Austin amy. Tascon.

Post on 18-Feb-2017

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Transcript of Austin amy. Tascon.

3 media

welcome to lainformacion.com

USERS ROBOTS

PROFESSIONALS

Three different actors to

produce, rank and “read” the

audiovisual elements

Producers and spectators

the robots and algoritms

- Our systems monitor in real time the activity of more than 1,500 sources (blogs, radio, websites, social networks ...).

- Also organice more than 5,000

texts, videos and graphics that

introduce lainformación.com in our

system every day

- Analyze real-time trends in the

consumption of information from

readers.

- Personalized information on

thousands of topics organized

- The algoritms are designed in part

by journalists.

- Automatically catalogue

the newsroom

- A newsroom of 30 journalists

- Old and new professional profiles

- Mobile journalist, graphic artists,

video editors

- Digital natives with blogs and twitter

- Some of them are “brands”

- But above all, journalists

- A lot of own reports, videos and

infographics every day

the newsroom

strong design

new narratives

infographics

with innovative panoramic

the readers

exquisite corpseCadaver exquisito

A collective literary experience in Facebook and Twitter

a media with “status”

HAPPY

Emotive communication isn´t frecuently in the newspapers

strong integrated social networks

each channel has is own lenguage

More that 100.000 followers in twitter

new devices

million unique users month

Nielsen panel and Google Analytics

Ago. Sep. Oct. Nov. Dic. Ene. Feb. Mar. Abr.0

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