Jojo JamesMBA165041
Established in the year 1824 British multinational company Founded by John Cadbury Presence in seven continents Net income of 447,545,760 pounds Wholly owned by Mondelez International Irene Rosenfed , Chairman & CEO
COMPANY PROFILE
HISTORY In 1861, Richard & George take
charge. 1866, An innovative processing
is introduced. 1875, first milk chocolate bar. 1875, first Easter Egg 1878, new plant in Bournville. 1897,cadbury milk chocolate is
launched 1900, outdoor & press
advertising.
1905,Cadburry diary Milk is launched.
1908, Bournville cocoa chocolate. 1928, ‘glass & half’ symbol
introduced. 1985, Cadbury boost launched. 2008, cadbury cocoa partnership
launched. 2010, Kraft acquires. 2015, celebrates 25 years.
Chocolate segment Dairy Milk Bournville Five star Perk Eclairs Gems Biscuits Oreo Cadbury Bournvita
Products in the Marketing
Best cocoa from Ghana
Based on quality Premium brand Target segment Geographical location
Pricing
Company C& F agent
Distributors
Retailers
Consumers
Distribution in the marketing mix
Product segmentation Pricing Target segments Quality Premium brand Positioning Advertisement
How Cadbury influence people?
Don’t buy a Bournville but earn it !
ATL marketing BTL marketing
Promotion
https.//www.cadbury.co.uk https.//www.marketing91.com
References
Thank You
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