“Join the Revolution”
Adjective
1. Resolutely fearless; dauntless:
an intrepid explorer
Adventurous
Excitement
Ferocity
Wisdom
Competitive Analysis
Target Market
Campaign Objectives
Overview of Campaign
The Message
Crowdsourcing Logo
Brand Ambassadors
#JoinTheRevolution Launch Party
Paid Social Media Strategy
Organic Social Media Strategy
Traditional Strategy
The Creative
Campaign Timeline
Start
Traditional
Campaign
MLS
Season
Starts
MLS
Season
Ends
Launch Crowdsourced
Campaign
February
Launch
Event
Strategy Cost
Crowdsourcing Logo $251,000
Brand Ambassadors $92,000
#JoinTheRevolution Event $375,000
Social Media $1,500,000
Traditional $610,000
Total $2,828,000
References
http://www.theverge.com/2016/2/22/11092406/snapchat-rent-custom-geofilter-launch
http://www.houstondynamo.com/post/2015/10/29/major-league-soccer-sets-
annual-attendance-record-2015
https://en.wikipedia.org/wiki/Major_League_Soccer_attendance
http://www.statista.com/statistics/290194/distribution-of-mls-tv-audience-by-gender/
Year in sports - http://cdn2.sbnation.com/assets/3989257/year-in-sports-media-report-
2013.pdf?_ga=1.69569296.1008507851.1445307374
http://www.thebentmusket.com/2014/6/21/5830190/world-cup-tv-ratings-united-states-ghana-portugal-new-england-revolution-tv-
markets-boston
http://www.wsj.com/articles/has-soccer-finally-made-it-in-the-u-s-1436395661
Top Related