Post on 19-Jan-2017
CAMERON WELLS-
CRMBY JORDAN HIGGINS
We send out an email to all our
clients and other potential clients
every month giving them advice on a
certain topic.
LIKE THIS:
CRM AIM:
CRM AIM: However we don’t measure
the success of these emailers.
My aim is to pick a software to track the success of each
emailer AND SEE WHICH ONE CREATES ANY
INTERACTION OR EVEN CREATES A NEW BUSINESS
LEAD FOR US.
I’M GOING TO SHOW YOU A SOFTWARE WHICH I THINK IS GOING TO BE A PERFECT WAY FOR US TO MONITOR OUR EMAILERS SUCCESS.
Give advice we think our customers will be interested
in through email newsletters.
Measure the click throughs from the email newsletter
we send out monthly.
Measure the amount of traffic the email sends to our
website.
Measure the amount of people who subscribe to the
emailer.
CRM Objectives:
SUCCESS FOR
CAMERON WELLS: SUCCESS WOULD BE If
WE can FIND A SUCCESSFUL METHOD
WHICH WILL track exactly how successful EACH EMAIL campaign
IS and see which method works best and
which EMAIL WILL ultimately turn into
sales.
HUBSPOT:
HUBSPOT:
HUBSPOT:
HUBSPOT:
HUBSPOT:
AREAS BEING
ADDRESSED:
The areas being addressed are:
Advising our customers
Using the emailer to include other services we provide in attempts to boost our sales
USING THE EMAILER TO GET NEW SUBSCRIBERS
TECHNIQUES: The techniques we will be
applying: MANAGING CONTACT
INFORMATIONREPORTING
Creating and designing an emailer
Using a system to send out an emailer
Linking the emailer to the website
Tracking the success of the emailer- THEN DECIDING
WHETHER WE WILL RE RUN THIS EMAILER LATER ON IN
THE YEAR DEPENDING ON THE SUCCESS OF IT
FOLLOW UP: FOLLOWING UP SUCCESSFULLY
SENDING OUT AN EMAILER AND REPORTING THE AMOUNT OF
CLICKS AND OPENS WE GET WE COULD THEN SEND ANOTHER
EMAIL OUT ASKING PEOPLE TO TAKE PART IN A social media chat with our social media
expert.
AT THIS POINT WE WOULD HAVE USED THE EMAILER TO GET
MORE TRAFFIC TO OUR WEBSITE BUT NOT OUR SOCIAL MEDIA THEREFORE THIS FOLLOW UP
EMAIL COULD BE THE PERFECT WAY TO INCREASE FOLLOWERS
AND ENGAGEMENT ON OUR SOCIAL MEDIA PLATFORMS.
THANK YOU!
ANY QUESTIO
NS?