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TeachTown Basic
Making Autism Manageable
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Can you imaging an innovation thatmakes this better? Come enter the
world of Teachtown.
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Need?
Data: One in every 100 children in the United States may have
some form of autism spectrum disorder, far more than
previously believed, and the rate appears to be worsening
quickly, especially among boys, new figures from the CDC
show. (Singer, 2010)
Schools and parents need your help.
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One in every 100 children in the
United States may have some form ofautism spectrum disorder, far more
than previously believed, and the rate
appears to be worsening quickly,especially among boys, new figures
from the CDC show.
We have a problem! Can you help? Autism, an increase of 57% over the
last two years. No cure! Get involve with research. We need your money
and approval for our innovation, TeachTown Basic. This could be your
child.
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Research Innovators
Dr. Chris Whalen - President, Founder andChief Science Officer Teachtown
Dr. Shannon Cernich- Research Scientist,
Teachtown Manya Vaupel,M.Ed., BCBA- Curriculum
Director, Teachtown
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Early Innovators and Adopters of Autism:
Medical Community and College and Universities
Leo Kanner
introduced the label
early infantile
autism in 1943.
Hans Asperger
Austrian pediatrician
after whom Aspergersyndrome is named.
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R
esearch with a purpose: Autism
The mission:
Research Program Emphases
Longitudinal, multi-site study to investigate the developmental patterns, preventive factors, andpredictive variables related to young childrens challenging behavior.
Effective services and interventions for young children with challenging behavior and their families
Administrative operations and systems variables
Personnel preparation and utilization of evidence-based practice
Enable students to be able to learn something in an instructional setting and apply it in a functionalsetting.
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Strategy for the Innovation
Evidence Based Practices- Teachtown in 3 yearshas produced a 40 percent increase in behavior
modification in Autism students 5 thru 12 years of
age
The innovation of Teachtown like curriculum basedinstructions have increased 90 percent since
introduced in public schools
A communication forum that allows everyday
people an opportunity to interact with parents andteachers who have elected to employ Teachtown
as a management tool for their child or student with
Autism
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Evidence BasedP
ractice The innovation sold itself
Market to school systems
Technology and academicconferences
Global
Convincing manufactures to
produce and fund TeachTown
3 step process>>>>>>>>>>
Strategy
Evidence Based Practices
N
eedTarget state with highest
prevalence of Autism: California.
Why California? Diversity!!
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Development
Product was designed for global and diversity population experiencing generalization
Autism Spectrum Disorder (ASD)
Autism
Asperger Syndrome
Autistic Disorder
Pervasive Developmental Disorder (PDD)
Pervasive Developmental Disorder-Not Otherwise Specified (PDD-NOS)
Childhood Disintegrative Disorder (CDD)
Many of the clients participate din trail studies
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Development Confrontation to Innovation
Accessible and affordable
Issues in Autism Programs
Staff-student ratiosFunding
Staff training and implementation
Accountability
Behavior problems of students
Access to general curriculum
Rapid increases in ASDAccess to evidence-based interventions
Paucity of appropriate staff (have to contract out)
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TeachTown, Inc. is a Seattle-based research company that specializes in the development of
computer-assisted treatment services for children with behavioral and developmental
disorders.
The companys product, TeachTown: Basics, is the worlds first comprehensive, computer-
assisted treatment program for children with autism spectrum disorders. All of TeachTownsprograms are based on best-practices from research and designed with input from an expert
advisory board with extensive experience in behavior analysis, special education,
developmental and clinical psychology, as well as speech pathology. (Teachtown, 2009)
Distribution of the education products began in 2007 in Los Angeles , California. The product
was diffused into the larger sector of education in the United States (US) 2008.
The education product has been successfully marketed and diffused into every major school
district in the country.
The diffusion product met little resistance by system and adopters because of the heavy
research involved in the construct of the application and the need factor.
Commercialization
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Laggards
How could anyone be against helping children of Autism?
Are you among the few who frown on Autism research and innovation?
Dont be a silent killer
Tell your Congressman and Senators to support Autism
Its not money, its about the quality of human life.
Look below, lets make the right choice..its important!
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Perceived Attributes
Observability- We at Teachtown want
you to evaluate our product on its own
merit. Look at the data! You will come
to see why we are so excited!!
Trailability- When we started in 2007, we
were granted a small, limited time in the
most diverse school system in the US. We
proved to adopter that our product was
worth investing. They did, and together wechange the manageability of Autism.
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Diffusion Model
Decentralized/CentralizedTeachtown , Basic
innovation/ChangeAgents
Adopters- Early
Public School system- Los AngelesCounty- Limited
Adopters- Early/Late
State ofCalifornia
School boards
Massive
Advocates ofAutism supportinnovation .set
stage for corporate
Adopters-
Department of Education
Private sectors
Globalization
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Change Agents
US. Department of Education
School Boards
Teachers
Parents
PrincipalMedia Personnel
Community leaders
Autism advocate
Mental Health
Advocates
Autistic childrenTeachTown Basic- Developers and Researchers
President Obama Plan
Education Change forAutism!
Education Secretary
Duncan talks change in
Autistic Curriculum!
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Teachtown rely on these simple role represented by ordinary change agents within
the community and school system to create positive social change We dont
need marketing media actors, Fox, CNN orTigerWoods to believe in our
products..We have parents like John and Barbara Palsy to make you believe..
Developing a need for change on
the part of clients
Establishing an information
exchange relationship
To diagnose problems
To create an intent to change in
the client
To translate intentions into action
To stabilize adoption and prevent
discontinuanceTo achieve a terminal relationship
with clients
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Innovation into Critical Mass
As several of Teachtown Basic products have
already diffused into critical mass in the United
States, Canada, Asia, Europe and Africa, we have
not become complacent. Change is what we are allabout. A new horizon is near!