24th–27th of February, 2014New York
Sergey FedorinovCEO Ulmart
©2014 Ulmart, February 24-27, New York
Ulmarttoday
©2014 Ulmart, February 24-27, New York©2014 Ulmart, February 24-27, New York
St.Petersburg
Moscow
Urban Fulfillment Centers
302000 m2
250
Pick Up Points
165
Today Ulmart is locatedin 165 cities
StaffTrucks Square, m2
Annual revenue2013
SKU
6500170
$ 1,2 bln55 000
100 000
46
Post delivery in 46 regions
©2014 Ulmart, February 24-27, New York
Ulmart today
How Ulmartworks
©2014 Ulmart, February 24-27, New York
Pick Up Points
Fulfillment Center
10 000 m2
Urban Fulfillment Centers
2000 m2 4000 m2
St.Petersburg
1
7
60
©2014 Ulmart, February 24-27, New York
How Ulmart works
This Ulmart know-how permits for a more effective
system of stock management. The more popular product
is located closer to the customer and the less popular
goods are located in Urban Fulfillment Centers
or in Fulfillment Centers guaranteeing
a consistently high quality delivery system.
Pick Up Points Delivery
Fulfillment Center
Urban Fulfillment Centers
St.Petersburg
©2014 Ulmart, February 24-27, New York
How Ulmart works
Pick Up Points
Fulfillment Center
10 000 m2
Urban Fulfillment Centers
2000 m2
1
10
11
Moscow
©2014 Ulmart, February 24-27, New York
How Ulmart works
Urban Fulfillment Centers
132000 m2
179
Pick Up Points
163
Today Ulmart is locatedin 163 cities
Without St. Petersburg and Moscow
©2014 Ulmart, February 24-27, New York
How Ulmart works
Krasnodar
KazanSaratov
Samara
Tver
Vladimir
Voronezh
Moscow
NizhniyNovgorod
Rostov-on-Don
ST. Petersburgand the Leningrad Region
Petrozavodsk
Tambov
Urban Fulfillment Centers
302000 m2
250
Pick Up Points
165
Today Ulmart is locatedin 165 cities
©2014 Ulmart, February 24-27, New York
Ulmart today
St.Petersburg
Moscow
Buy
Regularshop
Shop
FLS
Buy
Shop
The Federal Logistic ServiceFulfillment Center
Shop
FLS
2-3-4-5 days... 2 weeks... ?
The Federal Logistic Service is an independent company. During the peak season, such private companies are
unable to service the high volume of orders from internet retailers.
Because of this Ulmart developed its own delivery infrastructure
which guarantees fast, reliable service
Urban Fulfillment CentersFulfillment Center
Pick Up PointsNext day
Right now
©2014 Ulmart, February 24-27, New York
The First in e-retail
Stock Management is a key
to marking our new format
hight effective
©2014 Ulmart, February 24-27, New York
CTC
PRODUCT CATEGORIES 2013
©2014 Ulmart, February 24-27, New York
CTC ElectricAppliances
Household goodsBaby stuff
Auto DIY
50 000 SKU
Most popular goods
Slightly less popular
Rarely bought
Soon-to-be-retired
A
B
C
D
A
B
C
D
A
B
C
D
A
B
C
D
©2014 Ulmart, February 24-27, New York
Product categories 2013
Vertical asymmetry Distribution of popular goods
(category А, В) – close to customers in small formats, less popular (category С, D) –
in Fulfullment Centers.
©2014 Ulmart, February 24-27, New York
Web site www.ulmart.ru Logistic Infrastructure The logistics infrastructure allows for proper stock management and delivery of purchases.Ulmart has
the large and modern own logistic infrastructure
www.ulmart.ru
+
It is these competitive advantages that have permitted Ulmart to grow faster than its competitors
The mix of all of advantages, such as:
Pick Up Points
Delivery
Fulfillment Center Urban Fulfillment Centers
Categories and filters help customers to find exactly what they are looking
for very quickly and easy
©2014 Ulmart, February 24-27, New York
The First in e-retail
Ulmart Sales Growth,thd. dollar
2008
45 6272009
102 841 2010
230 336 2011
467 245 467 245 2012
776 309 2013
1 265 484
2015 (forecast)
3 170 8002014 (forecast)
1 884 600
Ulmart sales structure, 2013
50%Computers technics
($605 m)
26%Household appliance
($303 m)
19%Digital technics
($250 m)
3%Baby stuff
($37 m)
1%DIY
($18 m)
1%Automotive parts
($12 m)©2014 Ulmart, February 24-27, New York
The First in e-retail
Ulmart: 5 Years of successFinancial result of first 5 years of Ulmart
in comparison with industry leaders: Amazon, Ebay, Alibaba
Revenue,thd. dollar
1 265 484
1 090 872
1 639 839
106 000
234 613
510 702
86 129
469 355
658 704
147 78715 746511
41 379
431 424
224 724
793 839
944 790
609 819
Ebay (established in 1995)1997-2001 (using dates from 2 till 5 years)
Alibaba (established in 1999)2008-2011 (using dates from 10 till 13years)
Amazon (established in 1995)1995-1999
Ulmart (established in 2008)2009-2013
0
500000
1000000
1500000
748 821
©2014 Ulmart, February 24-27, New York
The First in e-retail
1
First Russian
internet-retailer to
reach sales of over
$1 billion
25% of sales of
electronics and
appliances in runet
16,4 purchases
per minute
in Ulmart
during 2013
Today our web site
was visited by
750 000 visitors
«BRAND OF THE
YEAR EFFIE
RUSSIA-2012»
in the category
business networks
and centers
©2014 Ulmart, February 24-27, New York
Ulmart First
Ulmart2018
Saint-Petersburg
Moscow
©2014 Ulmart, February 24-27, New York
Saint-Petersburg
Moscow70
Urban Fulfillment Centers
2000 m2
9
Urban Fulfillment Centers
4000 m2
1000
Pick Up Points
Fulfillment Centers
20 000 m2
9Saint-Petersburg
Moscow
Mega Fulfillment Centers
100 000 m2
3
Urban Fulfillment Centers and Pick Up Points will be open in all cities in European Russia
©2014 Ulmart, February 24-27, New York
Ulmart 2018
A
B
C
D
CTCAuto DIY Basic Commissiongoods
FashionDIY ProAutoparts
380 000 SKU
Baby stuffHouseholdgoods
ElectricAppliances
©2014 Ulmart, February 24-27, New York
Ulmart 2018
Staff
50 000
SKU
380 000
Trucks
19 000
Saint-Petersburg
Moscow
Saint-Petersburg
Moscow
70
Urban Fulfillment Centers
2000 m2
9
Urban Fulfillment Centers
4000 m2
1000
Pick Up Points
Fulfillment Centers
20 000 m2
9
Mega Fulfillment Centers
100 000 m2
3
©2014 Ulmart, February 24-27, New York
Ulmart 2018
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