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HI
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HIHayley
Tim BenMat
Sarah
Paul
Rhoda
Joe
Toby
Lee
Amir
Darren
Mitu
Jed
Jo
Nicholas
Viivi
James
Cheryl
Philip
Nathan
Ellen
CallumStuart
Carla
Terry
Georgina
Lawrence
Andy
Jonny
Zaid
Guy
Campbell
Glen
Simon
Ying
Jon
Liam
David
Lesley
Alan
Simon
Richard
Mat
Robert Hanna
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Allow me to reintroduce myself
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I‟m coming from there…
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I studied here…
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I love this…
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Prototyping
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I hear and I forget.
I see and I remember.
I do and I understand.
Confucius
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Make
TestLearn
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Design
Process
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Design
Process
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„Prototypes is accepting the factthat you can‟t be right the first time.‟
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„Prototypes are a vehicletowards your solution.‟
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http://vimeo.com/3191188
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The fuel of prototype…
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What they say they would do… What they do…
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IdealReality
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„Prototype your assumptions
in context before they finally
go into the wild, to understandwhat your users might face in
real life.‟
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„Empathy happens when
you are able to connect
emotionally with someoneby reliving the same
experience or an equivalent‟
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„Having the capacity to
imagine a sort of realistic
environment allows a betterunderstanding of the different
obstacles‟
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Experience Prototyping.
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Whot?
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What is it? Application…
Car interior.
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Experience Prototype.
https://maps.google.co.uk/maps?client=firefox-a&q=charlotte+street+moving+brands&ie=UTF-8&ei=KsvoUrf9D4KXhQfh2IC4Cw&ved=0CAcQ_AUoAQhttps://maps.google.co.uk/maps?client=firefox-a&q=charlotte+street+moving+brands&ie=UTF-8&ei=KsvoUrf9D4KXhQfh2IC4Cw&ved=0CAcQ_AUoAQ
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„From our youngest age, we have been trained to
role play and imagine many fake environments
with a very small amount of ressources.‟
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„From our youngest age, we have been trained to
role play and imagine many fake environments
with a very small amount of ressources.‟
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Death toFunctional Fixedness
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http://www.youtube.com/watch?v=faIFNkdq96U
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Cinema and theater share many things incommon with experience prototypes
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The director and the film crew
create a space where the
imagination of actors can besparkled and reproduced in the
most honest and realistic way
possible. Sometimes with just
small amount of ressources.
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Actors try to behave like their
characters by expressing the
same emotions they couldlive in real life.
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Method acting.
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Because I have only been digging data so far
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Because I have only been digging data so far
• Learned to speak Czech
• Had to be lifted around the
set as he would never leave
his wheelchair.
• Would only eat food he
killed
• Walked around New York
City wearing a top hat
• Spent nights locked in
solitary confinement in the
abandoned prison
• Didn't bathe for months
• Spent 18 months training to
be a boxer
• Moved out of his house and
arranged to live separately
from his wife• Demanded that everyone,
including Spielberg, would
refer as Mr. President
• Learned how to use real oil
mining gear
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„The movie crew understands the visionand is able to reproduce it on the screen.‟
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http://www.youtube.com/watch?v=vXGUEjYCybA
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Have you got feedback?
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It‟s discussion time!
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The border between prototypes and real life
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The border between prototypes and real life
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The border between prototypes and real life
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The border between prototypes and real life
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The border between prototypes and real life
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Where do we put the line between prototypes and real objects?
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“The difference between the „real thing‟
and a „prototype‟ can be very difficult to
discern for people who encounter it.
I wonder how we, as designers are ableto not deceive people about what they are
engaged with as we explore innovative
ideas that we want to try out before
they‟re fully finished.
Being always in Beta is probably fine ifthat is something you are honest about.”
Jane Fulton Suri.
The border between prototypes and real life
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To be continued…
- End-February: delivery of the 1st draft (For HyperIsland)
- Mid-March: final version delivered (for people who helped me during the project)
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https://vimeo.com/83998358
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Merci.