an image to ll the whole area and apply
text in negative, or use part of the area as animage and set text in colour (see on the right)
15
15
5
combo logo 68 (or single language 40), centred24 24
40If you are printing CDsfor internal use, you
can use the logo orcombo logo in grey-scale and substitute
Light Green with 60%
black, Dark Green withfull black
CD Title:
Arial Rounded MT Bold
28pt, Ujjivan Orange
Description of content:
Headline:
Arial Rounded MT Bold12pt, Ujjivan Dark Green
Sub-Headlines:
Arial Bold 10pt, Black
Text:
Arial Regular 10pt/12pt,or minimum 8pt/9.6pt,Black
Bullet-Points:
Arial Regular, same size
as text, Ujjivan LightGreen
CD Title, centered
HeadlineforCDcontent
ASub-HeadlinetoGroup thecontent
Textorcontentpointsonyour CD
Moretextor contentpointsonyourCD
AnotherSub-HeadlinetoGroup thecontent
Textorcontentpointsonyour CD
Moretextor contentpointsonyourCD
opt i onal:C D Number Publ icat i onD ate
CD1
2pt, UjjivanLight Green
All measurements in mm, top: actual size, right: 25%,
overall dimension of CD lable is 117mm
Ujjivan Financial Services Pvt. Ltd. Brand Guidelines # 01, 03/2011
7/27/2019 Brand Guidelines Presentation
56/81
3 Applications
3.07 Stationery
CD Cover
CDs are a very powerful
marketing tool and can be
equally useful internally.
The Ujjivan CD with its
CD cover are clean and
simple. They are printed
in our Corporate Colours
(use the three special
colours to ensure colour
consistancy).
You can pre-print covers
and use them to handwrite
the content or print each
cover with text in our cor-
porate typefaces.
In case of co-production/
endorsement together
with other companies and
their logos, check mini-
mum size on page 2.03See the previous page for
CDs.
Set-Up of CD cover
If you are printingcovers for internaluse, you can use the
logo in greyscale andsubstitute Light Green
with 60% black, DarkGreen with full black
3
5
Text/Image Area:
Use an image to ll the whole area and apply
text in negative, or use part of the area as animage and set text in colour (see on the right)
CD Title:
Arial Rounded MT Bold
28pt, Ujjivan Orange
Description of content:
Headline:Arial Rounded MT Bold
12pt, Ujjivan Dark Green
Sub-Headlines:
Arial Bold 10pt, Black
Text:
Arial Regular 10pt/12pt,or minimum 8pt/9.6pt,Black
Bullet-Points:
Arial Regular, same size
as text, Ujjivan LightGreen
CD Title
CD Title Number,PublicationDate
HeadlineforCDcontentASub-HeadlinetoGroup thecontent
Textorcontentpointsonyour CD
Moretextor contentpointsonyourCD
AnotherSub-HeadlinetoGroup thecontent
Textorcontentpointsonyour CD
Moretextor contentpointsonyourCD
HeadlineforCDcontent
ASub-HeadlinetoGroupthe content
TextorcontentpointsonyourCD
optional:CDNumber,PublicationDate
lines:2pt,
UjjivanLight Green
Ujjivan Financial ServicesPrivateLimited
Regional OfceWest: Raj-Ghars, #694A/7, AdarshSociety, Bibvewadi,Pune-SataraRoad, Pune411037Tel+9120 41412121, Fax +91204141 2123 www.ujjivan.com
All measurements in mm, top: actual size, right: 25%,
overall dimension of CD cover is 120x120mm
Arial Bold and Regular 8pt/9.6pt, 1mm between paragraphs
Give your regional, state ofce or registered address; withwebsite in last line (similar to letterhead), aligned right
keep in mind: height of text block depends on length of address
5
15
5
Single language logo: 40 (Combo logo: 68), centered
5 5
Ujjivan Financial Services Private Limited
Regional Ofce West: Raj-Ghars, #694A/7, Adarsh Society, Bibvewadi,Pune-Satara Road, Pune 411 037Tel +91 20 4141 2121, Fax +91 20 4141 2123 www.ujjivan.com
Ujjivan Financial ServicesPrivateLimited
Regional OfceWest: Raj-Ghars, #694A/7, AdarshSociety, Bibvewadi,Pune-SataraRoad, Pune411037Tel+9120 41412121, Fax +91204141 2123 www.ujjivan.com
text area: 100 width
Ujjivan Financial ServicesPrivateLimited
Regional OfceWest: Raj-Ghars, #694A/7, AdarshSociety, Bibvewadi,Pune-SataraRoad, Pune411037Tel+9120